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July 9, 2020 46 mins

Delivering Iconic Customer Experiences: It’s Now Back To Basics
Episode #4

COVID-19 has brought on many challenges for everyone across the globe. Customers’ wants and needs are changing constantly, and you have to change just as fast to keep up with them.

In this episode, Calvin and John discuss how delivering ICONIC customer experiences in this environment is all about focusing on the basics of customer service. Beyond adapting new measures to ensure safety, learn what you can do to set your business apart from the competition by focusing on 5 ICONIC strategies that will differentiate your brand when engaging with your customers and employees today and in the future.

  • 0:01:12 - Intro: Delivering iconic customer experiences
  • 0:09:34 - The Customer Service Game Changer
  • 0:15:37 - Strategy #1: Retention is the new acquisition
  • 0:19:58 - Strategy #2: Focus on delivering effortless customer experiences
  • 0:25:24 - Strategy #3: Be Proactive
  • 0:28:50 - Strategy #4: Don't forget about your employees
  • 0:35:39 - Strategy #5 - Double down on digital
  • 0:42:46 - ICONIC Points

To learn more about John Avola and Calvin Stovall, visit All The ICONIC Mindset episodes can be downloaded at If you enjoyed listening to this episode, please subscribe to our show.  Remember to select a star rating and/or write a review for The ICONIC Mindset podcast.

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