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June 22, 2020 17 mins

The 4 P’s of Innovative ICONIC Brands - Part II
Episode #3

A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. 

Learn how to magnify your vision (own it, live it, love it) and focus on what matters to your customers. The future is already upon us and some iconic brands have taken the lead to engage, empower and inspire our life’s experiences.

  • 0:01:02 - Intro: Passion and Perseverance
  • 0:01:25 - The third P of Iconicity = Passion
  • 0:08:08 - The fourth P of Iconicity = Perseverance
  • 0:13:59 - ICONIC Points

To learn more about John Avola and Calvin Stovall, visit All The ICONIC Mindset episodes can be downloaded at If you enjoyed listening to this episode, please subscribe to our show.  Remember to select a star rating and/or write a review for The ICONIC Mindset podcast.

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