Ep. 43: Dr. Amy Jackson – Solving Orthodontic Retention, OSO Transitions & Marketing to Adults

Orthodontist Dr. Amy Jackson is an innovator from San Antonio, TX who scaled a multi-location practice, navigated an OSO transition, and went on to launch Retainers For Life — a platform that’s transforming the way orthodontists handle retention while creating long-term connections with their patients.

On this episode, you will discover:

• Amy’s journey from growing up in Texas to building five ortho locations prior to affiliating with Smile Doctors
• How one awkward moment at a birthday party inspired a national retainer program
• The benefits of outsourcing retention, including freeing up chair time and increasing practice revenue
• Data-backed insights from Gaidge on how much practices can save—and earn—through the program
• Amy’s strategy for increasing adult starts using internal marketing and patient education

Recorded January 24, 2025 at the AAO | AAPD Winter Conference in Marco Island, FL.

Generous support for this podcast comes from LightForce Orthodontics & Solventum.

Illuminate Spotlight - MyOrthoVA

Musical Tribute: ‘Tequila’ by Dan + Shay

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.