Ep. 46: Dr. Geoff Sudit – Growing an Orthodontic Practice with Bright Referral & Retain

Dr. Geoff Sudit is an orthodontist and true innovator practicing in Minneapolis, MN. Alongside his wife Liz, Geoff co-founded Bright Referral and Retain, two orthodontic platforms that are transforming how practices approach referrals and post-treatment care. At Mint Orthodontics, Geoff has embraced custom braces, remote monitoring, and a patient-first design philosophy — reimagining the orthodontic experience from the ground up.

On this episode, you will discover:

• How to design an orthodontic practice around the patient experience by eliminating common pain points
• Strategies for integrating LightForce and DentalMonitoring to streamline visits and reduce in-office chairtime
• How Bright Referral can help orthodontists capture lost referrals and grow during challenging market conditions
• Ways to turn post-treatment retention into a predictable revenue stream through Retain
• Lessons from Geoff’s entrepreneurial journey that can inspire your own orthodontic innovations

Recorded April 25, 2025 at the AAO Annual Session in Philadelphia, PA.

Generous support for this podcast comes from KLOwen Ortho and Orthodontic Pearls.

Illuminate Spotlight: OrthoMasterClass

Musical Tributes:

• 'The Good, the Bad and the Ugly' by Ennio Morricone
• 'Temptation Sensation' (It’s Always Sunny in Philadelphia theme) by Heinz Kiessling

Join the community of forward-thinking orthodontists and catch up on every episode at illuminateorthopodcast.com — where innovation meets inspiration.

The Illuminate Orthodontic Podcast explores cutting-edge orthodontics and dentistry, offering orthodontists insights on innovation, patient care, custom braces, Invisalign & aligners, and 3D printing — while spotlighting leadership, practice growth, work-life balance, and the business of running a thriving orthodontic practice with creativity and entrepreneurship.