July 26, 2023 • 26 mins
Want to simplify your business in 3 easy steps instead of being overwhelmed managing countless tasks?
And I hear you, you don't want to manage of team of people by outsourcing. That's exactly what I talk about in this episode:
- Why outsourcing isn't a magic bullet for every problem - no matter what everyone has been telling you.
- My own journey, including my experiences outsourcing to the Philippines. My attempts at mastering tech and graphics, and how these decisions have shaped my business.
- How to find the right tools for your business without maxing out your monthly budget.
- How to approach new software without feeling overwhelmed and how to leverage what tools you're already using in your business
- Why I decided to stick with using Descript, despite talking myself into cancelling my subscription.
Tune in as I share how you can take some of the friction out of running your online business.
Whether you're a beginner entrepreneur or an experienced business owner, there's something in this episode for you.
Full transparency, I talk about the FREE ELEMENT of my membership in this episode but due to a number of reasons, I've abandoned the free subscription.
For just $7 per month however, you can join my Funnel Fix & Flow membership where I teach you how to build simple, scalable funnels without using expensive software.
And if you're a podcaster looking to start and monetise your podcast, you also get access to The Podcasters' Corner where you'll learn about the best equipment for you and your budget. You'll also be able to collaborate with other podcasters and get access to my Start 2 Finish Podcast course.
Click here to find out more. And yes, no catch, $7 per month!
More Resources from Trish:
IW Community - It's FREE to join but the transformation is priceless. It's a safe place for women to discover how to own their voice, increase their influence and maximise their potential. Get unleashed today!
Armoured Women - Get dressed for success and come join me in my low cost membership community where you'll be equipped to discover your purpose, release your potential and fulfil your God-given destiny
IW Unleashed - A NEW membership community for mission minded female entrepreneurs. You've had enough of flying solo and you're ready to receive the support and the right information you need at the right time to help you build your business.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Trish (00:00):
Why is it that we complicate our business so much?
We actually got into businessmost of us anyway because we
wanted to leave the rat race.
We wanted a simpler life, andyet, for some reason, we over
complicate our businesses andthen we find that we're bogged
down with stuff that we don'teven need to get involved in.
(00:20):
So in this episode of theInfluential Woman podcast, I'm
going to talk to you about someof the ways that I'm simplifying
my business and taking thestress off and just like, oh
yeah, it feels so much better.
Welcome to the InfluentialWoman podcast, where I talk
about the lessons I've learned,building my business and the
(00:43):
tools and strategies you can useto make your mission of getting
your message seen, heard andout there possible.
Don't have a big team orconsider yourself a solopreneur.
I got you covered.
Listen in as I show you how tosimplify your business and your
life.
So I hope that these tips willactually help you, because you
(01:07):
know one of the things and thisisn't a point, this is just
something that I have observed alot of people tell you go and
build a team.
You know, if you want to doreally well online, you've got
to have a team and somebody'sgoing to do this, and somebody's
going to do that, somebody'sgoing to do something else, and
then the problem is you have allof these people that you have
to interact with and it'snothing but stress, right?
(01:29):
So take it from me it is nottrue that if you build a team,
if you outsource a lot, thatyou're actually going to have
less stress.
I used to outsource to people inthe Philippines and I'm not
telling you not to outsource, bythe way, so I am going to
elaborate on that commentshortly but I used to outsource
(01:49):
to the Philippines and, honestly, the stress with having to tell
them what to do.
You know a video.
I would have to send it to themin order for them to edit the
video and, honestly, I couldhave done it in a shorter period
of time without actuallyexporting and then sending it
off and finding you know a pieceof software like WeTransfer in
(02:12):
order to send a big file, etc.
Etc.
And and I'm being honest withyou I have cried to God so many
times and said I need help.
I need help.
Recently, god is like no, youdon't need help, you have this
software, this system.
Go and use what you have.
So I'm going to talk about thatshortly, but anyway, quick
(02:35):
story.
I was actually on threads theother day and somebody who uses
the Instagram platform quite alot actually made a comment and
actually I'm going to read it,kind of because I don't want to
mess it up she fired or should Isay stop delegating to her team
and she said instead, what shedid was she simplified her
business and she said as aresult, she is far less stressed
(03:00):
and she's making the samerevenue.
The same revenue.
What did I say earlier?
You will be told that you needa team in order to be successful
online.
You've got to make a team, youknow, because you're going to
make more money if you outsourceeverything and then you can
just live the dot com lifestyleand, you know, after breakfast,
go and sit down on the beachwould be fantastic.
(03:22):
But you know, even back in 2004,when I went to my first big
seminar with Armand Morin andthere was people there like
Armand Morin, alex Mendoche andoh, marlon Sanders that's the
guy's name that I'm trying tothink of and all of these guys
didn't have a team.
There may have been one thingthat they outsourced somebody,
(03:44):
but in the main they did itthemselves.
And before you switch off andsay, hey, trish, I'm not tech, I
need to outsource certainthings, just to hear me out,
okay, right.
So what I'm saying is theseguys were making a lot of money
and they were not outsourcing.
But I think, with the invent offiverr, get a freelancer, et
(04:05):
cetera and again, I'm not sayingnot to use these people.
What I am saying is, I thinkthat there has been a kind of
over reliance and you've movedfrom big corporation to then try
and create a big corporationand, with it, a big headache,
and what I'm trying to do isgive you a pill or two that's
actually going to reduce yourheadache, right?
(04:28):
So the first thing that I'mgoing to say is you've got to
decide what you need tooutsource and do the rest.
So years ago, I was watching avideo by Dan Kennedy and he was
saying that the one thing thathe will not outsource is his
copywriting, is marketing andhis copywriting.
There are bits and pieces thathe will outsource that he'll say
(04:50):
, yep, I need to do that so thatI have more time for me, but
the marketing and thecopywriting, he will not
outsource that.
And so you have to decide whatis the thing that I'm
particularly good at, that I cando myself and I don't need to
outsource for me.
I don't want to outsource mywebsite.
I can build my own website.
(05:11):
In fact, actually, all the techI can do myself.
And yes, I have cried about iton many occasions and, yes, I've
had to go back and say, god, Iam so sorry, I'm so sorry I can
actually do that myself.
And I'm grateful that I canbecause, again, you know, even
with the graphics, when I usedto do a lot of graphics on my
(05:31):
website, I'd have to outsourceit in the backwards and forwards
was crazy.
Now don't get me wrong.
If I need a particular graphicdone, if I need a logo or any
graphic right that I can't doeasily on Canva, I am going to
outsource it still, because I amno good at graphics and I have
no intentions of learningPhotoshop.
(05:51):
So, beyond what I can give mydaughter to do, or whatever I
can outsource, then I'm going tohave to do it myself.
So that's the first point thatI want to make.
Right, decide what you need tooutsource and then you do the
rest.
But if you find that you'reoutsourcing everything, you're
going to have to then manage allof these people and then, if
(06:11):
they don't do the project right,then you've got to go back to
them and say, could you do thisproperly, could you do that?
And that is going to createmore friction, and then you're
going to get frustrated.
So that's the first point.
This is number two and I'mtelling you I'm talking to mwah
Right now, right, I'm talking tome right now on this point and
(06:32):
that is to use just one platform.
Honestly, so many people get sohung up on this.
They want to learn LinkedIn,they want to learn Facebook,
they want to learn Instagram,they want to learn Twitter, you
know, they want to learn YouTube, and all of these things
require learning on the platform.
And then people say, well, I'mnot very techie.
(06:54):
Well, if you're not very techie, you don't go and take on six
platforms to learn and thenstart complaining that you don't
understand Instagram or youdon't understand YouTube or you
don't understand Facebook.
It's crazy.
That would be like giving a kidan ice cream and they drop the
ice cream and you say, okay,nevermind, johnny, I'm going to
go and get you a bigger icecream.
(07:15):
Johnny can't even manage theice cream that you gave him and
yet you're going to go and buyhim another ice cream, a bigger
one.
It just doesn't make sense.
So the best thing to do is justto focus on one platform, and
the reason I say I'm having abit of a problem with this right
now is literally because I amnot a fan of Facebook.
(07:36):
I'm just saying I am not a fanof Facebook and my daughter
keeps telling me I got to get onLinkedIn because that's where
the action is and I don't reallylike LinkedIn.
I just personally find it justtoo corporate.
I think that's what it is.
I find LinkedIn just a littlebit too corporate for me.
(07:57):
Ain't going to use Twitter, Ihave started using threads.
So maybe I had to qualify what Isaid earlier and say one
platform plus threads.
And I know someone's going tosay you know what?
All the politics?
I'm not even going to mentionit because I'm not going to get
involved in the politics.
I don't care.
Musk and Zuckerberg could havethe biggest argument of fight
(08:18):
whatever.
I won't even buy popcorn, I'mnot even going to buy tickets.
I'm just saying that very oftenwe jump on a platform when it's
older and then people starttelling you this is how you use
the platform.
I've literally gone on there.
I'm not saying I'm a big userof it, but before people start
telling me, do this, don't dothat, do whatever.
(08:39):
I am just, I just jumped on it.
In fact, I jumped on it thevery first day.
I still can't believe that Ihad the app before my daughter
did Feels so good.
So I started using threads andI like it.
I can't say I love it, but Ilike it.
And so the reason I'm saying toyou a platform plus threads is
(08:59):
because threads is new.
Is it going to be shut down inthree months time?
I don't know.
Is it going to be operationalin six years time?
I don't know.
But guess what, if you don'ttry, you are not going to know.
And then, if it really doestake off like they think, it is
going to be interesting actuallyto see what's happening.
What is it?
(09:19):
Is it the third week now orsecond week?
It'll be interesting to seewhat's happening over there now,
whether the growth is stillsteady or whether it's tell off.
But hey, I don't know.
So please, if you're going tomaster videos, master videos and
then get on YouTube, or you canuse Facebook if you prefer, but
(09:42):
master videos, know whatequipment you're going to use
and get used to the platform.
What works, what doesn't work.
Work it basically until itworks, is what I'm saying.
Okay, and I may have even talkedabout this over and over again,
because it really is one of thethings that I have to keep
telling people all the time stoptrying to make your first
(10:04):
chapter be like somebody else's20th chapter, because you're
always going to be on the backfoot because there's all the
background elements that youdon't know what they're doing
and how they're doing it andyou're trying to copy them and
be a master like them and you'remissing out on all the basics.
So what I'm saying is masterthe basics first and then you
(10:26):
can move on.
So if you think of it in thisterm, russell Brunson has his
one funnel away and he talksabout having one funnel and one
offer until you make it.
So if you think on those termsand you have one funnel, one
offer, one platform, then youare more likely to succeed than
(10:46):
if you have a million and oneoffers.
You know you've got two funnelsgoing.
You can't even build one funnel, but you've got, you know,
three funnels on the go.
Hey, have I labored this pointenough?
I think I have.
Yeah, let's move on.
So the third thing oh, and thisis a biggie get rid of friction
.
Anything that's going to takeup more of your time and make
(11:09):
you doubt yourself or not dowhat you're supposed to do is
going to create a problem.
It's going to create friction.
Right now I'm going to tell youthis.
I decided that I'm going to putthis on to record and I went
downstairs and my husband saidto me I thought you said you
were recording, you were gettingdressed this morning to record.
And I said, yeah, I'm about torecord now.
(11:30):
And he looked at me and he waslike and I said, listen, this is
me and this is how I'm going oncamera today.
I'm putting on some lipstickand they're lucky, they're
getting some lippy.
I said I'm sorry, people whowant me to dress up to the nines
and they've got an issue withthe fact that I have you guys
call it in America sweater,jumper on polar neck, we call it
(11:53):
, you call it turtleneck.
I think in America, people whogot a problem seriously need to
go find another video because Iwill not be not me, just so that
I can make somebody else feelgood, because I talk a lot about
being yourself.
So if the friction is that Idon't want to put on all the
(12:14):
makeup before I do my video,don't put on all the makeup, I
don't wear makeup anyway, right?
So if somebody says, well,trish, why don't you put on this
, you know what?
Okay, I'll stop.
You're lucky you got lippy,that's all I'm saying.
You're lucky, you got lippy.
So that's one friction, butthat's only friction about the
(12:36):
clothing.
This is the other big friction,and I see this all the time,
where people will do a video orrecord a podcast or put
something up on social media andit's like, oh, what software
are you using to do so?
And so they already have apiece of software.
But it's like, wow, your videolooks really, really good.
(12:57):
What camera are you using?
And then you tell them it's theCanon, whatever.
And they go, oh, wow, I can'tafford that.
Oh, I need to afford to go buythis camera.
No, you don't.
My daughter and if you'vewatched my other videos you've
probably heard me say this untilyou've fed up with it, my
daughter has a creme de la cremeCanon camera in her room that I
(13:20):
would have to just walk acrossthe hallway and go grab the
camera.
I cannot be bothered.
I am using a Logitech webcamright now.
I could also use my iPhone.
I've tried using my iPhone and,to be quite honest, the video
on the iPhone is actually muchbetter than the video on here.
But unless you're a videographeror unless my video is blurry,
(13:43):
nobody's going to notice.
Honestly, most people will notnotice.
It tends to be the audio snobswho go, oh, your audio is not
very good.
It tends to be thevideographers who say, oh, you
can improve on your video.
Everybody else does not care.
And so I'm not saying don't ask, but I'm saying don't ask to
(14:04):
the extent that you allow thatthing to become a stumbling
block because you won't move anddo something unless you have
the creme de la creme camera,the, the Canon, the Nikon.
Did I just say Nikon?
I don't know, are youpronounced?
Actually we say Nikon here.
Yeah, until you have that fancypiece of equipment or that
(14:24):
piece of software that cost Xamount of money, just Use what
you have in your hand.
Be a Moses Girl version ofMoses.
Use what's in your hand.
Now one of the things that I diddo recently To.
Actually it was friction atfirst, but I had already had it
(14:44):
and I decided it was time to useit.
So I purchased d-script lastyear and I must admit I
struggled with it.
But everybody just kept sayinghow fantastic this piece of
software was and I used it to doa video and I didn't really
like the video quality.
And I found out after that Icould actually improve the video
quality.
So that's what I did.
(15:04):
But I was looking to outsourcemy videos at the end of the
subscription for d-script and Idecided about two months ago
You're gonna have to learn thisthing, at least try and learn it
, and if you find that youcannot use it, then you can go
and outsource your podcasts andyour videos, etc.
(15:25):
Anyway, I used d-script, Istruggled with it, I wanted to
tear my hair out, I was Justgetting so annoyed, but anyway,
I persevered.
And now, honestly, once Ifinish this video, it's probably
going to take me Maybe 40minutes or so to edit the video,
(15:46):
and that includes editing thevideo For the video and then to
turn it into a podcast.
But I have had to use that overand over to do short videos for
YouTube.
Some videos I've not evenuploaded.
But I have just decided thatI'm just going to keep working
this thing until it's workingfor me and that's exactly what I
(16:07):
did, and so by doing that, Inow don't have to feel that I've
got an outsource, because IActually had a conversation with
a company the other day andthey were really good.
They were gonna take my videos,podcasts, they could basically
do everything look at my website, create landing pages, do all
(16:28):
of these things.
And I must admit when I cameoff the call I Thought exhausted
you, it was a great company.
If anybody asked me and saidthey wanted somebody to
outsource a load of stuff to, Iwould recommend them.
But I felt exhausted because Iremember outsourcing years ago
and how much work is involvedwith actually having to send
(16:50):
information to these people andthen it come back and then it's
not right and then you'rebackwards and forwards in and
I'm like, nah, do you know what?
I think the best thing to do isto find a way to simplify my
business more and use thingslike Descript and get on with
that software, rather thanoutsourcing and then getting
(17:12):
frustrated because it's not donethe way that I want it to be
done.
Again, I am going to say itdoesn't mean that you should not
outsource.
You've got to decide what it isthat you are going to outsource
, but for me, I just felt thatthat was just going to add
another layer of friction.
Now, going back a little bit isI've already mentioned that
(17:33):
sometimes we want to have twocourses going, a membership, we
want to have everything right,six offers, however many lead
magnets, and then we wonder whywe're stressed out and
frustrated.
Do you know one of the thingsthat I have done that has really
, really simplified my business?
(17:54):
I do have a number of leadmagnets, but, remember, I've
been doing this a very long time, but what I have done is I
decided that, rather than usingall of those lead magnets, I'm
working with mission-minded,entrepreneurial women and what
I'm finding is that these womenwant connection, they want
community, they don't want towork alone.
(18:15):
They're all coursed out.
They're fed up of jumping fromcourse to course, book to book,
coach to coach.
They don't want to have to readanother book or take another
course just for one item thatthey need to know.
They just want one thing.
They only want to know onething, and they want somewhere
where they're not consultingwith self all the time.
(18:36):
Yeah, you know what I mean whenI say consulting with self.
It's like right, you're the onethat's got to do the thinking,
you've got to do the writing,you've got to do the videoing,
and you haven't got anybody elseto ask, because if you go and
get yourself another coach, it'sgoing to cost you X amount of
money to get another coach.
So what I decided was I didn'twant to build a group on
Facebook.
(18:57):
Forgive me, I'm just not aFacebook fan, right?
So I just thought I'm just notgoing to do it.
So I use Circle, circleso, andI have been with them for a
couple of years now, so I do getmore spaces.
So if you're familiar withCircle, you might say this won't
work for you.
But by using Circle, I caninvite people into the free
(19:20):
element of my membership so theycan join the community, and
again, I'm doing it three ways.
So they can join IW communityand this sounds complicated,
right, but you would have to beinside to really see just how
streamlined this is so they canjoin the overall influential
woman community, and that's free.
They can then come and join theinfluential woman after party,
(19:45):
and so I'm inviting you, by theway.
So come on over.
Oops, I keep hitting thismicrophone.
Come on over to the after partywhere we talk about these
discussions in more depth.
And then I have my KingdomSwitch podcast, which is also
over there, and they can join inthat conversation as well If
they want deeper conversationsbased on the things that I talk
about inside Kingdom Switch.
(20:07):
That is the free element ofwhat I am doing, so effectively
it's like having a Facebookgroup, but it's just not inside
Facebook.
And then the premiumsubscription, iw Unleashed, is
for those women who areentrepreneurs, who have a
business, who don't want to dothis on their own any longer.
(20:29):
They want to be able tocollaborate and there's a number
of different elements insidethe software.
So there's IW Unleashed, whichis the premium membership, and
inside IW Unleashed, this is forthe female entrepreneur who, as
I said, want to be able tocollaborate.
They want to work in acommunity.
Inside the membership they canactually co-work, so they can
(20:53):
work with other people.
Inside we have tech clinics andthere's some kind of mini
courses inside as well.
So for right now, at $29 permonth, they get more access to
me, they get the workshops, theyget some of the mini courses.
All of this stuff is inside themembership, but it's all in one
(21:15):
place.
That's the thing that I reallywant to get at.
My free element and my premiumelements are all in one place,
so they don't have to consumethe course and then come off the
platform in order to be a partof the community.
They don't have to be a part ofthe community and then they
(21:35):
decide that they want to buy aparticular course and they've
got to come off the platform.
It's all in one place.
And for me, oh my gosh, this hasjust simplified my business so
very much that it's allowed meto be able to do more of the
one-to-one that I want to do,because I was thinking, my gosh,
(21:55):
if I do this group coachingprogram which is what I was
going to do the influentialwoman academy it would mean,
would I have time to be able todo my one-to-one coaching as
well?
And I really want to keep doingmy one-to-one.
Right, I might not do as muchof it, but that's an element
that I really want to keep.
So this enables me to do that.
So that's one other way thatI'm simplifying my business.
(22:18):
And again, I'm not saying thatyou've got to do this exactly
the same way that I've done it,because one of the things that I
have is an overarchingframework that I use and within
that framework, you can decideyou want to launch, for example,
you like launching, and sotherefore you can launch.
You don't have to use ads, forexample.
Or you might say I don't wantto use ads, I want to go organic
(22:39):
, and so, rather than me sayingyou have to do it like this and
do it like me, I have aframework and within that
framework, it allows you to beyou, and if you don't like video
, you don't have to do video.
If you don't want to do apodcast, you don't have to do a
podcast.
You've got to like something,though, right?
So if you prefer Instagram, youcan go use Instagram, but I am
(23:04):
not restricting you to the waythat I have built my business.
Will I give you advice andmaybe say that might not work?
Because of course, I'm going todo that, and if I don't do that
, I'm not really a businesscoach, but when it comes down to
it, it has to be what you'recomfortable with.
So that's the way that I havesimplified my business got rid
(23:27):
of a lot of the friction andjust narrowed what I'm offering
because it suits me.
Right now it feels good, and soyou have to find out how can
you create less friction in yourbusiness and, at the same time,
simplify your business so thatyou have more time to do what
(23:48):
you want to do.
And yes, it might mean thatyou've got to learn some more
tech.
I was absolutely fed up withDescript until everybody just
kept saying, oh my gosh, thispiece of software is really good
.
I decided then I'm going tohave to go and find out what is
so great about this piece ofsoftware, and by doing that I'm
so glad I did so.
(24:08):
I will not be canceling mymembership come September.
I will be subscribing again foranother year because I love the
software.
So decide what you want tooutsource, decide what you're
happy to learn, decide whatyou're going to keep yourself,
and decide how you can eliminatethat friction and actually
(24:33):
simplify your business so thatyou're less stressed.
The lady I was referring to,who basically said that she
stopped delegating to her teamand started doing it herself and
simplified her business, she'screated a million dollar company
, right, so it can be done.
It can be done.
I was going to tell you anotherstory then, but I'm not.
(24:54):
I'll save it for another time.
That's a cliffhanger, isn't it?
Yeah, I'm going to talk aboutthat in the next video and the
reason I'm going to do that.
I am going to talk about in thenext video how you want to make
yourself available, but how, ifyou make yourself too available,
it's going to cause a problem.
And I'm going to give you areal example of how this has
(25:18):
happened not to me, to somebodyelse and why it is good to be
visible, but it's not alwaysgood to be the total face of
everything you're doing, becausethen in your absence, everybody
is going to be shouting whereis Trish, where is Trish, where
is Trish?
(25:38):
I used to say when I was in mycorporate job.
I used to say to people you'llknow how good a team is when the
manager is absent and the teamstill runs smoothly.
So, on that note, that's it.
I will see you in the nextepisode of the influential woman
podcast.
(25:59):
Bye for now.
Why is it that we complicate our business so much?
We actually got into businessmost of us anyway because we
wanted to leave the rat race.
We wanted a simpler life, andyet, for some reason, we over
complicate our businesses andthen we find that we're bogged
down with stuff that we don'teven need to get involved in.
(00:20):
So in this episode of theInfluential Woman podcast, I'm
going to talk to you about someof the ways that I'm simplifying
my business and taking thestress off and just like, oh
yeah, it feels so much better.
Welcome to the InfluentialWoman podcast, where I talk
about the lessons I've learned,building my business and the
(00:43):
tools and strategies you can useto make your mission of getting
your message seen, heard andout there possible.
Don't have a big team orconsider yourself a solopreneur.
I got you covered.
Listen in as I show you how tosimplify your business and your
life.
So I hope that these tips willactually help you, because you
(01:07):
know one of the things and thisisn't a point, this is just
something that I have observed alot of people tell you go and
build a team.
You know, if you want to doreally well online, you've got
to have a team and somebody'sgoing to do this, and somebody's
going to do that, somebody'sgoing to do something else, and
then the problem is you have allof these people that you have
to interact with and it'snothing but stress, right?
(01:29):
So take it from me it is nottrue that if you build a team,
if you outsource a lot, thatyou're actually going to have
less stress.
I used to outsource to people inthe Philippines and I'm not
telling you not to outsource, bythe way, so I am going to
elaborate on that commentshortly but I used to outsource
(01:49):
to the Philippines and, honestly, the stress with having to tell
them what to do.
You know a video.
I would have to send it to themin order for them to edit the
video and, honestly, I couldhave done it in a shorter period
of time without actuallyexporting and then sending it
off and finding you know a pieceof software like WeTransfer in
(02:12):
order to send a big file, etc.
Etc.
And and I'm being honest withyou I have cried to God so many
times and said I need help.
I need help.
Recently, god is like no, youdon't need help, you have this
software, this system.
Go and use what you have.
So I'm going to talk about thatshortly, but anyway, quick
(02:35):
story.
I was actually on threads theother day and somebody who uses
the Instagram platform quite alot actually made a comment and
actually I'm going to read it,kind of because I don't want to
mess it up she fired or should Isay stop delegating to her team
and she said instead, what shedid was she simplified her
business and she said as aresult, she is far less stressed
(03:00):
and she's making the samerevenue.
The same revenue.
What did I say earlier?
You will be told that you needa team in order to be successful
online.
You've got to make a team, youknow, because you're going to
make more money if you outsourceeverything and then you can
just live the dot com lifestyleand, you know, after breakfast,
go and sit down on the beachwould be fantastic.
(03:22):
But you know, even back in 2004,when I went to my first big
seminar with Armand Morin andthere was people there like
Armand Morin, alex Mendoche andoh, marlon Sanders that's the
guy's name that I'm trying tothink of and all of these guys
didn't have a team.
There may have been one thingthat they outsourced somebody,
(03:44):
but in the main they did itthemselves.
And before you switch off andsay, hey, trish, I'm not tech, I
need to outsource certainthings, just to hear me out,
okay, right.
So what I'm saying is theseguys were making a lot of money
and they were not outsourcing.
But I think, with the invent offiverr, get a freelancer, et
(04:05):
cetera and again, I'm not sayingnot to use these people.
What I am saying is, I thinkthat there has been a kind of
over reliance and you've movedfrom big corporation to then try
and create a big corporationand, with it, a big headache,
and what I'm trying to do isgive you a pill or two that's
actually going to reduce yourheadache, right?
(04:28):
So the first thing that I'mgoing to say is you've got to
decide what you need tooutsource and do the rest.
So years ago, I was watching avideo by Dan Kennedy and he was
saying that the one thing thathe will not outsource is his
copywriting, is marketing andhis copywriting.
There are bits and pieces thathe will outsource that he'll say
(04:50):
, yep, I need to do that so thatI have more time for me, but
the marketing and thecopywriting, he will not
outsource that.
And so you have to decide whatis the thing that I'm
particularly good at, that I cando myself and I don't need to
outsource for me.
I don't want to outsource mywebsite.
I can build my own website.
(05:11):
In fact, actually, all the techI can do myself.
And yes, I have cried about iton many occasions and, yes, I've
had to go back and say, god, Iam so sorry, I'm so sorry I can
actually do that myself.
And I'm grateful that I canbecause, again, you know, even
with the graphics, when I usedto do a lot of graphics on my
(05:31):
website, I'd have to outsourceit in the backwards and forwards
was crazy.
Now don't get me wrong.
If I need a particular graphicdone, if I need a logo or any
graphic right that I can't doeasily on Canva, I am going to
outsource it still, because I amno good at graphics and I have
no intentions of learningPhotoshop.
(05:51):
So, beyond what I can give mydaughter to do, or whatever I
can outsource, then I'm going tohave to do it myself.
So that's the first point thatI want to make.
Right, decide what you need tooutsource and then you do the
rest.
But if you find that you'reoutsourcing everything, you're
going to have to then manage allof these people and then, if
(06:11):
they don't do the project right,then you've got to go back to
them and say, could you do thisproperly, could you do that?
And that is going to createmore friction, and then you're
going to get frustrated.
So that's the first point.
This is number two and I'mtelling you I'm talking to mwah
Right now, right, I'm talking tome right now on this point and
(06:32):
that is to use just one platform.
Honestly, so many people get sohung up on this.
They want to learn LinkedIn,they want to learn Facebook,
they want to learn Instagram,they want to learn Twitter, you
know, they want to learn YouTube, and all of these things
require learning on the platform.
And then people say, well, I'mnot very techie.
(06:54):
Well, if you're not very techie, you don't go and take on six
platforms to learn and thenstart complaining that you don't
understand Instagram or youdon't understand YouTube or you
don't understand Facebook.
It's crazy.
That would be like giving a kidan ice cream and they drop the
ice cream and you say, okay,nevermind, johnny, I'm going to
go and get you a bigger icecream.
(07:15):
Johnny can't even manage theice cream that you gave him and
yet you're going to go and buyhim another ice cream, a bigger
one.
It just doesn't make sense.
So the best thing to do is justto focus on one platform, and
the reason I say I'm having abit of a problem with this right
now is literally because I amnot a fan of Facebook.
(07:36):
I'm just saying I am not a fanof Facebook and my daughter
keeps telling me I got to get onLinkedIn because that's where
the action is and I don't reallylike LinkedIn.
I just personally find it justtoo corporate.
I think that's what it is.
I find LinkedIn just a littlebit too corporate for me.
(07:57):
Ain't going to use Twitter, Ihave started using threads.
So maybe I had to qualify what Isaid earlier and say one
platform plus threads.
And I know someone's going tosay you know what?
All the politics?
I'm not even going to mentionit because I'm not going to get
involved in the politics.
I don't care.
Musk and Zuckerberg could havethe biggest argument of fight
(08:18):
whatever.
I won't even buy popcorn, I'mnot even going to buy tickets.
I'm just saying that very oftenwe jump on a platform when it's
older and then people starttelling you this is how you use
the platform.
I've literally gone on there.
I'm not saying I'm a big userof it, but before people start
telling me, do this, don't dothat, do whatever.
(08:39):
I am just, I just jumped on it.
In fact, I jumped on it thevery first day.
I still can't believe that Ihad the app before my daughter
did Feels so good.
So I started using threads andI like it.
I can't say I love it, but Ilike it.
And so the reason I'm saying toyou a platform plus threads is
(08:59):
because threads is new.
Is it going to be shut down inthree months time?
I don't know.
Is it going to be operationalin six years time?
I don't know.
But guess what, if you don'ttry, you are not going to know.
And then, if it really doestake off like they think, it is
going to be interesting actuallyto see what's happening.
What is it?
(09:19):
Is it the third week now orsecond week?
It'll be interesting to seewhat's happening over there now,
whether the growth is stillsteady or whether it's tell off.
But hey, I don't know.
So please, if you're going tomaster videos, master videos and
then get on YouTube, or you canuse Facebook if you prefer, but
(09:42):
master videos, know whatequipment you're going to use
and get used to the platform.
What works, what doesn't work.
Work it basically until itworks, is what I'm saying.
Okay, and I may have even talkedabout this over and over again,
because it really is one of thethings that I have to keep
telling people all the time stoptrying to make your first
(10:04):
chapter be like somebody else's20th chapter, because you're
always going to be on the backfoot because there's all the
background elements that youdon't know what they're doing
and how they're doing it andyou're trying to copy them and
be a master like them and you'remissing out on all the basics.
So what I'm saying is masterthe basics first and then you
(10:26):
can move on.
So if you think of it in thisterm, russell Brunson has his
one funnel away and he talksabout having one funnel and one
offer until you make it.
So if you think on those termsand you have one funnel, one
offer, one platform, then youare more likely to succeed than
(10:46):
if you have a million and oneoffers.
You know you've got two funnelsgoing.
You can't even build one funnel, but you've got, you know,
three funnels on the go.
Hey, have I labored this pointenough?
I think I have.
Yeah, let's move on.
So the third thing oh, and thisis a biggie get rid of friction
.
Anything that's going to takeup more of your time and make
(11:09):
you doubt yourself or not dowhat you're supposed to do is
going to create a problem.
It's going to create friction.
Right now I'm going to tell youthis.
I decided that I'm going to putthis on to record and I went
downstairs and my husband saidto me I thought you said you
were recording, you were gettingdressed this morning to record.
And I said, yeah, I'm about torecord now.
(11:30):
And he looked at me and he waslike and I said, listen, this is
me and this is how I'm going oncamera today.
I'm putting on some lipstickand they're lucky, they're
getting some lippy.
I said I'm sorry, people whowant me to dress up to the nines
and they've got an issue withthe fact that I have you guys
call it in America sweater,jumper on polar neck, we call it
(11:53):
, you call it turtleneck.
I think in America, people whogot a problem seriously need to
go find another video because Iwill not be not me, just so that
I can make somebody else feelgood, because I talk a lot about
being yourself.
So if the friction is that Idon't want to put on all the
(12:14):
makeup before I do my video,don't put on all the makeup, I
don't wear makeup anyway, right?
So if somebody says, well,trish, why don't you put on this
, you know what?
Okay, I'll stop.
You're lucky you got lippy,that's all I'm saying.
You're lucky, you got lippy.
So that's one friction, butthat's only friction about the
(12:36):
clothing.
This is the other big friction,and I see this all the time,
where people will do a video orrecord a podcast or put
something up on social media andit's like, oh, what software
are you using to do so?
And so they already have apiece of software.
But it's like, wow, your videolooks really, really good.
(12:57):
What camera are you using?
And then you tell them it's theCanon, whatever.
And they go, oh, wow, I can'tafford that.
Oh, I need to afford to go buythis camera.
No, you don't.
My daughter and if you'vewatched my other videos you've
probably heard me say this untilyou've fed up with it, my
daughter has a creme de la cremeCanon camera in her room that I
(13:20):
would have to just walk acrossthe hallway and go grab the
camera.
I cannot be bothered.
I am using a Logitech webcamright now.
I could also use my iPhone.
I've tried using my iPhone and,to be quite honest, the video
on the iPhone is actually muchbetter than the video on here.
But unless you're a videographeror unless my video is blurry,
(13:43):
nobody's going to notice.
Honestly, most people will notnotice.
It tends to be the audio snobswho go, oh, your audio is not
very good.
It tends to be thevideographers who say, oh, you
can improve on your video.
Everybody else does not care.
And so I'm not saying don't ask, but I'm saying don't ask to
(14:04):
the extent that you allow thatthing to become a stumbling
block because you won't move anddo something unless you have
the creme de la creme camera,the, the Canon, the Nikon.
Did I just say Nikon?
I don't know, are youpronounced?
Actually we say Nikon here.
Yeah, until you have that fancypiece of equipment or that
(14:24):
piece of software that cost Xamount of money, just Use what
you have in your hand.
Be a Moses Girl version ofMoses.
Use what's in your hand.
Now one of the things that I diddo recently To.
Actually it was friction atfirst, but I had already had it
(14:44):
and I decided it was time to useit.
So I purchased d-script lastyear and I must admit I
struggled with it.
But everybody just kept sayinghow fantastic this piece of
software was and I used it to doa video and I didn't really
like the video quality.
And I found out after that Icould actually improve the video
quality.
So that's what I did.
(15:04):
But I was looking to outsourcemy videos at the end of the
subscription for d-script and Idecided about two months ago
You're gonna have to learn thisthing, at least try and learn it
, and if you find that youcannot use it, then you can go
and outsource your podcasts andyour videos, etc.
(15:25):
Anyway, I used d-script, Istruggled with it, I wanted to
tear my hair out, I was Justgetting so annoyed, but anyway,
I persevered.
And now, honestly, once Ifinish this video, it's probably
going to take me Maybe 40minutes or so to edit the video,
(15:46):
and that includes editing thevideo For the video and then to
turn it into a podcast.
But I have had to use that overand over to do short videos for
YouTube.
Some videos I've not evenuploaded.
But I have just decided thatI'm just going to keep working
this thing until it's workingfor me and that's exactly what I
(16:07):
did, and so by doing that, Inow don't have to feel that I've
got an outsource, because IActually had a conversation with
a company the other day andthey were really good.
They were gonna take my videos,podcasts, they could basically
do everything look at my website, create landing pages, do all
(16:28):
of these things.
And I must admit when I cameoff the call I Thought exhausted
you, it was a great company.
If anybody asked me and saidthey wanted somebody to
outsource a load of stuff to, Iwould recommend them.
But I felt exhausted because Iremember outsourcing years ago
and how much work is involvedwith actually having to send
(16:50):
information to these people andthen it come back and then it's
not right and then you'rebackwards and forwards in and
I'm like, nah, do you know what?
I think the best thing to do isto find a way to simplify my
business more and use thingslike Descript and get on with
that software, rather thanoutsourcing and then getting
(17:12):
frustrated because it's not donethe way that I want it to be
done.
Again, I am going to say itdoesn't mean that you should not
outsource.
You've got to decide what it isthat you are going to outsource
, but for me, I just felt thatthat was just going to add
another layer of friction.
Now, going back a little bit isI've already mentioned that
(17:33):
sometimes we want to have twocourses going, a membership, we
want to have everything right,six offers, however many lead
magnets, and then we wonder whywe're stressed out and
frustrated.
Do you know one of the thingsthat I have done that has really
, really simplified my business?
(17:54):
I do have a number of leadmagnets, but, remember, I've
been doing this a very long time, but what I have done is I
decided that, rather than usingall of those lead magnets, I'm
working with mission-minded,entrepreneurial women and what
I'm finding is that these womenwant connection, they want
community, they don't want towork alone.
(18:15):
They're all coursed out.
They're fed up of jumping fromcourse to course, book to book,
coach to coach.
They don't want to have to readanother book or take another
course just for one item thatthey need to know.
They just want one thing.
They only want to know onething, and they want somewhere
where they're not consultingwith self all the time.
(18:36):
Yeah, you know what I mean whenI say consulting with self.
It's like right, you're the onethat's got to do the thinking,
you've got to do the writing,you've got to do the videoing,
and you haven't got anybody elseto ask, because if you go and
get yourself another coach, it'sgoing to cost you X amount of
money to get another coach.
So what I decided was I didn'twant to build a group on
Facebook.
(18:57):
Forgive me, I'm just not aFacebook fan, right?
So I just thought I'm just notgoing to do it.
So I use Circle, circleso, andI have been with them for a
couple of years now, so I do getmore spaces.
So if you're familiar withCircle, you might say this won't
work for you.
But by using Circle, I caninvite people into the free
(19:20):
element of my membership so theycan join the community, and
again, I'm doing it three ways.
So they can join IW communityand this sounds complicated,
right, but you would have to beinside to really see just how
streamlined this is so they canjoin the overall influential
woman community, and that's free.
They can then come and join theinfluential woman after party,
(19:45):
and so I'm inviting you, by theway.
So come on over.
Oops, I keep hitting thismicrophone.
Come on over to the after partywhere we talk about these
discussions in more depth.
And then I have my KingdomSwitch podcast, which is also
over there, and they can join inthat conversation as well If
they want deeper conversationsbased on the things that I talk
about inside Kingdom Switch.
(20:07):
That is the free element ofwhat I am doing, so effectively
it's like having a Facebookgroup, but it's just not inside
Facebook.
And then the premiumsubscription, iw Unleashed, is
for those women who areentrepreneurs, who have a
business, who don't want to dothis on their own any longer.
(20:29):
They want to be able tocollaborate and there's a number
of different elements insidethe software.
So there's IW Unleashed, whichis the premium membership, and
inside IW Unleashed, this is forthe female entrepreneur who, as
I said, want to be able tocollaborate.
They want to work in acommunity.
Inside the membership they canactually co-work, so they can
(20:53):
work with other people.
Inside we have tech clinics andthere's some kind of mini
courses inside as well.
So for right now, at $29 permonth, they get more access to
me, they get the workshops, theyget some of the mini courses.
All of this stuff is inside themembership, but it's all in one
(21:15):
place.
That's the thing that I reallywant to get at.
My free element and my premiumelements are all in one place,
so they don't have to consumethe course and then come off the
platform in order to be a partof the community.
They don't have to be a part ofthe community and then they
(21:35):
decide that they want to buy aparticular course and they've
got to come off the platform.
It's all in one place.
And for me, oh my gosh, this hasjust simplified my business so
very much that it's allowed meto be able to do more of the
one-to-one that I want to do,because I was thinking, my gosh,
(21:55):
if I do this group coachingprogram which is what I was
going to do the influentialwoman academy it would mean,
would I have time to be able todo my one-to-one coaching as
well?
And I really want to keep doingmy one-to-one.
Right, I might not do as muchof it, but that's an element
that I really want to keep.
So this enables me to do that.
So that's one other way thatI'm simplifying my business.
(22:18):
And again, I'm not saying thatyou've got to do this exactly
the same way that I've done it,because one of the things that I
have is an overarchingframework that I use and within
that framework, you can decideyou want to launch, for example,
you like launching, and sotherefore you can launch.
You don't have to use ads, forexample.
Or you might say I don't wantto use ads, I want to go organic
(22:39):
, and so, rather than me sayingyou have to do it like this and
do it like me, I have aframework and within that
framework, it allows you to beyou, and if you don't like video
, you don't have to do video.
If you don't want to do apodcast, you don't have to do a
podcast.
You've got to like something,though, right?
So if you prefer Instagram, youcan go use Instagram, but I am
(23:04):
not restricting you to the waythat I have built my business.
Will I give you advice andmaybe say that might not work?
Because of course, I'm going todo that, and if I don't do that
, I'm not really a businesscoach, but when it comes down to
it, it has to be what you'recomfortable with.
So that's the way that I havesimplified my business got rid
(23:27):
of a lot of the friction andjust narrowed what I'm offering
because it suits me.
Right now it feels good, and soyou have to find out how can
you create less friction in yourbusiness and, at the same time,
simplify your business so thatyou have more time to do what
(23:48):
you want to do.
And yes, it might mean thatyou've got to learn some more
tech.
I was absolutely fed up withDescript until everybody just
kept saying, oh my gosh, thispiece of software is really good
.
I decided then I'm going tohave to go and find out what is
so great about this piece ofsoftware, and by doing that I'm
so glad I did so.
(24:08):
I will not be canceling mymembership come September.
I will be subscribing again foranother year because I love the
software.
So decide what you want tooutsource, decide what you're
happy to learn, decide whatyou're going to keep yourself,
and decide how you can eliminatethat friction and actually
(24:33):
simplify your business so thatyou're less stressed.
The lady I was referring to,who basically said that she
stopped delegating to her teamand started doing it herself and
simplified her business, she'screated a million dollar company
, right, so it can be done.
It can be done.
I was going to tell you anotherstory then, but I'm not.
(24:54):
I'll save it for another time.
That's a cliffhanger, isn't it?
Yeah, I'm going to talk aboutthat in the next video and the
reason I'm going to do that.
I am going to talk about in thenext video how you want to make
yourself available, but how, ifyou make yourself too available,
it's going to cause a problem.
And I'm going to give you areal example of how this has
(25:18):
happened not to me, to somebodyelse and why it is good to be
visible, but it's not alwaysgood to be the total face of
everything you're doing, becausethen in your absence, everybody
is going to be shouting whereis Trish, where is Trish, where
is Trish?
(25:38):
I used to say when I was in mycorporate job.
I used to say to people you'llknow how good a team is when the
manager is absent and the teamstill runs smoothly.
So, on that note, that's it.
I will see you in the nextepisode of the influential woman
podcast.
(25:59):
Bye for now.
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