How to Attract More Chiropractic Patients Using Smart Video Content & Trust-Building Strategies

Are you a chiropractor trying to grow your practice but feel overwhelmed by marketing options? In this episode of The Informed Chiropractor, we diversified a little to help practice members, as we talked about modern strategies that actually bring new patients through your doors.

Joined by chiropractic marketing expert Billy Sticker, we explore how short-form video content, office tour videos, and simple FAQ-style reels can build trust and reduce the fear that keeps people from booking their first visit. We also connect this approach to the polyvagal theory, showing how creating a sense of neurological safety can make or break that first impression. Here is a highlight or a sneak peek into what we talked about.

• Why 40-second vertical videos outperform long intros (and how to make them)
• How platforms like Facebook and Instagram use AI to get your content in front of your ideal patients
• Why an office tour video can help ease the nervous system and increase show-up rates
• The power of creating a pre-visit video library to shorten the report of findings and save your team time
• How real chiropractors have grown from $30k/month to seven-figure practices with simple, authentic content
• New AI tools that answer your phones, qualify leads, and even help you stay HIPAA-compliant
• Why your content doesn’t need to be perfect, it just needs to show who you are

If you have ever asked, “How do I get more chiropractic patients through social media?” or “How do I use AI without losing my mind (or license)?” this episode is for you. With the world evolving, so must our practice too. Whether you are brand new to video or just need a better strategy, this conversation will inspire you to take the first step.   Go watch the episode yourself, and start building trust before a patient ever walks through your doors.

Ready to turn your clinic into a local sensation? Watch the full episode to see Billy’s AI hacks and video tricks in action, Your next viral reel is just one click away Audio Timestamp 00:00 - 02:14: Introduction to the Informed Chiropractor Podcast 02:14 - 02:45: Billy Sticker's Background and Transition to Chiropractic Marketing 02:45 - 07:23: Evolution of Marketing Services Offered by Chiro Candy 07:23 - 09:14: Tips for Chiropractors on Social Media and Video Marketing 09:14 - 14:36:Advanced Marketing Strategies Using AI and Video 14:36 - 18:27: Differences Between Horizontal and Vertical Videos 18:27 - 21:56: Consistency and Relevance in Posting 21:56 - 23:03: Targeting and AI in Advertising 23:03 - 26:26: Types of Video Content for Chiropractors 26:26 - 28:37: Polyvagal Theory and Neurological Safety 28:37 - 34:06: Pre-Appointment Content and Patient Education 34:06 - 40:12: AI Tools and Automation in Practice 40:12 - 40:35: Balancing AI and Manual Processes 40:35 - 43:18: Chiropractic Marketing Strategies 43:18 - 45:11: Final Thoughts and Encouragement

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