Multi-source data aggregation and extracting value from different data types has always had associated challenges. Cost, tedious legal processes, limited capacity and lack of technical expertise are significant barriers to organizations working to leverage vast amounts of data types on top of their point-of-sale data. In this episode of The Insights Factory, David Hannibal, CPO at Seek, and Sean Cline, Industry Principal for Retail and CPG at Seek, sit down with Ian to discuss the upcoming launch of Seek Enrich, an offering that works to address this. They dive into the boots-on-the-ground use cases that make this a game-changer in the CPG space.
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Key Quotes:
“We saw this problem and yet everyone fundamentally came back to this same commonality, which is, man, if only we could answer basic questions with other data than the data we have today and do it at scale. And so that is what Seek Enrich is.” - David Hannibal
“Being able to look at just the full view of what was happening with not only weather, but additional datasets, as well and being able to use that at the boots-on-the-ground level, it's amazing.” - Sean Cine
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Timestamps:
(01:06) What is Seek Enrich?
(03:45) Using Seek Enrich at the “boots-on-the-ground” level
(05:00) What will people be interacting with directly?
(09:09) Why hasn’t anyone done this before?
(15:56) Seek at Grocery Shop
(18:26) The importance of customer feedback
(22:23) What is in the private previews available the beta stage
(24:59) Using Seek Enrich insights to support conversations with retailers
(26:52) Where to find Seek at Grocery Shop
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Sponsor:
This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.
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Links:
Connect with David Hannibal on LinkedIn
Connect with Sean Cline on LinkedIn
Connect with Host, Ian Cook, on LinkedIn
Follow Seek on LinkedIn
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