Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast.
Highlights:
- The one thing you can’t avoid about partner marketing
- Same audience, different product
- Who are your biggest fans?
- How engaged is your partner’s audience?
- Partner marketing is not social climbing
- Working with friends, colleagues, idols, and long-shots
- Go where the partners dwell
- How to ask potential partners to work with you
Resources mentioned in this episode:
- The Funnel Club
- Podchaser
- ConvertKit Creator Network
- Episode 47: What Is Partner Marketing and How Does It Work?
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