The Inventive Journey podcast is a captivating series that delves into the personal and professional stories of startup founders and small business owners. Each episode features an in-depth interview where guests share their unique paths to success, the challenges they overcame, and the pivotal moments that defined their entrepreneurial journeys. Listeners gain valuable insights and inspiration from these real-life experiences, making "Inventive Journey" a must-listen for aspiring entrepreneurs and anyone interested in the dynamic world of startups and small businesses.
Get really good at listening to your own gut. You're going to receive a lot of advice—everyone will be convinced they know exactly what you should do next. Some of that advice might be valuable, but I always take everything with a grain of salt. What’s more important is learning to pause and tune in to your own instincts.We're actually in one of those moments right now—a bit of a pivot, a shift in focus. And instead of spee...
I don’t want to pretend like I know how every business works—because I don’t. But in my experience, with my own business, I truly believe the most important thing is being fully present. You have to live in the business. I just don’t see how this can be done remotely. Even if it could, I think there’s so much value—in terms of company culture and team morale—in working alongside your people. If a truck shows up and there's a lo...
I'd suggest ignoring the common advice in business culture that tells you to hack your time, boost productivity, or master time management. Instead, shift your focus to managing your energy. That change made a profound difference in my life. So many of us are walking around nearly depleted—burned out, overwhelmed, and under constant stress. The real antidote isn't doing more or achieving more, but figuring out how to stop t...
There are two books I always recommend to entrepreneurs just starting out, and one of them is Profit First by Mike. The book is a game-changer. Coming from the corporate world, I had a traditional mindset about finances, but this book completely flipped that perspective. It taught me to prioritize profit from day one and helped me restructure how I manage cash flow and budgets in my business. The core takeaway for me was that if I'...
I strongly advise anyone in business to pay close attention to both internal and external factors. Your internal state significantly impacts how you present yourself in business, from pricing discussions to interactions with team members, freelancers, and contractors. What I mean by this is simple—do the work. Invest in yourself by hiring a coach, whether it's a business coach, branding coach, or life coach. I've been fortunate to ...
Staying organized in your business is crucial—whether it's managing finances, streamlining operations, or preparing for future team growth. Keeping yourself structured ensures efficiency and clarity.At the same time, don’t be afraid to experiment. However, it's essential to track the results of those experiments. For example, if you're investing $2,000 a month in marketing, regularly assess its effectiveness rather than...
Fail fast and learn quickly. Don’t get attached to your idea—get attached to success. Focus on your customers, not just the idea itself, because ideas evolve. Who you are today won’t be the same as who you’ll become if you succeed.
Keep communicating—because no business thrives in isolation. You need customers, and they need to hear from you. You often rely on partners, whether they are employees, suppliers, or collaborators in government or other sectors. Your family and friends also play a crucial role in your journey. The key is to ensure alignment between your actions and their expectations. Miscommunication or misalignment is what leads to conflict. So, ...
Have as many conversations as possible and get comfortable doing so. The sooner you adopt this mindset and openly discuss your ideas, the more clarity you'll gain. Talking things through with others helps refine your thoughts, gather valuable feedback, and shape your plans effectively. Additionally, it increases visibility—people will recognize you, understand what you're working on, and spread the word. The earlier you emb...
Be extremely intentional when hiring and managing your team. Avoid compromising on talent just to fill positions quickly. It's tempting to think, We need more people because we're growing fast, but hiring the wrong people can be more detrimental than having fewer, highly capable individuals. A strong, lean team will always outperform a larger, less effective one. In fact, I believe that at IQ, we're achieving far more n...
When starting a business today, it's essential to understand that people buy from people, and they love to buy. More than just products or services, they buy into stories. For someone to purchase from you, two things must be true: they need to know you and trust you. The best way to achieve this is by building a strong personal brand and crafting a compelling signature story. This not only helps you stand out but also different...
Be flexible and open to learning. Many people step into the professional world expecting to lead right away, but success often starts with mastering the basics. If you're assigned a small task, give it your best effort—every job is an opportunity to grow. Developing the necessary skills and understanding the business takes time, so be patient and adaptable.Additionally, focus on building strong networks. As the saying goes, suc...
Be prepared to trust the process. When you start a business, you’re filled with ambition, high hopes, and excitement about your idea. You imagine instant success, skyrocketing straight to the top. But in reality, for most people—including nearly everyone I’ve interviewed on my podcast—it doesn’t work out that way. Mistakes happen, unexpected challenges arise, and many ideas don’t pan out. There are countless unknowns, and the journ...
Stop overthinking and just start. Don't waste time crafting a perfect 300-page plan or making sure every little detail is in place. If you wait for perfection, you'll never launch your business. Take action now and refine things as you go. Step one—register an LLC. Not sure about the name? Pick one and file a DBA later if needed. Don't let small decisions hold you back.
Learn about exits early—think about them from day one. Even if you're just starting out, understanding what happens in a business sale is crucial. We learned this firsthand in our first business. Due diligence is a powerful tool for any entrepreneur. Most people only go through it once in their lives when selling a business, which is a mistake. In today’s world, especially for young entrepreneurs juggling multiple careers and s...
Make sure you have a strong idea—something valuable that people will want to buy, not just a cool technology you hope to sell later. Build the right team because even the best ideas fail without the right people, which is why many companies don’t go far.
You must have a well-defined go-to-market strategy in place, because without a clear plan for driving sales growth, success will be out of reach.
What I’d say is that being a one-trick pony, whether in sports or startups, just isn’t enough. In the startup world, you need to be versatile. You can’t just be the "home run hitter" or the "heavy hitter" who relies on a single skill. You need a well-rounded set of capabilities. You have to master what you’re good at, then build on that by adding complementary skills. At the same time, you need to identify areas where you're not t...
Value your time and yourself far more than you do now, because you don’t truly realize how little respect you have for yourself until you reach a breaking point. You’ll find yourself thinking, "Wow, it’s 11 PM, and I haven’t made any progress on my work. I've sat through a hundred meetings, yet none of my actual responsibilities are handled." Now, you’re left with no choice but to pull an all-nighter, which only leads to burnout. I...
Engage in as many conversations as possible. It’s easy to get caught up in your work, focusing solely on tasks and goals. However, networking is incredibly valuable, and it's not just about connecting with people from whom you want something. Every conversation holds potential—whether it's gaining insights into user experience, receiving valuable feedback, or discovering connections you never expected. Being open to conversations ...
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An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
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