Stuck on what to name your law firm? In this video, I share eight practical tips for choosing a name that enhances your marketing without becoming an unnecessary obsession.
Drawing from both my successes and painful mistakes building Sterling Lawyers, I reveal:
- Why choosing a name that personally inspires you matters more than you might think
- The importance of making your name "portable" — easy to remember and share
- How to avoid the costly trademark mistakes I made when expanding to Illinois
- Why your firm name and brand are completely different things (and which one actually matters)
Listen in for practical guidance on selecting a name that serves your business goals without falling into common traps that delay growth or create marketing challenges. I'll help you focus your energy where it truly impacts your firm's success instead of getting stuck in naming paralysis.
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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.
My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.
I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.
When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
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