Could podcasts help decide the election?
Here we are in the final days before the most consequential Presidential Election of our lives.Former President Donald Trump and Vice President Kamala Harris are criss-crossing the battleground states – and the podcast studios!
Sure, we’ve got wall-to-wall TV and radio ads as always. My wife and I have YouTube TV as our cable provider -the ads are also there, and on traditional YouTube, where we spend a fair amount of time as well.
But as Trump and Harris make their closing arguments to Americans, they’ve found a new arena this cycle– podcasts. And with podcasts having pretty well-defined audiences, even the largest ones, both candidates are staying in their respective lanes. No matter how you slice it, 45% of the country’s going to vote for Harris, and 45% is going to vote for Trump. Now while both would love to reach that 10% in the middle, they are also trying to drive turnout among their predicted supporters. Harris has been on one of the top podcasts consumed by females, Call Her Daddy, to talk about reproductive rights. She’s also been on All The Smoke, with former NBA players Matt Barnes and Stephen Jackson, Club Shay Shay with former NFL player turned analyst Shannon Sharpe, and Unlocking Us with Brene Brown.
For Trump’s part, he’s gone on the world’s biggest podcast, The Joe Rogan Experience, as well as Barstool Sports’ Bussin With The Boys, and the comedy Podcast Flagrant.
Now, I’m not saying that podcasts are GOING to decide the election, but their influence and reach are certainly being considered by both campaigns. Yes, our media landscape is split among ideological lines, and podcasts are no exception. But media as a whole is now so fragmented. Gone are the days were network news shows were the end-all be-all of media reach. You’ve got to meet your audience – and your potential voters – where they are. And they’re listening to – and watching podcasts. Lata!
Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.