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Feeling stuck even though you’re doing all the right things in your business? You might not have a marketing problem—you might have a clarity problem.
In this episode, I’m breaking down why your niche and offer are the foundation of everything in your business—and how getting them right makes selling and marketing 10x easier.
We’ll cover:
- Why speaking to everyone isn’t helping you grow
- The difference between a market and a niche (and why it matters)
- How specialists build trust—and get paid more
If your message isn’t landing or your offer isn’t converting, this episode is the reset you need.
🎯 Clarity over perfection. Always.
Click >>PLAY<< to hear all of this and:
[00:00] Why people pay more for certainty (and how to use that in your business)
[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)
[02:04] Why clarity beats perfection—and how to refine your niche over time
[03:06] What a niche actually is—and why “working moms” isn’t specific enough
[04:58] The difference between a market and a niche explained with relatable examples
[05:49] How to build connection and trust through your niche
[06:06] Specialists vs. generalists: who gets paid more and why?
[07:11] How specialization builds trust and makes you easier to find
Listen to Related Episodes:
- Start Messy. Forget Perfection. Make Money.
- How to Attract & Convert More Leads Without Feeling Salesy
- The Real Reason Customers Choose You (It’s Not What You Think)
For full show notes, visit jasminestar.com/podcast/episode600
You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.
I built my website with Showit because it gives me total design freedom.
If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
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