The CEO’s Guide to Working ON Your Business (Not Just In It)

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Let me guess… your to-do list looks like a CVS receipt. You know what needs to get done, but you’re constantly asking yourself, “What should I do first?”

Friend, you’re not alone.

Whether you’re scaling past 7 figures or juggling multiple team members, the question I hear most often in my mastermind is: “I know what to do… but what’s the right order?”

So in this episode, I’m sharing something straight from a recent mastermind call I hosted with powerhouse women scaling their businesses to $5M, $7M, and beyond. (Spoiler alert: their struggles might sound very familiar.)

We talk about:

• Why doing more isn’t the answer—you need a system
• The difference between urgent and important (yep, there's a difference!)
• My 3-tier decision-making hierarchy—think of it like a wedding cake but with more spreadsheets
• Real examples from actual founders (with permission!) that will help you map this strategy to your own business

This framework has helped some of the most successful entrepreneurs I coach figure out exactly what to prioritize—without getting lost in the weeds.

If you’re tired of being stuck in the bottom tier of your business (read: putting out fires, managing details, being in 87 Slack channels at once), this episode is for you.

Let’s get you back to CEO mode.

🎯 Oh, and if you’re curious about what it’s like inside the mastermind or want to be on the waitlist for when doors open again, head to jasminestar.com/mastermind. I’d love to see your name there.

Click >>PLAY<< to hear all of this and:

[00:00] Why you’re not “behind” in business—and what every 7-figure founder feels but doesn’t say out loud

[00:57] The common pattern Jasmine noticed across multiple 7-figure businesses

[02:48] The three-tier hierarchy framework that helps you decide what to do next

[04:39] How to define your involvement at each tier—top-level strategy vs. bottom-level grunt work

[05:37] Real business examples from Gri and Abby (and how to apply this to your own list of initiatives)

[06:40] How to prioritize based on revenue, not urgency (and why that’s a CEO superpower)

Listen to Related Episodes:

• Map Out Your Next 3 Months in Less Than 30 Minutes
• How to Find and Hire the Perfect COO or Operations Specialist
• 3 Signs It’s Time to Restructure Your Team as a Leader

For full show notes, visit jasminestar.com/podcast/episode543