The Real Reason Customers Choose You (It’s Not What You Think)

Your brand isn’t your logo, colors, or fonts—it’s the feeling people have about your business when you’re not in the room.

In this solo episode, I’m breaking down the real reason customers choose you (hint: it’s emotional), and why brand trust is your biggest growth tool.

I share:

• Why feelings drive loyalty (even with peanut butter)
• How companies like Apple + McDonald’s engineer emotion
• How I built brand trust in my 7-Figure Mastermind
• The $50K investment I made based on brand alone

If you want to build a brand people rave about, even when you're not around, this episode is your blueprint.

Click play to hear all of this and:

[00:00] Brand isn't a logo, website, or font—it's the feeling someone has about your business.

[01:08] Using personal examples to show how nostalgia and emotion shape buying decisions.

[04:57] From iPhone packaging to McDonald's Coke bubbles, branding is an experience.

[06:05] Explaining why a $50K mastermind investment was made before the first session even started.

[07:16] Breaking down the reasons people invest in a person or business—it’s all about how it feels.

[08:11] Sharing strategies used in the 7-Figure Mastermind to deepen trust and brand connection.

Listen to Related Episodes:

• How to Build an Irresistible Brand with Brittany Driscoll
• Expanding Your Personal Brand as a Founder with Candace Nelson
• How to Build Your Personal Brand as a High-Achieving Entrepreneur

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For full show notes, visit jasminestar.com/podcast/episode585

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