Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.
In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.
These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!
Click play to hear all of this and:
(00:00:38) Why benefit-driven titles attract more clicks
(00:01:54) The right way to use keywords without sounding robotic or gimmicky
(00:03:40) How to frame your titles positively to inspire action
(00:05:23) My go-to title formulas
(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made
🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<
Episodes Mentioned:
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For full show notes, visit jasminestar.com/podcast/episode522
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
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Dateline NBC
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