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August 6, 2020 53 min
Here is a rough outline of the topics in the podcast along with helpful links.  B2B, B2C, & D2C Pricing and Subscription Modeling to Maximize Revenue Growth The ProfitWell Model Financial Plugin for data analysis 20% of the market Basic Philosophies 3 Levers of Revenue Growth Customer Acquisition Customer Retention Monetization Aspects Positioning Packaging Pricing Interesting Topics Price Differentiation Raising AND Lowering Detailed Segmentation (3 to 5 personas?) … I say “student” and “veteran” pricing examples. Here is a link to the Van Westendorp Pricing Model on Wikipedia: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter (https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter) Do You Believe in over-optimization for profit? Over-optimization Defensive optimization (Jeff cites American Airlines and Southwest Pennsylvania example) Jeff hits his favorite punching bag of Gillette performing revenue optimization in the face of tech and cultural disruption Lessons of COVID-19 Round-Up A discussion of lesson learned since March relying on Patrick’s recent social content Here is a link to ProfitWell: https://www.profitwell.com/ (https://www.profitwell.com) Here is a link to Patrick Campbell’s Twitter feed which is where Jeff found him (good stuff): https://twitter.com/Patticus (https://twitter.com/Patticus) Here is a link to the online eBook Patrick mentioned in the interview: https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf (https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf) BONUS CONTENT! Jeff and Patrick talk about the economics of moving out of the “Big Cities”: https://youtu.be/HpSuI5bMbzI (https://youtu.be/HpSuI5bMbzI) __________________ 
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