B2B, B2C, & D2C Pricing and Recurring Revenue — Episode 017

Here is a rough outline of the topics in the podcast along with helpful links. 

B2B, B2C, & D2C Pricing and Subscription Modeling to Maximize Revenue Growth

The ProfitWell Model

Financial Plugin for data analysis

20% of the market

Basic Philosophies

3 Levers of Revenue Growth

Customer Acquisition

Customer Retention

Monetization

Aspects

Positioning

Packaging

Pricing

Interesting Topics

Price Differentiation

Raising AND Lowering

Detailed Segmentation (3 to 5 personas?) … I say “student” and “veteran” pricing examples.

Here is a link to the Van Westendorp Pricing Model on Wikipedia: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter

Do You Believe in over-optimization for profit?

Over-optimization

Defensive optimization (Jeff cites American Airlines and Southwest Pennsylvania example)

Jeff hits his favorite punching bag of Gillette performing revenue optimization in the face of tech and cultural disruption

Lessons of COVID-19 Round-Up

A discussion of lesson learned since March relying on Patrick’s recent social content

Here is a link to ProfitWell: https://www.profitwell.com

Here is a link to Patrick Campbell’s Twitter feed which is where Jeff found him (good stuff): https://twitter.com/Patticus

Here is a link to the online eBook Patrick mentioned in the interview: https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf

BONUS CONTENT!

Jeff and Patrick talk about the economics of moving out of the “Big Cities”:

https://youtu.be/HpSuI5bMbzI

__________________