Here is a rough outline of the topics in the podcast along with helpful links.
B2B, B2C, & D2C Pricing and Subscription Modeling to Maximize Revenue Growth
The ProfitWell Model
Financial Plugin for data analysis
20% of the market
3 Levers of Revenue Growth
Raising AND Lowering
Detailed Segmentation (3 to 5 personas?) … I say “student” and “veteran” pricing examples.
Here is a link to the Van Westendorp Pricing Model on Wikipedia: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter (https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter)
Do You Believe in over-optimization for profit?
Defensive optimization (Jeff cites American Airlines and Southwest Pennsylvania example)
Jeff hits his favorite punching bag of Gillette performing revenue optimization in the face of tech and cultural disruption
Lessons of COVID-19 Round-Up
A discussion of lesson learned since March relying on Patrick’s recent social content
Here is a link to ProfitWell: https://www.profitwell.com/ (https://www.profitwell.com)
Here is a link to Patrick Campbell’s Twitter feed which is where Jeff found him (good stuff): https://twitter.com/Patticus (https://twitter.com/Patticus)
Here is a link to the online eBook Patrick mentioned in the interview: https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf (https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf)
Jeff and Patrick talk about the economics of moving out of the “Big Cities”: