All Episodes

August 6, 2020 53 mins

Here is a rough outline of the topics in the podcast along with helpful links. 

B2B, B2C, & D2C Pricing and Subscription Modeling to Maximize Revenue Growth

The ProfitWell Model

  • Financial Plugin for data analysis
  • 20% of the market

  • Basic Philosophies

    3 Levers of Revenue Growth

  • Customer Acquisition
  • Customer Retention
  • Monetization

  • Aspects

  • Positioning
  • Packaging
  • Pricing

  • Interesting Topics

    Price Differentiation

    Raising AND Lowering

    Detailed Segmentation (3 to 5 personas?) … I say “student” and “veteran” pricing examples.

    Here is a link to the Van Westendorp Pricing Model on Wikipedia:

    Do You Believe in over-optimization for profit?


    Defensive optimization (Jeff cites American Airlines and Southwest Pennsylvania example)

    Jeff hits his favorite punching bag of Gillette performing revenue optimization in the face of tech and cultural disruption

    Lessons of COVID-19 Round-Up

    A discussion of lesson learned since March relying on Patrick’s recent social content

    Here is a link to ProfitWell:

    Here is a link to Patrick Campbell’s Twitter feed which is where Jeff found him (good stuff):

    Here is a link to the online eBook Patrick mentioned in the interview:


    Jeff and Patrick talk about the economics of moving out of the “Big Cities”:


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