From Sneaker-head to Luxury Brand: The John Buscemi Story

What drives a kid from Long Island to turn his sneaker obsession into a global luxury brand? In this episode, I sit down with Jon Buscemi, the creative mind who turned his love for sneakers and street culture into iconic brands that push the limits of style. 

Jon opens up about his unique path—from customizing sneakers as a kid to working on Wall Street to fund his sneaker obsession and then breaking into the high-end sneaker market with bold designs like the Buscemi 100mm, known for its flashy details and signature gold lock.

He shares how his time on Wall Street gave him a thick skin and a drive that carried over into the fashion world, where rejection is common and the need to stand out is constant. He also talks about how he finds inspiration, making every new project a mix of art and practicality, whether it's a hot sauce brand like Truff or a local deli chain like Uncle Paulie's. For him, each brand is a way to blend his passions for design, culture, and quality while staying true to his roots in street style.

If you're curious about the hustle behind building a lasting brand or the story of someone who turned a personal love into a powerful business, this episode with Jon Buscemi is packed with insight.

Buscemi's story is a powerful reminder that success isn't about instant achievements but about persistent passion, learning from every experience, and staying true to your creative instincts.


Buscemi on Socials:
IG: @jonbuscemi
X: @JonBuscemi
LinkedIn: https://www.linkedin.com/company/buscemi%C2%AE/
https://buscemi.com/

Jon on Socials:
IG: @streetschultz
FB: Jon Schultz
X: @JonSchultz_Onyx
LinkedIn: jonschultz1
www.jonschultz.com