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June 23, 2025 36 mins

Love is a beautiful thing. It is also something that too man men get very wrong.

We all need to understand what the hell it actually is.


Because getting love wrong has cost me—and countless other men—far more than heartbreak.

It’s cost us identity. Confidence. Power.


In this episode, I break down the 7 most common ways men misunderstand and misuse love—and how to start getting it right. Not perfectly. But powerfully.

If you’ve ever stayed too long in a relationship, been scared to say “I love you,” or fallen apart when it ended… this episode is for you.


Let’s break it down, man to man.



🔥 Why This Is Important:

Most of us were never taught how to love—only how to chase it, fear it, or depend on it.

We grew up watching Disney films, sitcoms, and soap operas that conditioned us to think love was the finish line. That once you found “The One,” everything would just fall into place.


But it doesn’t.


That’s why I stayed too long in the wrong relationships.

Why I collapsed when they ended.

Why I made love mean something it was never supposed to.

And I see it every week inside the High Value Man Project—men stuck, confused, or scared of love… when love should be the thing that lifts us, not crushes us.

This episode will challenge your old beliefs and invite you to redefine love—not as something you need to survive, but as something powerful to share once you’re already whole.



🎙️ Jump to the Point:

[00:03:45] – Why love hurts so many men (and how it shows up in coaching)

[00:07:55] – Love is a desire, not a need—and why that gives you your power back

[00:13:30] – Stop overthinking love: how to say what you feel without fear

[00:18:50] – Cherish love, don’t fear losing it (and how my mum’s death shaped mine)

[00:25:30] – Love is not transactional—ditch the scoreboard, start leading

[00:31:00] – There’s no such thing as “The One”—just the next chapter

[00:38:10] – Love shouldn’t be hard work—how to know when it’s time to let go

[00:44:00] – Being whole attracts the right love—why your energy is everything



🏆 Review of the Week:


Please leave a review—it helps more men find the podcast and join this movement.

And yep, each week one reviewer wins a High Value Man Power Call (worth £150 / $200)


"Insight, compassion and some laughs. Love this podcast Jonnie 👍" - Matt Tucker


Leave yours now at the Spotify or Apple link below



🎧 Like, Share & Subscribe so more men can lead with love

👉 Apple Podcasts: https://highvaluemanproject.com/apple

👉 Spotify: https://highvaluemanproject.com/spotify

👉 All Platforms: https://highvaluemanproject.com/podcast



Start Your High Value Man Journey (Free Tools Inside BASECAMP)

Grab the FIRE Tracker, the High Value Man Creed, and the Lifestyle Blueprint:

https://highvaluemanproject.com/group



📞 Book a POWER CALL

Let’s talk 1:1 and map out your next move using the High Value Man system.

No pressure. Just power.

https://highvaluemanproject.com/powercall


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