Episode Transcript
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Speaker 1 (00:00):
I became the number
one salesperson at this
recruiting company.
This was a $3.2 billionrecruiting company.
I was number one out of 3,000.
I just had this tireless workethic.
I knew how to connect withpeople and I knew how to sell
and know how to exceed theirexpectations.
I just basically created amillion dollar company in 11
(00:24):
months.
Here's my wife.
We just bought a house.
I'm only 26, about to turn 27.
My base salary was only $24,000.
But in commissions I made about200 grand as a top salesperson
at that time.
And I said to my wife I saidI'm interested in starting my
own company, but, man, I builtthis here, my wife without
(00:44):
hesitation to me.
She said Chris, since we werekids, you always told me you
wanted to be a millionaire, nota 200,000aire.
That was impactful for me.
When I went to start my owncompany, this company was not
happy that their number oneproducer started their own firm,
so they decided to sue me.
We want $400,000 or shut yourbusiness down.
(01:06):
When I looked at it, I was likeof the Journey to Freedom
podcast.
Speaker 2 (01:31):
And I am Dr B, I am
your host today, and I'm just oh
man, I'm over the moon excited,if that's a word, and it's
something you can actually saythat you are Because I have
Chris Johnson on today, and youmay have seen Chris Johnson all
over the place Shark Tank is oneof them that he has been on.
But, more importantly than that, when you think about where we
(01:53):
come from and what we've beenable to do and the people that
we've been able to help, andespecially when I think about
Chris and his world and thepeople that he makes an impact
for, somebody asked me the otherday, chris, they said what does
impact mean to you?
And what I said is, when I walkout of my door and I interact
with somebody, if I've changedtheir life, if I've made them in
(02:17):
a little bit of way and I'vemade their life a little bit
better just today, may I be asmile then I've had impact bit
better just today Now I'd be asmile than I've had impact.
Because if I smile withsomebody and that person ends up
smiling with somebody else andthen it changes their day around
, then the world's a betterplace, and so some of us make
bigger impacts than other of us,and some of us, you know.
But we'll never know how muchimpact we make if we just
(02:41):
continue to do the things thatwe're supposed to do on a daily
basis, if we continue to let goand let God, and God will do the
impact part.
It's not our job to figure out.
Okay, well, this is how myimpact is going to impact others
.
Because then you start deciding, well, okay, well, I have to do
it this way.
And then, if I do it this way,then they have to be, and then
they don't respond to you theway that you wanted, you know.
(03:04):
Then you just go oh gosh, allright, so God does the impact.
You go out there and do whathe's put you on this earth to do
, and then you just wait andwatch and let it happen.
And so today I'm excited becausewe get to hear, you know, as we
do on all of our guests.
We ask them to tell us theirstory.
We ask them to tell us how didyou get to where you're at right
(03:24):
now and how is that going to,you know, and how have you been
able to move forward?
You know, chris, I took a.
I think I told you this I tooka group of men down to Alabama
on a civil rights tour inJanuary and now I've been
re-recording their stories and,because I don't know when you go
(03:46):
there, I think this is what Iwant somebody to get out of this
trip.
This is what I want them to seewhen they're at the museum and
this is what I want them to seewhen they're at the Pettus
Bridge or wherever they're at.
What I found out is the thingsthat I thought, like the things
that impacted me are totallydifferent to the things that
impacted them, because theirexperiences are different, their
life is different.
Some of them are younger, someof them are older, but I can say
(04:08):
it was a transformational trip,because all of them so far have
come back and said I cannotwait to go back and take
somebody with me.
So you know, you go onvacations and you go do stuff,
but most of the time you're notgoing.
I can't wait to go, grabsomebody else and bring them
here, because they got to seewhat I saw.
It is just so neat that theywant to go back.
So we're going to go back inJanuary.
(04:29):
But enough about that trip.
I can't wait to talk to Chrisand I don't want to take his
time.
And so, chris, go ahead andtell us your story.
The floor is yours, I can'twait to hear it and let's go.
Speaker 1 (04:41):
Awesome, awesome.
Dr B, thanks for having me on.
This is awesome, and one of thethings that you said is
something that is reallyimportant for me is that anybody
that comes in my presence, Iwant to make sure that they
leave off better, and so, youknow, I'm very particular of
(05:04):
making sure that I can be ableto see someone's impact and
everyone can do that is that ifthey enter your presence and
they leave it better than theywere when they started, that's
impact.
So I think that's awesome.
So, yes, my story you know howdid I get here which is
(05:28):
absolutely an amazing story.
I'm super grateful, superblessed.
I'm living.
I'm living a dream and at thesame time, I'm living a dream.
I'm in the challenge of goingto the next level, and so I'll
(05:48):
start.
Grew up here in Sacramento,california.
I was fortunate to, I'm marriedto my high school sweetheart,
so we were together since I was14 years old.
I was a big time basketballplayer.
I still love the game to thisvery day, and I remember my dad
(06:12):
said to me he said, chris,listen, you're going.
I want you to have two dreams,said you're, you're, you're
going to be an NBA basketballplayer, but at the time you
retire from basketball, youstill got your life ahead of you
.
So I want you to have twodreams, and so I didn't know
what those.
That second dream was.
(06:33):
It was all just I wanted tomake it to the NBA, and a movie
with Eddie Eddie Murphy uh, uhcalled a boomerang.
Uh, was very impactful for me.
Uh, because here Eddie Murphyyou know he was a businessman
and, uh, he had a corner office.
(06:54):
Uh, he was sharp and he hadHolly Berry.
And I said, by God, I'm goingto be a businessman.
So that was like the seed thatwas dropped from me of like that
was going to be my second dream.
And when I was 16, I had a partywhere I invited just about
(07:15):
almost the whole school came tomy 16 year old party and it was
for free and it started to getpacked pretty quick and the
garage filled up and so I hadthe idea.
I said, you know what, I'mgonna start charging.
And so I pulled out a fivedollar bill and I said, hey, if
you have five dollars, come tothe front of the line.
(07:35):
And people started, you know,pulling out their five dollars
and I was collecting the moneyand I'm like, wait a minute,
like this feels more exciting inbasketball.
And so that was my first, uh,feeling of entrepreneurship.
(07:57):
And so then I started to theideas start to come and I said,
you know what, for highschoolers, they only have prom
and senior ball, you know.
And I said, you know, I'm gonnabe the first to create teen
dance club for people my age.
So I rented a hall I went to.
All of this is beforeinfluencers saw the basketball
(08:20):
player.
So I went to all of the majorathletes in each high school,
made them VIP, had them pass outmy flyers, and it was $10 per
person and I had over 400 peopleshow up.
I made $4,000.
I was 17 at the time.
(08:41):
I had $4,000.
I paid the dj his 600 bucks,paid the security their 88 800
bucks, and I remember the hallwas like only about 900 or
something.
So I remember going to my nowwife's house with over 2300 in
(09:01):
cash and this was me starting tobuild businesses.
And so I started to do it everyweek.
I had one in Sacramento, I hadone in Stockton and then from
there I went and I built amodeling agency.
By the time I was 19 years oldand I had 50 talents with a
modeling agency calledElegance's Modeling Agency and I
(09:25):
put over 50 people in the movieTraining Day with Denzel
Washington and then from there Ihad a basketball camp and then
built more and more companiesand that was my initial start
and then from there I built arecruiting company and I started
(09:49):
.
I don't know if you want me tostop there for a second there.
Speaker 2 (09:52):
like the early age,
I'm like this right now.
I'm loving this.
Speaker 1 (09:55):
This is good, okay,
awesome, awesome.
So for each one of thebusinesses that I started, so
for each one of the businessesthat I started, I would learn
and I would grow in the wholebit.
And so then I worked for.
You know, I graduated from UCDavis, I worked for a recruiting
(10:20):
company and I became the numberone salesperson at this
recruiting company and basically, as a recruiting company, you
help people find great talent.
And this was a $3.2 billionrecruiting company and actually
the owner of that company ownsthe Baltimore Ravens, so it kind
of gives you the scale of that.
(10:42):
Well, I became the number oneproducer at that recruiting
company.
I was number one out of 3,000.
And the way that I got tonumber one is that I just had
this tireless work ethic and Iknew how to connect with people
and I knew how to sell and knowhow to exceed their expectations
(11:04):
.
And I became number one.
And they had a called a contesttrip where they take out the
top producers from the company.
And we were in the Bahamas andthis was a time of celebration.
But I was not in a mood forcelebration, I was very
(11:24):
introspective even at that time.
And my wife she asked me Chris,what's going on what's the
matter and I said I justbasically created a million
dollar company in 11 months.
No one knew who this bigcompany was and basically, in 11
months, I basically knew whothis big company was and
(11:45):
basically, in 11 months, Ibasically created a million
dollar company.
Speaker 2 (11:50):
Hey, it's Dr B and
let me ask you something just
here real quick.
Are you tired of doing the samething over and over and not
getting the results you want?
Are you serious about makingsome changes this year that will
impact you in a huge way?
Maybe you're putting outcontent right now and it's not
turning into customers.
Or maybe you're uploadingvideos, but you're not sure why
or how it's even going to help.
You know, I've seen a lot ofpeople that are making a whole
(12:10):
bunch of cold calls to the wrongpeople and no one's answering.
No one wants to talk to you.
It might just be that you'rejust doing what you've been
doing and crossing your fingers,hoping it finally works this
year, but let me tell you what.
That is not a strategy and itwill continue not to work.
That's why I created thepodcasting challenge and it's
coming up fast.
(12:31):
In just a few days, I'm goingto walk you through the mindset,
the tool set and the skill setyou need to create a powerful
podcast.
That's right, a podcast.
You won't believe what apodcast can do, one that builds
real value and creates newclients.
And if you grab a VIP ticket,you'll get to join me for a
(12:52):
daily Zoom Q&A sessions whereI'll personally answer your
questions and help you tailoreverything to your goals.
This is your moment.
This is your year.
Go to thepodcastingchallengecomright now and save your seat.
The link is in the show notesand the description.
Thank you for watching thesepodcasts.
Now let's get back to theconversation.
Speaker 1 (13:09):
And I was considering
stepping out on my own and
building my own company fromstart, from ground zero.
And we here's my wife we justbought a house.
I'm only 26 years old, 26 aboutto turn 27.
I made to kind of give you thescale, my base salary was only
(13:31):
$24,000.
But in commissions I made about200 grand as a top salesperson
at that time.
And so I'm conflicted.
I have built this company, builtmy territory up to where I
could just make 200 grand in mysleep and I got two young boys.
(13:56):
That as far as my family and Isaid to my wife.
I said I'm interested instarting my own company, but,
man, I've built this here.
My wife, without hesitation tome, she said, chris, since we
were kids, you've always told meyou wanted to be a millionaire,
(14:17):
not a 200,000aire, and so thatwas impactful for me.
And a month later I launchedand I started my company, and
one of my mentors he says this Iexperienced that were right
(14:38):
after intention, there'sdisruption.
So when I went to start my owncompany, this company was not
happy that their number oneproducer started their own firm.
So they decided to sue me.
And you know I had just.
You know I had a small littlemom and pop lawyer that just did
(15:01):
my corporation and the wholebit, pop lawyer that just did my
corporation and the whole bit.
And we get this lawsuit andthey're like hey, um, you know,
here's a lawsuit, you know ceaseand desist, and the whole night
we're like listen, you can haveevery single customer that I
gave to you.
I have no intention on takingany customers, I'm just starting
brand new, and so you thinkthat make it.
(15:21):
Make it over with like I'mstill willing to sign anything
that you want.
You can have every singlecustomer that I gave you guys,
and I'm only two months since tostart my own company.
And the company said no, wewant four hundred thousand
dollars or shut your businessdown, what?
And?
(15:42):
And I'm like are you kidding me?
What?
And?
And I'm like are you kidding me?
And there was this go in me.
When I looked at, I was likeare you?
And I said you know what I'mgoing forward?
I'm going to blow this companyup.
I'm going to build my, my, mydreams in the in this.
And here's what I did.
(16:02):
Dr Dr B.
What I did is I said there's noone in the world that is about
to outwork me.
No one in the world, not in mycity, not in my state.
There's no one in the world.
And so what I would do is Iwould challenge myself to make
(16:25):
seven to eight hundred calls perday.
Speaker 2 (16:31):
No, one was out
calling me Day Per day Per day.
Speaker 1 (16:39):
Because when I looked
at it I was like they're not
suing me, they're suing my wifeand my children, like this is
why I'm building this company.
And so what I would do is Iwould just grind and I built it.
I built a, I built a companyand basically I was using the
proceeds of the company to fightthe lawsuit.
(17:02):
And this went on and I foughtMost people don't go.
I went all the way and thetrial was over.
You know, the lawsuit was overa three year, three to four year
time span and I won the caseand I won the appeal.
But what I realized is that inlawsuits, when you win, you lose
(17:27):
, you lose, you lose.
But there was something thatwas building to me during that
time that this fortitude, thisnever give up mentality, this no
retreat mentality was builtinto me.
And, um, I end up taking thatcompany, um, uh, into a
(17:53):
multi-million dollar company.
And uh, and now it's been 19years and last month I
celebrated 19 years in business,uh, with, with.
So that company was the JohnsonGroup and in building that I
(18:14):
also had an idea for a productand invention, and so many
people have ideas for productsand inventions.
And you know, my grandfathersaid something to me that
prompted me to go.
He said, chris, what's therichest land in the world?
(18:36):
And I said China.
He said no.
I said the US.
He said no.
I said, grandpa, give up.
What's the richest land in theworld?
And he said the US.
He said no.
I said, grandpa, give up.
What's the richest land in theworld?
And he said the graveyard,because that's where so many
people died with great ideas inthem that they never got out.
And so I said you know what, nomatter what, I'm going to get
(18:57):
it out.
I'd rather live with failurethan regret.
And so I had the idea.
As far as ramen noodles like, Ialways made them in the
microwave, but you never getthat stove top taste.
And I figured it out.
And so I created the rapidramen cooker and I mean that's a
(19:20):
whole story in and of itself.
And I built this invention andalways had the dream to go on
Shark Tank.
And so I built this product,the Rapid Ramen Cooker.
Went on Shark Tank.
Three out of the five sharksmade offers and I said yes to
Mark Cuban.
But more so than saying yes onthe show, the exposure put us on
(19:43):
a rocket ship saying yes on theshow.
The exposure put us on a rocketship and I built that company
to have been being in 50,000retail doors nationwide.
I took one product.
I took it to 15 differentproducts the rapid mac cooker,
the rapid brownie maker, thepopcorn maker.
I was in Walmart maker.
I was in Walmart, kroger,target, cvs, walgreens and
(20:09):
number one on Amazon andeventually built that company
and sold it in 2023.
And so sold that company.
And then, just about a year ago, I built a AI company called
Passive Candidate Pro that hasdone over $1.5 million in ARR in
(20:33):
the last eight months and isvalued at a $10 million company.
So that is a fast forward ofwhere I was and where I started,
and there was a ton of lessonsall in between, a ton of
celebrations, a ton of crying myeyes out, but all in all, it
(20:58):
blessed me to where I am todayand I'm living in the dream
boards that I have created, youknow, five to 10 years ago, and
so that that is.
That's a.
That's a quick synopsis of myof my story.
Speaker 2 (21:16):
Wow.
Well, thank you for sharingthat, because I think so.
So many of us think.
You know that it can't be done,or you know I'm going to try
this and I'm going to.
If I don't succeed right away,you know.
But how many of us are willingto make seven to 800 phone calls
in a day?
How many of us are willing togo through a lawsuit that takes
(21:39):
three years and still keepmoving and still stay positive?
One of the things I want to askyou and I'm going to drop back
because I want to get back intowhat you do, but one of the
things you mentioned is you wereable to marry your high school
sweetheart, and so that meansthat she's been around this
whole journey.
There hasn't been thisseparation of oh.
She came and found this personwho was already a millionaire.
(22:02):
She built it with you and thenyou guys had children, and so
what I kind of want to know,what does it mean to be a
husband and an entrepreneur atthe same time?
And then, when you have yourkids, this is a double question
what does it mean to be a dad?
Because sometimes we talk aboutall the things that dads do,
(22:22):
especially in our culture, anddads aren't there, and but, and
I ask you, I believe everybodyunderstands that the kids need a
dad, but how much do we as dads, or we as husbands, need a wife
and how much do we need ourkids?
Kind of talk about that alittle bit, as your journey has
gone through here through here.
Speaker 1 (22:55):
Absolutely, I will
say this that God has blessed me
so immensely and started withmy wife.
My wife is a gift I'veoutkicked my coverage with.
She is as more instrumental ofthe success that I have built
than any partner that I'vepartnered with, any employee
(23:17):
that I've ever hired.
My wife is the number onereason why the success that I
have right now behind God, andso that says a lot.
I think it's amazing with mywife and my kids.
(23:41):
So we have two boys and twogirls.
I've always wanted to providethem an incredible blessed life,
but at the same time, I wantedto provide them the tools and
the know-how to be able tocreate a blessed life for their
kids, and I'm super gratefulbecause we have built.
(24:05):
My kids are built, they arebuilt, and I'll say their way
that it was intentional, One ofthe things that we learned.
I learned this from a very,very wealthy mentor and then I
deployed it with my kids and Itold them I said you can have
anything you want.
They're like anything.
(24:27):
I said anything, anything youguys want, you can have it as
long as you earn it.
And they were like well, howcan I earn it?
Like, what can I do to earn it.
I was like you can intern at mycompany, you can do work around
the house, you just findsomething that adds value to
(24:50):
your mom and I, and then we'llgo ahead and pay you for it.
And so my kids started to becreative of hey dad, the garage
needs to be done, you know, youknow how much for that?
You know 80 bucks.
All right, boom, and they woulddo that.
Hey dad, can I come work foryou?
And and boom, they would dothat.
(25:11):
And you would see.
Now, every ask, every desirecame with it, the desire to earn
it, it.
And what happened is my kidsnever wanted anything without
earning it.
First, my son, my oldest son.
(25:33):
He said to me, my wife and I wetraveled to Japan and it was
for one of my Harvard businessschool events.
And I said hey see, I know yourdream is to go to Japan.
And I said why don't you comewith your mom and I, like you
know, be able to enjoy it?
And he said to me he goes, dad.
(25:56):
No, because that's not the wayI envisioned it.
I envisioned earning it andgoing myself.
What I envisioned?
Earning it and going myself.
What?
Speaker 2 (26:18):
Here's a 26 year old
that bypassed an all expense
trip, because that's not thevision that he had to go earn it
.
Speaker 1 (26:24):
Wow, that is so cool.
Entitlement.
Entitlement is such a prevalentthing, but it does not exist in
my children.
And here's this, coming from amultimillion dollar dad that you
know.
Like you think of it, I have itOkay, like it's.
God has been so kind.
(26:44):
I am so blessed.
But I'm going to tell you.
I'm going to tell you even moreof what I've done, what it has
turned into my daughter, who'snow 17,.
At 14 years old.
I went to her and I said hey, Isee that our product has gone
viral on TikTok.
You know, 10 million views like, and it was by accident.
(27:05):
Like, hey, how can we do thison purpose?
And I and she's like Dad, wecould reach out to influencers
and the whole nine.
So I said you know, why don'tyou come help, help me do that.
Well, let's do this together.
So she came and we built thisinfluencer marketing company to
drive rapid brands, my consumerproducts company, and a week she
(27:27):
was able to secure 14influencers.
That equated to 2 million viewson our product.
That equated to 2 million viewson our product.
By 30 days she had over 30influencers and generated 30
million views for our product.
Sales went up 327% by the endof the summer.
(27:49):
She had hired both of my nieceson my side and my wife's side
that were working for her.
She generated 100 million viewsand created this company called
Major Views at 14, 15 years old.
When she went back to school,our sales declined.
(28:11):
I had to hire a team of fivefor my 15-year-old daughter to
train them while she was back inhigh school and middle school.
I ended up selling that company.
A company hired us for $100,000consulting where my daughter
(28:34):
led the consulting agreement tohelp show them how to build an
influencer marketing company.
Ok, that's all with earning it,dr B, I'm not done.
Ok, my, my youngest Josiah.
He said, hey, dad, you know healways loved telling jokes.
And I said, hey, joe, why don'tyou put your jokes in a joke
(28:56):
book?
And I said I'll help youproduce it.
So he created the joke book.
He started selling on Amazonand KCRA.
The news covered him and thewhole nine.
He's selling it on Amazon.
He's making money.
And he hears me in a meetingjust like this in this room.
He hears me talking to CVSabout the ramen cooker and the
(29:17):
whole night.
And he peeks in and he says,hey, dad, can you tell him about
my joke book?
And I said you know, I neverthought about your joke book
being in CVS.
So I'm on the meeting with herand I said, hey, you know what?
My son created a joke book.
It's on Amazon.
And she's like, hey, can hecreate one for Easter?
I said, absolutely, so, hecreates one for Easter.
(29:38):
I give it to her.
She said, perfect, we'll goahead and put it in 7000 CVS
stores.
He made over more money in thatone order for four years of
college.
Speaker 2 (29:56):
Papers on college.
Speaker 1 (29:58):
Papers on college.
Fortunately, he had an academicscholarship.
But that is what I'm talkingabout as it relates to what it
means to me of passing that onto my kids.
I want to bless them with theskill sets, the mindset, the go
get it, the determination to beable to do that, and that's what
(30:23):
, uh, I've been able to do with,uh my kids and uh, in my, in my
, my wife and kids, and they'remy driving force of like.
I want to bless generations Idon't know and I want to bless
generations I don't know, and Iwant to bless them not only just
with tangible wealth that canfinance their dreams.
I want to bless them with theknow-how, the determination, the
(30:44):
faith in the Lord for them tobe able to carry this thing on
to the next, for generations tocome.
Speaker 2 (30:51):
I kind of want to
back up just a little bit,
because when I think of personaldevelopment and, you know, when
we talk to a business person,or when we think of a business
person that says that I work mybutt off, they think that they
had to not have a family inorder to do that.
Like, I have to work 100percent of the time in order to
(31:13):
do, and I have to sacrifice myfamily to be able to do it.
And what you're what I'mhearing, what you're saying is
no, absolutely not.
I'm going to include my kids inthe process.
I'm going to include them inlearning about themselves and
and growing and that kind ofstuff.
I mean, I'm looking at all thebooks behind you and some people
put books behind them justbecause it shows that there's
(31:34):
books behind them.
I think you actually read allthose books and there's
something that you did, but Ialso think your kids have been
part of that process.
Maybe kind of talk to us.
Well, you don't have tosacrifice, right?
Speaker 1 (31:49):
Well, listen, I'll
tell you this I'm so fortunate
that I've been a part oforganizations.
I'll tell you this I'm sofortunate that I've been a part
of organizations, I'm in so manydifferent CEO organizations and
you know, a lot of times I hadguys that were amazing mentors
20 year my senior and I remembertalking with them and they had
(32:14):
way more wealth than I did.
But I would ask them, theywould give me insights, and I
could see that for many of them,their sacrifice of their family
to attain the wealth was one ofthe biggest regrets, and so I
was purposeful of never wantingto trade in that time with my
(32:38):
family to go ahead and build thewealth.
And I can tell you, there's noquestion that I probably would
be five times more financiallyricher than I am right now if I
had sacrificed my family.
No question about it.
I am right now.
If I had sacrificed my family,no question about it, no
question about it.
But I would have been fivetimes poorer in life.
(33:01):
It's nothing that matters.
So I found the way to do both.
I found the way to do both, andthe way that I did it was be
potent.
I was potent, I was like youknow, like I was.
(33:21):
I was so I wanted to be sopotent to you know, being in my
kids life, that when, when I'mwith my kids and I'm coaching
their basketball or I'm I'mbeing a part of the things that
they're interested, that I'mright there, I'm, I'm in there,
(33:41):
I'm being potent.
When my oldest is navigatingthings as far as life of like
what he should do, I'm droppingeverything to help him create a
dream board of like what hewants, to help him flush out
what he's going after and thencelebrating with him as he's
checking things off, wherethere's my baby boy that I'm
(34:03):
coaching in basketball and I'mtalking to coaches.
Where it's my oldest daughterwhere I'm showing up at her
volleyball games, or my youngestbaby girl where it's her art
projects, and I'm in and I'm intune.
My kids feel like I was thenumber one dad that was there
for everything and in mybusiness you could see like the
(34:27):
scale that I was able to buildand the way that I was doing is
there's times where I had tosacrifice, but the times that I
spent with my kids I made it sopotent that it felt like I was
there for every single thing andI never lost my why of why I
was building this in the firstplace, and it was to be a
(34:49):
blessing to my family and to bea blessing to others, and so so
I never I never lost sight ofthat, and I think so many people
they lose sight of why theybuild wealth in the first place
and why they build businesses inthe first place.
And for me, I never lost it.
(35:10):
It was freedom of time andfreedom of money.
I wanted to be able to go whereI want, when I want, with who I
want and those who wereprimarily my wife and kids man,
and I never lost sight of that,and so that was how I was able
to do both.
Speaker 2 (35:28):
Thank you for that
Because, like you said, five
times more wealthy.
But what does that mean in theend?
Right, who's at their deathbed?
Did you think that is morewealthy?
But what does that mean in theend?
Right, who's at their deathbed.
Did you think that is likecounting how much money is in
the bank, because you can't takeit with you, right, but the
influence you have on yourchildren, that goes for
generation to generation togeneration when they get to talk
(35:49):
about oh, my gosh.
So let's talk about identity alittle bit, because identity in
our community seems to be one ofthe number one things that hold
us back, that stops us frombecoming who God put us on this
earth to do.
And we have these influence andassociations.
You've talked about mentorshipand the people you surrounded
(36:09):
themselves with.
But how did you were able toshape the identity that says I
can do anything, that society isnot going to keep me back?
You know, I can imagine growingup in Sacramento that you
weren't living in $10 million.
You know communities, that allyou grew up, just like everybody
(36:29):
the rest of us grew up.
You know these communities andsome people made it out and some
people are almost still there.
What is in that?
That culture and the thingsthat you were part of that
allowed you to move forward.
Speaker 1 (36:46):
Yeah, I, I, I would
say, you know, I'm.
I'm the oldest of 28 grandkidsand I'm one of two that went to
college and, out of if you hadto vote who was the craziest,
(37:08):
who was the most unlikely tosucceed, there was no one
crazier than me as a kid and, um, I attribute a lot of my
success to my dad, who took allof that will and put it towards
good.
Um, uh, I never growing up, Inever had limitations Like my.
(37:40):
My parents didn't provide that.
I don't provide that to my kids.
Um, so they may exist, but Idrew no attention to it.
I cannot tell you, I cannot tellyou, a racist encounter or
anything.
(38:01):
I never looked for that.
My vision was so clear on whatI was going to accomplish that
nothing was in my way.
God said I could have all ofthe desires of my heart and
everything's available for thosethat believe, and so that's
(38:23):
what I saw, that's what I wentafter.
So you would never, ever see mein.
Oh, they after us't.
I never saw that.
That was not my reality, thatwas not my consciousness, and I
think, uh, so many people it's.
(38:47):
They speak and they see thechallenges that hold them back,
and so there's going to beadversity in your journey, like,
what follows intention isdisruption and distraction, no
question about that.
But, man, I never had anythingthat was holding me back.
(39:16):
I never even acknowledged, Ieven I never even acknowledged
my starting point because I wasso focused on where I was going.
Like, are you, do you feel whatI'm saying?
I've never, I never evenacknowledged my starting point.
I've never acknowledged itbecause I was so focused on
(39:36):
where I was going.
Man, and I think so many peoplepraise disadvantage or praise
their starting point or praisethe adversity.
I praise the father and so Iknow I can do all things through
(39:59):
him, and I think the enemywants to have you be married
with the adversity so you couldstop.
So I don't with my kids.
There has never been utteredanything as far as adversity.
(40:19):
It is just you go, get it, yougive everything.
Nothing stops you and you don'tstop you and you keep God first
and you can do all things withfaith and work.
You can do all things withfaith and work.
That has been our, that hasbeen what I've lived by, that's
(40:41):
what I told my kids with as faras what they do, and so there's
nothing, nothing.
Who can stop God?
No one.
Who's bad enough?
No one.
So why should I evenacknowledge it?
I see adversity.
I understand that.
All works work.
All work work.
It's going to work on me orit's going to work for me.
(41:04):
All things work together forthe good of those who love them.
So let's go.
I'm not going to quit, so Imight as well go faithfully.
Let's go.
I'm not going to quit, so Imight as well go faithfully.
Yeah, so I might as well go,you might as well.
Speaker 2 (41:20):
That's my and I love
that.
What I want to ask you is whenyou say we put God first, what
does that mean?
How is that actualized in life?
Because I think so many peoplehave this different thought
process of what it means to putGod first man, I, I would say I
(41:43):
mean it's it.
Speaker 1 (41:45):
It's real simple for
me, like number one is when I
wake up, I acknowledge him, Igive thanks, give thanks, like,
listen, I'm very, very talented,I like, I know I'm talented,
I'm gifted.
And there was a point where Ididn't know what was me versus
what was God, and he humbled me.
(42:07):
Yes, he humbled me to show mewhat my talents look like
without his favor and increase.
So I'm very clear.
So that's where so many peopleare shocked when they come to my
home or they come to theaccomplishments of what I say,
(42:31):
because I walked with this, Iwalk with this humility, and
people are so surprised of, likeman, like you've accomplished
this and then like you're sohumble.
And the reason why I can be sohumble is because I know who
provided it, I know where theincrease comes from, and so
(42:53):
that's how I put him.
First Is that he provides me theblessing, but I give him the
glory every single time.
I never steal God's glory, andso I that's put him first, that,
that that's seeking him first,and so that that that's.
And he is the center of mymarriage, he's the center of our
(43:18):
family, like my, my.
We give him the glory, we givehim the praise we're thankful
for him.
He gives us power to get wealth.
Says that in the Bible Like so.
So I would say that that's how,that's how we make sure, that's
how I make sure that I put himfirst.
Speaker 2 (43:38):
I love it, love it.
There's a term that's beingused a lot in our, in our world
today the generational wealthterm.
And you know you have to.
You have to provide and becomethis person who allows for
generational wealth.
And throughout the thingsyou've talked about, you said
well, I've told my kids you canhave anything, but you have to
(43:59):
earn it.
But what is your plan?
I mean, when you think aboutgenerational wealth, you know
God tells us that we need totake care of our kids, kids,
kids, right?
What does that mean for how youlive your life and the things
that you're doing?
Speaker 1 (44:13):
It's it's so
important to me, man Like I, it
is.
It's it's it's a thing thatdrives me and, um, what that
means to me generational,generational wealth.
What it means to me is not justin knowledge that I passed down
, not just in knowledge that Ipass down, but in wealth and
(44:35):
resources.
Like I want to have the abilityto help finance my kids' dreams
.
They earn it.
But I want to have the abilityfor Chris Jr to say hey, dad, I
have this great idea, here's anAI product and the whole nine.
Here's my plan, here's what Iwant to do.
(44:56):
I want to make sure that he cango launch and he can go get it
because he doesn't lack theinvestment or the resources.
I got you, let's go.
He's going to go earn it, buthe has.
He don't have to go run a go toa venture capitalist, he don't
have to run a raise around thefront and we got it Right.
(45:19):
And so my goal is for his, forfor his kids to have it, and so,
like that's important to me,like one of the things we thank
you, lord, we, we, I have mydream home.
It's over seven and a halfacres of land.
(45:40):
It's I built a indoorbasketball facility on it.
It was always our dream.
As a pool, it has what we callJohnson park.
I share that, not as a flex.
(46:01):
Ok, it took me so much pain,tears, struggle in God's bless
me.
Well, dr B, that's paid off.
There's never a mortgage onthat property, ever again.
I did that intentionally ofgenerational wealth.
That is big enough and theydon't want to, you know, make it
a compound.
They don't, you know, they.
They want to do their own thing, but they have this asset for
generations to come Right.
(46:23):
And so generational wealth isimportant to me is that I want
to pass down the mindset and thefreedom and the financial
freedom for my kids.
And here's the thing I wantthem to do it even better.
That seed that I put intoChris's business, to Josiah's
business, to Chloe's business,to Jada's business, I want it to
(46:46):
blow up even more than mine.
And then I want them to do thesame thing for their kids and
their kids' kids.
And guess what?
This playbook has been donebefore.
Right, it has been done before.
So why not us?
Yes, yes, why not us?
Do you hear what I'm saying?
Why not us?
(47:06):
Like that is that's.
That's something that's veryimportant to me, and so it's a,
it's a huge goal.
Like if you look at my dreamboard right now, there's a big
part that says generationalwealth and at the top of it says
give God the glory and it's apicture of my family and I look
at it every single day.
I'm very clear where I'm goingand that's a big part of where
(47:30):
I'm going of where I'm going.
Speaker 2 (47:33):
Yeah, and I wanted to
ask you about the dream board
and the importance of the dreamboard and the type of things
that you put on the dream board.
You know I can remember back tothe Amway days and you know,
back when I was younger andtrying to get into business and
stuff and doing multi-level.
They put me in this world ofdream boards and I can remember
doing like you know, beginningof the year and having my team
(47:54):
come out and putting boardstogether.
Those were the days we hadmagazines and stuff we could cut
about, spent the whole daycrafting it, but kind of the
power that dream boards have hadfor you as you've been able to
(48:15):
been for the last 20 yearsWithout fail.
Speaker 1 (48:23):
Between Christmas and
New Year's, I set my intention
on where I'm going and what I'mgoing to accomplish.
Going and what I'm going toaccomplish and I don't just put
things on there.
I'm very intentional.
So many people don't, I tell alot of people have a personal
(48:46):
retreat with yourself of knowingwhat you want, what you want
out of this one life that youhave on earth.
So many people drift throughlife and they're not intentional
of actually just doing thefirst part of the saying, of
deciding, like, what do I want?
So I'm super clear on what Iwant and what I'm going after,
(49:12):
and so I've been doing that foryears.
And it's amazing when you seemy dream board of 2012 or my
dream board of 2018, uh, it'sprophetic that everything that I
(49:32):
had in that board I'm livingright now.
And so so many times we forgetthe miracles of what God did
before.
But if you look back, mostpeople right now, even in the
adversity that you have rightnow, you are living a life that
(49:52):
you prayed and cried for and Irealized that, like man, this is
what I dreamed of, this iswhere I was, but what happens is
that we're built with thisappetite for more Mm hmm.
And we're built with thisappetite for more.
(50:14):
But there's a bill, there's a,there's an ability to be content
and ambitious at the same time.
Absolutely yes, right and so sothat's what I found myself in
now.
Like my, my, my dream board nowis so cold-blooded.
It is so amazing.
It is, oh my gosh.
(50:34):
It gives me so much energy andI'm going to tell you what it
does, and I encourage this foryour viewers.
It's the best six years of mylife and basically what it is.
It's a recall, it's the imagesof the best thing that has
happened in the past three years.
So that's all on the left side,and it's very clear of, like
(50:58):
the last three years, of thethings that were such blessings.
Every single person canidentify what has happened in
the past three years that wereamazing, past three years that
were amazing.
And then I look at the nextthree years of what you're going
(51:20):
after, and what happens is thatyou are in the middle of the
best things that has everhappened and the best things
that are to come.
And when you think on thesethings, how can you not have joy
and gratitude?
When you think on these things?
(51:41):
Do you understand what I'msaying?
I'm thanking God for the thingsthat have happened, and I'm
thanking God for the things thatare come, and I'm trusting and
I'm thanking him for both thatare come and I'm trusting and
I'm thanking him for both.
And I'm thinking on these things.
And so, when the adversity, thethings that the enemy wants to
(52:03):
lure you to, the failure, thechallenges, and all that stuff,
I set my mind to think on thesethings the biggest blessings in
the biggest breakthroughs thatare, that are on the way, I set
my mind to think on these thingsthe biggest blessings and the
biggest breakthroughs that are,that are on the way.
(52:23):
And so, when my mind is at thatlevel, the affliction, no
matter how hard it screams, nomatter how hard the sites tries
to come, it cannot touch itbecause my mindset is set, and
so that is the way that Iutilize my dream boards now.
Speaker 2 (52:37):
Man, oh, I love it.
I love it, yeah, because Ithink a lot of folks their dream
board, like you said, apersonal retreat of what you
want out of this one life thatyou have.
And I think so many people'sdream boards are what they see
others' life as being.
And when you see TV or you seethese professional athletes or
(52:59):
whatever that are spending,you're living their dream life
through you or you're living.
You know they're enjoying thisgreat life and you're trying to
live through them.
If I could just put their nameon my back then I can have a
part of their life.
Speaker 1 (53:13):
Instead of wait a
minute, let me sit down and
really put together what I wantout of this life times when
(53:36):
we're on this, we're justwatching the reels of other
people's dream life and younever even get in tune to your
own.
And so that is, you're at,you're spot on, and it's one of
the things that I told my kids,because you know even even as
much as a uh someone.
That's not a hater.
But if you're only watching thereels and the success of other
people's great life and younever go in tune to your own,
(53:59):
that's where depression andcomparison and all those things
seep in.
But if you are fully consumedwith the best parts of your life
, the best things that happen inyour life, and you're consumed
with the expectation of what'sabout to happen next, it
provides this perpetual joy andgratitude that just puts you on
(54:22):
a whole nother level.
Wow.
Speaker 2 (54:25):
Chris, how do you
stay healthy?
What is it you do to make surethat you get to be around for
the next, however long it is,however long God wants us on,
and because I think so, so manyof us, we get into these habits,
especially in the culture wherethere's just there's all this
food and there's all this stuffthat you know is not good for
our bodies.
And you know, the average blackman lives to 72, which is just,
(54:49):
I think that's yes, no, we.
My dad's 86 and he's runningtrack meets and he's kind of
figured it out.
But what is it that you do tomake sure, other than all this
dreaming?
Speaker 1 (55:03):
Yeah, yeah, yeah, no,
a hundred percent Dreaming and
execution.
I need to add on to that Causeyou got to go ahead and do the
activity.
Speaker 2 (55:12):
Dreaming and
execution.
Speaker 1 (55:13):
I need to add on to
that because you got to go ahead
and do the activity.
No, no, no, a hundred percent.
Like no, you, you, you.
You got to be active.
You got to, you got to do thework.
God's going to do his part.
You got to do yours.
So a hundred percent is you gotto wake up and actually go
execute that thing too.
As it relates to health, thathas been important to me over
(55:36):
the last couple of years.
Before it wasn't as important.
I just wanted to be rich andwealthy and built.
My health was a back burner,and being around very successful
people, I saw how much prioritythey took in their health and I
saw some people where that wastaken away from them as well.
(55:58):
So I got really intentional andI invested in my health.
I invested in a fitness coach, anutrition coach.
So I lost over 30 pounds overin the last year, yeah, yeah.
So I'm really blessed aboutthat.
So it's very, very simple forme 1,600 calories a day, 12,000
(56:22):
steps, 150 grams of protein andthen hitting the weights, you
know, two or three times a week.
But that, had that formula, hastaken the weight off of me and,
um, when I'm not disciplined inthat, that, with the weight
comes back on.
Um, so, uh, I I've decided,like Lord, you do not have to
(56:45):
give me a health scare for me toget this right, and so that is,
that's, that's the formula, andso that's very, very important
to me making sure that I'mhealthy.
Speaker 2 (56:57):
Thank you for making
that simple, Because I think
folks think well, in order forme to be healthy, I have to have
all these things and all thismoney.
No, it's simple.
It's just you monitoring what'sgoing in your body and then
making sure you do something,engaging the activity around it
that's it like, like it is.
Speaker 1 (57:16):
It's really that
simple.
Like you, you do, you, you do,uh, you do 15 to 1600 calories,
uh, that that's your dailyintake.
And like you do, you don't.
My my fitness pal, don't worryabout the end, just how much
you're taking in and and investin a little scale, like you know
, grams over guesses, grams overguesses.
Measure by the gram and uh, getyour 12 000 steps a day, okay,
(57:40):
and 150 grams of protein, you'rewinning, you're winning, and
you'll watch it.
You know, watch it.
Just drop up off you, uh.
So that that has been ablessing for me.
Speaker 2 (57:52):
Well, and then I
think the other important part
is what we talked about beforeis that mental health portion,
that part of where we go.
Okay, our mind has to be intune to God into what's going on
, and when you're living withexpectation, oh my gosh, that
changes our health altogether.
Instead of that depression thatyou were talking about before,
(58:12):
instead of that that you weretalking about before, Instead of
that, I'm expecting it not towork.
That will weigh on you and killyou and take away your life so
fast, you know, if you don'thave a dream or even look at to
begin the process of executionof it, then you're existing.
Speaker 1 (58:29):
Listen, I'll tell you
this.
Is that so many people roll outof bed on neutral?
Ok, and I don't.
I don't go on neutral.
There's way too many thingsgoing on with emails, the site
(58:52):
that you want making sure that Istart my day, and you call it
mental health.
I start my day to just makingsure.
Number one I'm seeking Godfirst.
I write in my blessing list somany CEOs I mean I got a hundred
million dollar CEO.
He stopped me of like no, canyou show me this blessing list?
(59:13):
And I've been writing down inmy blessing list since 2012.
And so every right now I have,let me tell you.
I can tell you exactly how manyblessings I have in my blessing
list this year.
Seventeen hundred and thirtythree blessings I have written
down this year 1733 blessings Ihave written down this year.
(59:35):
That's up from.
Let me tell you how many I havefrom in the previous year.
That is up from 1283 in 2022,802, oh, yeah, in 2022, 802.
Oh, yes, I'm serious about thisand so I don't mess around.
(01:00:01):
Like, like, yeah.
So here it is it's 1134 in 2024,802 in 2023, 1283 in 2022, 2021
, 888.
Ok, like, and seventeen hundredand thirty three this, this,
(01:00:22):
this year.
And so, like I'm writing down,like man, what it was such a
blessing last night taking thewhole family to the movies, and
dinner and ice cream with thefamily and my older boys got to
come too.
Lord, thank you for my familythat we still enjoy each other.
(01:00:42):
Then I wrote down the blessingLord, thank you that play in the
pool, lord, thank you.
So I write these things downand I'm writing them down and
(01:01:04):
I'm starting my morning rightnow of giving thanks, of
thankful for all the things thatI have.
Because here's the truth that Irealize is that if you just
take an audit of the inventoryof the blessings in your life
right now, you would not tradethem for what's missing.
Speaker 2 (01:01:24):
Oh my gosh, that's so
good.
Well, and the one thing that Ijust got out of this right that
you just told me is you writedown your blessings every day,
but there's 365 days in a yearand, if I do the math, you're
not talking about one blessing aday, you're talking about
several blessings every singleday that you're writing down.
Speaker 1 (01:01:45):
Oh my, God, let's
look, just today I wrote down.
Let's see, I wrote down 15blessings today.
Speaker 2 (01:01:57):
So how can you not be
excited about life?
Speaker 1 (01:01:59):
Come on, man, come on
man and the opposite.
How can you not hate life whenyou're watching the news, the
bad news, and you're and you'rewatching all of this poison that
comes into your, into your eargates and your eye gates, and
how can you not be down, how canyou not be depressed, how can
(01:02:24):
you not when, when all you arelooking at is lack, so, so why
not set it up to like I'll tellyou?
I tell a lot of people thisthey're right now in my life.
Right now, like right now in mylife, my life is not just roses
and peaches and wonderful.
(01:02:44):
Like right now I got enoughblessings in my life for people
to say, man, if my life couldonly be like that, like that
they would love to have what I'min my life.
And at the same time, exactsame time, right now, I have
enough in my life that if I wereto jump off a bridge, you would
(01:03:07):
say, ah, I get it.
Say, ah, I get it.
So think about that, think aboutthat dichotomy you have.
There's no time in your lifethat you're going to have
blessings only and there's notime in your life where you're
only going to have burdens.
So every part you're not goingto out-success.
(01:03:30):
This I've tried At every stageof your life.
You're going to have blessingsand burdens, so the quality of
your life only, matt, only onlycomes down to what you pay
attention to most.
That is so good, that is so sothat's the quality of your life,
(01:03:52):
the quality of your joy, iswhat you pay attention to the
most.
So start auditing that as faras the people around you, you
can tell what they pay attentionto the most.
You've seen someone where theycome and they just suck the
energy out the room.
They're paying attention to theburdens the most.
You've seen the people that ohmy gosh just being in their
(01:04:13):
presence.
They give you energy.
You can tell what they'repaying attention to the most.
The quality of your life iswhat you pay attention to the
most and most people don't knowthis is that you have so much in
your life right now Anybodythat's listening to this show
right now you have enough inyour life right now that a
million people would stand inline to live your life just one
(01:04:38):
day, a million.
Speaker 2 (01:04:42):
Absolutely yes.
Speaker 1 (01:04:45):
Because they'd be so
happy of all the blessings that
you're ignoring yeah, of all theblessings that you're ignoring
and they would pay attention tothem so much that the burdens
would not even comprehend,because their burdens are 10
times worse than yours.
And what you see as burdens,they see as little specks, and
(01:05:09):
what you're ignoring asblessings is their Super Bowl
and what you.
Speaker 2 (01:05:15):
What you ignore
blessings is their super bowl.
Wow, oh my oh.
And I was just thinking, as youwere saying that, what if
couples were to get together anddo this daily and talk about
what I mean?
How would marriages berevolutionized if they just
listed their blessings as afamily, as a?
Oh my gosh, what an amazing,what an amazing way to live life
(01:05:37):
.
I love it.
Love it, love it, man.
I can't believe we've beentalking this long and this is so
good.
I want to keep going, but whatdidn't we talk about that?
You want to make sure that thatour audience gets to hear, that
we get to put out there.
It has been so rich.
If you've been watching this, Ihope you rewind and watch it
again.
I know I am.
Speaker 1 (01:05:56):
I'm watching like
eight or nine times so good, oh
my gosh yeah, I, I would say thelast thing I would leave, uh,
your viewers with and you know,I want to make sure you know
that you're enough.
You know so many people thinkthat they have to get this
together.
I have to have this, You'reenough.
(01:06:16):
You know it's even in my start,you know, I had $12 in the bank
account, but when I started myfirst business and in that I've
lost it I've had success, I'vehad adversity and I just want to
tell you you'll win if youdon't quit.
(01:06:38):
You'll win if you don't quit.
And so, uh, so many people uhthink because they've been so
many, they've been scrolling andwatching all of these
highlights of of other peoplethat what's happening is they
never see the low lights.
They never see the low lights.
People don't share the lowlights.
(01:07:00):
I want to tell you that everyperson that you see has a low
light.
Don't let that stop you fromgoing.
You're enough, Go ahead and getit.
That's one of the things that Iwant to leave you with that.
Speaker 2 (01:07:14):
Somebody told me not
too long ago.
They said is enough is not anamount, it's a relationship with
where you're at right now andyou are enough it is not an
amount if you're trying to hitan amount.
You'll never hit it becauseit'll never be enough, but it's
not enough.
Oh my, thank you.
Thank you for sharing that.
Like I said said, if we watchthis, if this is the first, this
(01:07:34):
first episode, you want to goahead and subscribe, because
there are so many more, justlike this.
Chris, it has been an honor, ithas been a pleasure.
I can't wait to have moreconversations with you.
I can't wait.
Oh my gosh, you know therelationship that that I I'm
just going to force myself ontoyou with me, just because
there's so many good things thatyou have going in your life and
(01:07:54):
I just appreciate you so muchand just your willingness to
come on and as busy as we know alot of folks that you know.
Here's what I tell you Busypeople get stuff done, or also
people have time to do stuff,you know, because they know the
importance of time, and it's soamazing that you would spend
(01:08:17):
that time with us today.
And so, for those of youwatching, I believe I want you
to make sure that you know thatyou are God's greatest gift.
He loves you, if you allow himto, so please allow him to do
that.
I can't wait to spend more timewith you guys online, and I
just can't wait to all thethings that are going to be in
your world and the blessingsthat are there.
Go ahead and make yourself adream board.
Go ahead.
If you don't have one right now, make sure that you're doing
that, and we will absolutelylook forward to talking to you.
(01:08:38):
Chris, Do you have one?
Just give us one last nugget,because I know they're just so
incredibly good so I can't waitto hear it.
So give us one more.
Speaker 1 (01:08:49):
I'll give this last
one and this is one of my
favorite verses is that no mindhas imagined, no eye has seen,
no ear has heard, no mind hasimagined what God has in store
for those who love him.
And so what I can tell you isthat on the other side of you
going, on the other side of yougoing, it is greater of you
(01:09:15):
going.
On the other side of you going,it is greater, it is so worth
it.
It's going to bless you andeverybody in proximity to you.
Uh, for you to go.
So I just want to just sharethat with you.
Like it's, it's, it's not.
It's not what you think, it'sgreater than what you think.
So go out, go, make it happen,go get it.
I love it, love it.
Speaker 2 (01:09:29):
Thank you again.
You guys have an amazing day.
We'll talk to you on the nextone.