Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us.
Berland is the founder of Decode_M, recently acquired by Penta Group. Berland applies a physics definition to culture. Mass X Velocity = Momentum. They do this by analyzing all public available information from social media, blogs, news, and publicly accessible data. He explains why 7-11 will be the surprising brand winner of 2023, and ideas that have momentum you can tap into.
What are the big ideas that will drive you to success in 2023 with steadily rising inflation? Helping customers save money instead of using credit, moving from whimsy to function, and getting your brand ready for the stakeholder economy. Learn more about these ideas on the show notes page. https://justinkbrady.com/mike-berland-penta-group
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