You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would!
Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year:
Did you stay top-of-mind with leads, past clients, and colleagues every month? In what ways? What measurable impact have you recorded? If you weren't able to track any results, pause. This is literally the most important action step. Without it, you aren't marketing. You're just guessing. Pro tip: Monthly mass emails (newsletters) are statistically the most effective, low-cost way to stay top-of-mind. No algorithm, and no daily content to create. brilliant, beautiful, and simple. Did you land at least three new referral sources (individuals, businesses, or organizations)? This often happens via in-person socializing or job site connections. If you have made new connections, ask one of them to do an Audience Swap with you in the new year. Did you upload new photos of your work to your website at least once last year? This means you should be taking your own photos or getting it done. Photos should be a priority. Did you post updates on your Google Business listing (GBL) at least every quarter? This is assuming your GBL is already set up and completely filled out. Did you set up Google Analytics and connect it to your website? This is the best way to know whether your website traffic has increased and why. Saying "I FEEL like I'm not getting enough traffic," is always the wrong answer. Analytics are concrete evidence. Feelings should not dictate your marketing decisions.If you answered "no" to any of these, you have your marketing plan for 2025.
Resources:
Stay top-of-mind with high-end clients in the way they prefer - direct email correspondence that feels brilliantly personal. We create luxury email marketing campaigns for interior design, home staging, organizing, and window treatment businesses. View our plans now: www.socialitevault.com
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