It isn't often that I'm confronted with marketing advice that is just SO wrong that it's hilarious. And I am immediately sobered by the fact that I have seen my own clients' businesses harmed by following such advice.
"I was paying this coach thousands of dollars, so I thought she knew what she was talking about," is a statement my returning clients have made a little too often.
Let me be clear, business coaches are not marketing professionals. And marketing pros are NOT business coaches. I've been asked to provide coaching numerous times. I will always continue to say no.
Why? Because merely running one or two successful businesses doesn't qualify me - or anyone else - to be a coach. And being a business or branding coach doesn't mean they know anything about marketing.
This topic is pretty personal to me. I've read too many sad emails from my clients who were given advice that resulted in one of their worst, least profitable years in business.
Harmful advice such as...
"Stop blogging and email marketing. That is just for newbies." (No one is above marketing or consistent client communication.)
"You need to sound more elevated." (No, you just need to align with your ICA better, be personable, and talk to them consistently. See the first point.)
"Rebranding would solve your revenue problems." (This is a bandaid approach that costs YOU time and money without addressing the actual financial problem.)
Resources You'll Love
👉 Why I'm deleting my business social media: https://www.katethesocialite.com/just-kate
👉 Get a marketing plan for your home industry business: https://www.katethesocialite.com/marketing-calendar
👉 Get a complimentary 1:1 marketing audit LIVE with Kate: https://calendly.com/socialite/socialite-vault-inquiry
Timestamps:
(0:00) Introduction: Laughable Marketing Tips and Their Impact
(4:01) Marketing Tips That Will Keep You Pointed in the Wrong Direction
(18:20) Marketing Mindset and Positioning
(23:15) 4 Principles of Building Brand Trust
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!