If you were hoping for an episode that tells you exactly how much you should be charging for your design, staging, or organizing services... This isn't it. It's next level. Once you've worked out your pricing with your business advisor, bookkeeper, or someone else who understands your business financials as well - if not better - than you do, the next step is to select a pricing strategy, not merely set a price and call it a day.
However, did you know that juxtaposing multiple pricing packages can make one package look better than the other - but it's often causing you to sell something you don't want more of?
For example, did you know that charging a flat rate versus an hourly rate has a certain stigma attached to it? And did you know that you can influence whether people will feel delight at your proposal or utter sticker shock and betrayal just by the pricing strategy you choose?
The right pricing strategy removes the pressure to offer a "better deal" than your competitors because you are instead able to position yourself as the BETTER FIT for your ideal clients - a total boss move.
Let's dive into it.
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Resources You'll Love
- Why I deleted my business social media: https://www.katethesocialite.com/just-kate
- Get a marketing plan for your home industry business: https://www.katethesocialite.com/marketing-calendar
- Get a complimentary 1:1 marketing audit LIVE with Kate: https://calendly.com/socialite/socialite-vault-inquiry
Timestamps:
(0:00) Pricing Strategy Introduction and Overview
(2:26) Defining Pricing Strategy
(4:28) Bad Pricing Strategies
(13:09) Good Pricing Strategies
(22:19) Pricing Strategies for Service-Based Businesses
(25:51) Delivering Proposals Effectively
(28:14) Final Thoughts on Pricing Strategies
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