You open Instagram and start scrolling, realizing with more than a little guilt that you haven't posted anything for your own business in AGES.
"No wonder I don't have more clients," you think glumly to yourself. "I just really don't enjoy creating posts or reels."
Is this you? Keep reading.
Many of my new clients experience some or all of these fears:
- They admit with heavy guilt that they don't do much to market their business - some social media at best.
- They think that if they just started posting better, more frequent content, they'd get more of the right clients.
- They know at least one person in their industry who gets clients from social media and they feel like a failure because they can't do the same.
- They have run or are planning to run social media ads when they are already working with a tight marketing budget.
- They think having a presence on social media is necessary for clients to take them seriously.
- They admit that none of their social media efforts have earned ROI in the past, but they feel obligated to keep trying.
What a hard place to be in, somewhere between dread and obligation. I often find that every single one of these marketing fears can be alleviated by looking at statistics rather than focusing on your own emotions or on what your colleagues are supposedly doing successfully.
Today, we're diving into the numbers to determine whether social media has changed enough that it actually constitutes a good place for you, as a home pro, to market your business. When I dove into the research studies and stats to prep for this episode, I was both shocked and validated.
You will be, too.
Listen to The Kate Show wherever you get your podcasts or watch it on YouTube and Spotify.
Timestamps:
(0:00) Introduction: Social Media's Impact on Business Owners
(4:11) Social Media Statistics and Trends From Social Media Examiner
(8:55) Effectiveness of User-Generated Content
(9:42) Word of Mouth Marketing vs. Social Media
(15:10) The Importance and Effectiveness of User-Generated Content in SEO vs Influencer Content
(17:30) Marketing in the High-End Home Industry: Email Marketing vs Social Media
(18:16) Final Thoughts on Social Media Marketing for the Home Industry
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