Without fail, the start of a new year makes many business owners (especially in the home industry) feel like they need to start over with their business management or marketing in some way.
As a marketer with over a decade of experience in marketing design, staging, etc., businesses...I call bull crap.
The most successful home industry businesses are those that have simple marketing strategies and focus only a few key areas...and are consistent with that SAME PLAN year over year.
Should you assess last year's marketing efforts? Absolutely, but sometimes even a year isn't long enough to properly test or assess a marketing strategy.
For example, all the blog posts you published last year could gain even more traction NEXT YEAR. All the email marketing you did last year has been priming the amazing lead who is about to contact you with her new project....6 months from now.
Marketing in the home industry is a long game because the projects tend to be bigger, take longer, and require significant investment. If you go into marketing with this perspective, rather than expecting fast results with minimal effort, your business is going to stick around.
Today on The Kate Show, I'm sharing the key ways that established and profitable businesses in the home industry market themselves. Get your notes app ready - this is going to cut through the noise and give you a solid action plan for 2025.
Stream the Kate Show anywhere you get your podcasts or watch it on YouTube and Spotify.
Timestamps:
(0:00) Introduction: How Established Home Industry Business Market Themselves
(6:46) The Role of Email Marketing: Client Relationships & Generating Leads
(8:47) Delegating Marketing Responsibilities
(9:17) Setting Routines and Deadlines for Marketing Tasks
(10:35) Focusing on the Right Marketing Channels
(12:04) Effective Referral Strategies
(16:32) Leveraging Past Clients
(21:43) Limiting Service Offerings
(23:18) Using Websites to Connect With the Ideal Client and Highlight the Business’s Unique Value
(25:32) Building Offline Relationships With Other Trade Professionals and Industry Leaders
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