The Knowledge Catalyst

The Knowledge Catalyst

Welcome to The Knowledge Catalyst! In this podcast, we help small business owners accelerate their growth by using knowledge as a strategic asset. Our show is focused on discovering hidden knowledge insights small business owners and entrepreneurs can use to build stronger customer relationships, create better products, and increase profitability.

Episodes

Customer Personas: How To Attract New Customers To Your Business | Ep. 11

February 13, 2023 • 13 mins
Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of the needs, pain points, and interests of your target audience. After gathering this data, you can utilize it to establish marketing strategies that are specifically aimed at your ideal client, enhance customer support, and provide goods a...
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Cashflow Management: 5 Tips and Strategies for Improving Business Success | Ep. 10

January 21, 2023 • 7 mins
As a small business owner, do you struggle with the financial side of the business? Managing your financials can be a challenge for a number of reasons. For example, are you using an accounting system, do customers pay you slowly, or does your record keeping need improvement. Cash flow and financial management is the lifeblood of any business. If some of these issues sound familiar, stay tuned, your business transformation begins n...
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Course Overview: Branding Your Business For Success | Ep. 9

April 10, 2022 • 3 mins
As a small business owner, you might be wondering: What is Branding, and why is it so important? A strong brand identity is one of the most crucial components of any organization, whether large or small, retail or B2B. In increasingly competitive marketplaces, having a solid brand strategy gives you a significant competitive advantage over your direct competitors. But, technically, what branding your business mean? What impact does...
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Attract New Customers: How To Market Your Business on a Small Budget | Ep. 8

March 23, 2022 • 12 mins
A common challenge for most small businesses is how to attract new customers. Our guest today is Jason Wardrop, who is going to give us some ideas on how to market your business on a small budget.

If this show provided any value or knowledge insights, please consider buying us a cup of coffee. It would be appreciated and will help us to keep producing content to help you grow your business.

Topics Discussed

•How do you advertise your ...
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Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7

March 11, 2022 • 12 mins
Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and notice your cart abandonment rate is high. Or perhaps, you have a retail store with substantial foot traffic, but the end of day sales are lower than expected. Another scenario could be that you have a high engagement rate on your marketing campaigns, but your conver...
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Customer Experience: Tips on How To Delight Your Customers To Improve Branding | Ep. 6

August 18, 2021 • 13 mins
Have you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a customer feedback question to determine how loyal a customer is to their brand. Research by a financial services company found that 86% of their loyal customers are willing to pay more for a positive experience. Alternatively, another stud...
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Press Releases: How To Increase Brand Awareness For Your Business | Ep. 5

August 5, 2021 • 9 mins
Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you can use an "old school" marketing tool that is very effective but rarely used by most business owners and entrepreneurs. Press releases are an excellent way to promote your brand and increase t...
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How To Use Pop-Up Stores To Create Your Competitive Advantage | Ep. 4

July 22, 2021 • 13 mins
I recently attended a local Pop-Up Shop event. In case you are not familiar with the term, a pop-up shop, sometimes referred to as flash retailing, is a trend where an entrepreneur randomly opens a sales space for a short amount of time, usually one day. The idea behind this tactic is to generate interest in your products, make sales, and engage customers with your brand. The ability to market effectively is a pain point for many s...
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How To Use Facebook Ads To Build An Email List For Lead Generation | Ep.3

October 28, 2020 • 13 mins
In this episode, we discuss how to build and email list using Facebook as a traffic source as part of a lead generation strategy. We also introduce the concepts of Customer Personas, A/B Testing, and Capture Pages.
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Lead Generation Strategies for Local Businesses | Ep. 2

October 14, 2020 • 11 mins
Episode Summary

In this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategies we present are targeted to your local market and are easy, affordable, and effective.

Sixty percent of marketers state that lead generation is a key pain point for their company. Determinin...
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The Marketing Audit

August 16, 2014 • 51 secs
Auditing the marketing function within your organization is the hidden
link between long-term customer engagement and sustainable revenue
growth. In this book, we provide a questionnaire consisting of 50
questions that will allow you to align your marketing activities with
the dynamic needs of your customers. Buy the eBook here.

Paperback, eBook, and Audiobook and be purchased here: https://smarturl.it/tkcp
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The Impact of the Internet on Retail Marketing Strategies

August 15, 2014 • 3 mins
The communication channels to the consumer have expanded in number as
well as complexity with the global expansion of the Internet and related
information technology based products and services.
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