August 5, 2021 • 9 mins
Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you can use an "old school" marketing tool that is very effective but rarely used by most business owners and entrepreneurs. Press releases are an excellent way to promote your brand and increase the awareness of your products and services. In this episode, we discuss how press releases can boost brand awareness and build trust for companies that want to expand their market visibility in a cost-effective manner.
Episode Topics & Takeaways
•What is brand awareness
•Brand equity
•Word-of-Mouth promotion
•Rules for creating press releases
•Determining your target market
•Press release distribution services
•Press release syndication on social media
Resources
•Free eBook: Press Release Ideas | https://bit.ly/50Prid
•Press Release Toolkit (Lists, Templates, Checklists) | https://bit.ly/press-release-toolkit
•How to Format a Press Release in AP Style | https://www.newswire.com/blog/how-to-format-a-press-release-in-ap-style
Contact, Join, and Follow Us
•Please send your questions or comments to host@theknowledgecatalyst.com
•Twitter: SCH360
•Facebook | https://facebook.com/schconyc
•YouTube | https://www.youtube.com/channel/UCn79aQH09frGwNqeac3PV7w
•Show notes, contact us | shownotes@theknowledgecatalyst.com | Include episode number
Knowledge Insights - Academic Research
Want to uncover more knowledge insights and expand your learning? Here are a few research articles/case studies that connect theory with practice in the marketplace. Note: These articles are highly technical (i.e., the research method, data collection, and data analysis sections). To receive the most benefit, focus on the introduction and the conclusions/findings.
• Brand advertising as creative publicity. https://bit.ly/37qPFpR
• Understanding the concept of publicity in public relations: A synoptic review. https://bit.ly/3isASRX
• The impact of brand awareness on companies marketing strategies. https://bit.ly/3s2i3rT
• Building a strong services brand: Lessons from Mayo Clinic. https://bit.ly/3AlFbog
Episode Topics & Takeaways
•What is brand awareness
•Brand equity
•Word-of-Mouth promotion
•Rules for creating press releases
•Determining your target market
•Press release distribution services
•Press release syndication on social media
Resources
•Free eBook: Press Release Ideas | https://bit.ly/50Prid
•Press Release Toolkit (Lists, Templates, Checklists) | https://bit.ly/press-release-toolkit
•How to Format a Press Release in AP Style | https://www.newswire.com/blog/how-to-format-a-press-release-in-ap-style
Contact, Join, and Follow Us
•Please send your questions or comments to host@theknowledgecatalyst.com
•Twitter: SCH360
•Facebook | https://facebook.com/schconyc
•YouTube | https://www.youtube.com/channel/UCn79aQH09frGwNqeac3PV7w
•Show notes, contact us | shownotes@theknowledgecatalyst.com | Include episode number
Knowledge Insights - Academic Research
Want to uncover more knowledge insights and expand your learning? Here are a few research articles/case studies that connect theory with practice in the marketplace. Note: These articles are highly technical (i.e., the research method, data collection, and data analysis sections). To receive the most benefit, focus on the introduction and the conclusions/findings.
• Brand advertising as creative publicity. https://bit.ly/37qPFpR
• Understanding the concept of publicity in public relations: A synoptic review. https://bit.ly/3isASRX
• The impact of brand awareness on companies marketing strategies. https://bit.ly/3s2i3rT
• Building a strong services brand: Lessons from Mayo Clinic. https://bit.ly/3AlFbog
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.