October 14, 2020 • 11 mins
Episode Summary
In this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategies we present are targeted to your local market and are easy, affordable, and effective.
Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool of prospects.
When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales.
Resources
Facebook Ads | https://www.facebook.com/business/ads
Google Ads | https://ads.google.com/home/
Trade Show Listings | https://www.absoluteexhibits.com/top-100-usa-shows/
Free eBook | Internet Marketing KPIs (Metrics)
Course | Lead Generation Essentials
Contact, Join, and Follow Us
Leave us a voicemail with your comments or questions | Here
Twitter | TMA360
Facebook | @schconyc
The Knowledge Catalyst Podcast | https://sch.podbean.com
Interested in Being a Guest on The Knowledge Catalyst?
Send us your bio and information about your company to | host@theknowledgecatalyst.com
In this episode we discuss high-impact approaches to grow your local business. Effective local lead generation strategies can help you acquire more customers. However, many digital marketing strategies are unfocused. The strategies we present are targeted to your local market and are easy, affordable, and effective.
Sixty percent of marketers state that lead generation is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your white paper, and it’s important that your sales reps don’t waste their time cold calling unqualified leads when there are ways to narrow down the pool of prospects.
When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The higher quality leads you direct your sales team to, the more of those leads will result in sales.
Resources
Facebook Ads | https://www.facebook.com/business/ads
Google Ads | https://ads.google.com/home/
Trade Show Listings | https://www.absoluteexhibits.com/top-100-usa-shows/
Free eBook | Internet Marketing KPIs (Metrics)
Course | Lead Generation Essentials
Contact, Join, and Follow Us
Leave us a voicemail with your comments or questions | Here
Twitter | TMA360
Facebook | @schconyc
The Knowledge Catalyst Podcast | https://sch.podbean.com
Interested in Being a Guest on The Knowledge Catalyst?
Send us your bio and information about your company to | host@theknowledgecatalyst.com
Mark as Played
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com