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Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
Episodes
January 21, 2025 • 138 mins
Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thinking, customer focus, and disciplined growth can transform challenges into opportuni...
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January 7, 2025 • 132 mins
Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the difference between acquiring and keeping money, the rich versus broke mindset and how it ch...
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December 24, 2024 • 97 mins
The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nutrition, and how to beat death.
This conversation features segments from finance ex...
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December 10, 2024 • 106 mins
In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use ce...
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November 26, 2024 • 102 mins
Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive into the art of learning from experience, knowing when to listen, and the cost of stu...
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November 12, 2024 • 70 mins
Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the surprising link between writing skills and executive performance to the 10-minute test that unveils a leader's true potential. Packed with battle-tested wisdom, Karr shares the deceptively simple principles that separate great business leaders from the merely good.
Adam ...
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October 29, 2024 • 132 mins
From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating.
Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey shares raw insights from the frontlines: how he turned hostile customers into eva...
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October 15, 2024 • 99 mins
Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution.
As a spe...
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October 1, 2024 • 88 mins
From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate seemingly unrelated industries—from frozen foods t...
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September 17, 2024 • 66 mins
When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles.
Wade shares her groundbreaking 'color code of conduct' system (now adopted globally) and her radical approach to open-book ma...
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September 3, 2024 • 118 mins
Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to viral TED talks, Dicks reveals the psychological triggers that turn everyday moments...
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August 20, 2024 • 75 mins
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage.
Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's ab...
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August 6, 2024 • 60 mins
From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones.
Learn the strategic principles of modern company building, including the counterintuitive culture choices, talent algorithms,...
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July 23, 2024 • 78 mins
Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.
Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to preven...
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July 9, 2024 • 48 mins
Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions.
Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical ...
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June 25, 2024 • 72 mins
What ancient wisdom and modern science reveal about raising exceptional children. Through years of anthropological research and scientific inquiry, NPR correspondent Michaeleen Doucleff uncovers the counterintuitive principles that shape human development across cultures.
This isn't about quick fixes or parenting hacks—it's a deep examination of how successful cultures have developed emotionally intelligent, capable humans for gen...
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June 11, 2024 • 136 mins
Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.
This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent op...
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May 28, 2024 • 99 mins
The skills it takes to get rich are drastically different from the skills it takes to stay rich.
Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.In this conversation, Shane and Housel discuss various aspects of risk-taking, w...
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May 21, 2024 • 80 mins
Investigative journalist Abigail Shrier reveals an uncomfortable truth: our culture's overwhelming embrace of therapy might be harming the next generation. In this thought-provoking conversation, she challenges conventional wisdom about mental health, drawing from extensive research and disturbing patterns among lifelong therapy patients.
Learn when therapy helps, when it hurts, and how successful parents navigate emotional resi...
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April 30, 2024 • 83 mins
What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game.
Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative ...
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