November 10, 2025 • 21 mins
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In this episode I’m back with Shannon Jean to dive deep into the world of live selling and how creators are making serious money on apps like Whatnot, Poshmark Live, and eBay Live. Shannon breaks down how liquidation deals on sites like Hanes’ auction platform let you buy truckloads of brand-new apparel for pennies per item and resell them live without taking a single photo. We also talk about tools like Whatnot Spy that let you track and reverse engineer other sellers’ auctions, plus a wild vending-machine idea that turns Amazon returns into “mystery box” machines.
You can find Shannon on X: @ShannonJean (https://x.com/ShannonJean)
Check out Shannon’s Free Auction Starter Guide and see every auction we mentioned at https://shannonjean.com/auctions
And learn more at: https://shannonjean.com/
Enjoy!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
5 pallets of toddler T-shirts, 4300 units.
They're selling for $0.05 each, $200.
That changes everything. No one's paying attention to it
yet. This stuff sells for nothing and
there's multiple brands out there that are selling this
product for pennies. Literally these deals are up
there all the. Time.
This was on the side of the roadin Germany.
It's basically a big vending machine with.
(00:21):
Lost packages. That is amazing.
I want some of those. People would buy that.
Oh, all day long. History boxes really sell, and
you're selling an opportunity. You can track the entire stream
of any auction. You get all the analytics, you
even know who they're selling to.
You get everything. It's just a game changer, dude.
It's amazing. What is this app cost?
It's free. How do you start from scratch on
(00:46):
it? All right, if you've never heard
of Whatnot, you might be living under a rock.
It is the live selling app that just raised a round of funding
at a $12 billion valuation. Live selling is here to stay.
It's not going anywhere. And of course, Shannon Jean
knows all about it. So we talked about how to go
from zero to live selling pro onwhat?
Not incomparable apps. We also talked about bin stores
(01:08):
buying Amazon returns. Costco returns pennies per item,
putting them in vending machines.
Oh man, headache worthy stuff. You're going to absolutely love
this episode. Please share with a friend.
I want to talk about lower dollar items.
This is, we're looking at the Hanes liquidation site.
And Hanes makes all kinds of, you know, everybody knows
(01:30):
probably underwear to sweatshirts to T-shirts to
activewear, all kinds of stuff. And they have this massive
liquidation site. There's like right now you have
a truckload of men's, women's hoodies, sweatshirts, joggers,
they say, which is a lie, that their MSRP is $442,000.
And you know, I would say cut itin half.
(01:51):
So, you know, maybe it's, it's 220 grand, which I think that's
still too much. So let's cut it in half again
and say it's, you know, 100 grand right now.
It's the bid is $5000, so 1%, those $0.39 per unit.
OK, wow. Because instead of competing
with like, we don't really want to price this against target.
We want to be closer like TJ Maxx, right?
Yeah, yeah. Well, you know, eBay and whatnot
(02:14):
and you know, well, all those kinds of places, typically I
would steer people away from this because it's like this deal
here, it's 13,000 pieces, right?It's massive project.
It's it's 24 pallets or so of this.
And I've done this before. I did it with NFL license gear
and very profitable, but a ton of work to sort ship all that
(02:35):
kind of stuff. What I think changes the game
now is the growth in live selling where you don't have to
take pictures. No one.
There's 2 tracks here. You should be wholesaling this
stuff to other sellers as well. If you buy this product and
it'll sell for like under a dollar, OK, it'll it'll be less
than a dollar per item I'm sure.And I've watched this each week.
(02:56):
So you should be finding other retailers that you could sell it
to for $2.00 an item people thatwant to buy it with.
Screen printers. Screen printers all want to do
this or other people that say, wow, I can't take a truckload,
but I could buy a pallet, you know and so you could you could
you could sell a couple of pallets of this stuff and get
your your original investment back, but live selling and maybe
you're supplying the live sellers if you don't want to be
(03:18):
on whatnot or TikTok shop or Poshmark live or eBay live.
It eliminates the prep. It eliminates having to set this
thing out. Take a picture, take 12
pictures, create a listing, do. All that it takes.
So much time. Yeah, I've never thought of that
like the the time you would normally spend to take pictures
and list it on eBay. It's just time you're starting
(03:39):
live selling it. You're in front of the camera
going I've got 12 I'm I'm selling boxes of 10.
Here's the here's the hoodie there.
You know we're going to start the bid at 8 bucks and they just
go from right there and you watch it If you go you it's
another again. Don't watch Netflix, watch
auctions, go download the Whatnot app and start watching
people every night and start watching people sell a pair of
(04:00):
shoes every 25 seconds, every 30seconds over and.
Start the numbers they're. Boom, boom OK, got these shoes
customer turn here's here's whatthe shoe looks are holding it up
and then it's like boom, sold OKgreat, we'll go to the next one.
And then the next day somebody comes in and there's all this
product, they put it in a, you know, a plastic bag and out the
door it goes. That changes everything from
(04:23):
this, especially this kind of product.
And no one's paying attention toit yet.
It's very, because this stuff sells for nothing and there's
multiple brands out there, not just Hanes.
This is just the example I'm using here that are selling this
product for pennies, pennies on the dot, literally, you know,
like here's 5 pallets of toddlerT-shirts, 3300 units.
(04:44):
They're selling for $0.05 each. That's an opening bid.
There's only one bid, $200. It's gonna sell for not much
more than that. So that live selling and the way
you start to learn about live selling, let me see what else
today. Yeah, this is another one that
we'll keep talking about live selling once you get registered
on the Hanes auction liquidationsite.
And if you want the link, just go to shannonjean.com/auctions
(05:07):
and I'll get you the link. These are men.
These are scrubs, brand new scrubs.
I didn't even know any Hanes mate scrubs, but when I logged
in today, they're like, hey Shannon, do you want to buy
scrubs? Of course I do.
So you can just make an offer. There's all these loads, 300
pieces, men's three pocket vena,over, over and over.
You get the sizes, you get the whole thing, you get, I don't
think that's a UPC, but it's their model number or something
(05:28):
like that. How many?
All these loads, 303 hundred. They say they're retail, it's 30
bucks, maybe they're worth $8. So you can come in here and just
say, OK, I'm gonna pay 2% and I'll buy 300 and.
And 2%'s like an acceptable offer, like that's in the
ballpark for what people accept.That kind of stuff.
Yeah, 2%, three, four, especially for apparel, it's so
(05:51):
90. In any other industry, it's
like, hey, how much would you offer?
98% less than what you're asking.
Deal. I'll take it.
Sold. Yeah, but they just want that
stuff out of their warehouse, dude, They've got somebody's
calling them going. Hey, look, there's 10 truckloads
more coming in. You, you what?
Where's it it's? Gotta go.
It's. Gotta go.
The holding costs are so expensive.
(06:12):
This is why FBA, Amazon FBA, they're like, hey, Janet, we're
shipping your stuff back becauseit's not selling.
You're gonna pay us and we're getting rid of it because it's
in their warehouse. So you can submit these offers.
These deals are up there all thetime.
You can do this for Home Depot. You can do it's it's amazing.
It's amazing. But what I'm really excited
about is for live selling we're talking about is is this is a
(06:34):
new Chrome extension. It's called the what not spy.
It's made by a company called Resellbot.
And I know the the developer that Resellbot app is amazing.
I used it when I sold 7000 handbags upon Poshmark to keep
all my whole closet, my store running.
But you can track all the entirestream of any auction it pulls
(06:54):
out, you get their sales tracking, you get these updates,
you get the total sales revenue,what they're giving away.
You can monitor multiple streamsand you get all the analytics.
So you can just do this backward.
So you can go, well, this guy's selling shoes.
Well, I'm going to go, well, this guy's selling Haynes
sweatshirts. Is Shannon really full of it or
is that real? You go find somebody, you search
(07:16):
for Haynes, go to Whatnot, launch this app, the is it a,
what's it called? Whatnot Spy?
Launch this app, pull all this data, you find out you even know
who they're selling to, you get the buyers.
You get everything in a spreadsheet that you can
download this thing super game. It's just a game changer dude.
It's amazing. What is this app cost?
(07:36):
It's free. It's free.
He sells a product called Resellbot, which I highly
recommend and if you're gonna get into it, but right now this
is just a free extension. Walk me through an example of
how you could like really reverse engineer someone else,
or how you could monetize with atool like this.
Yeah. So what I would do, like I'm
intrigued with this Hanes product, but I don't have the
data yet to say is it worth buying 9000 pieces or whatever
(07:59):
because it's such a massive load.
Now I know from a wholesale level I could sell pallets, but
that's not let's just say we're going to just do live.
So I would go to Whatnot, I would search for Hanes because I
know other people are doing thison whatever level I would, I
would bookmark those sellers andthen get, I would turn on
notifications, get alerts when they're starting to sell, I'd go
up, I'd launch the Whatnot spy and I'd start scraping data and
(08:23):
I'd let their show. Maybe their show is an hour long
and I wouldn't at the end of that show, I'd have all this
data. Is it really selling for 8 bucks
like Shannon says? No, maybe it's selling for 5
bucks, but I I've seen it, it's,it's going to sell for more, but
you'll have the data then sort it.
OK, What's the average sale price of this brand new Haines
T-shirts or toddler shirts, whatever SEC category you're
(08:44):
going to be in and it'll tell ittells you the decision it it
will tell you what to bid. So it'll say, all right, this
this guy sold in an hour. He sold 200 pieces and the
average price was $6.80. Well, then you go back to your
where we at? No, that was that.
You go back here and say, oh, sold for $6.80 on average, I'm
(09:05):
going to pay if this is $0.40, there's going to be freight.
How much with the freight? OK, I'm into this for, you know,
dollar 83. The freight's gonna be the most
expensive part of all these deals.
I'm gonna do for buck 83. What are the what are the fees?
Handling fees. OK, I'm gonna do them for $3.
You're gonna make 5 bucks apiecenet.
So what do you do as a as a brand new Whatnot seller?
(09:26):
Because I think a lot of Whatnotis having like followers, people
that are notified when you have a live event.
How do you start from scratch onwhat?
Yeah. Yeah, you don't go buy a
truckload of Haynes. Just start from scratch.
You, you sell stuff you already own.
You, you start holding shows, you do giveaways, but the, the
best thing you can do is start surrounding yourself with other
people selling on whatnot, finding, you know, we have
(09:47):
people in our mastermind that are doing whatnot sales and we
do workshops and it's like, hey,here's how you do it.
Here's what you learn. You have to build an audience,
You have to build a reputation. It's just like similar to eBay.
If you open it up an eBay account, they're going to limit
you, right? Because they don't know you.
So you want to start small. You want to sell stuff.
You don't want to go buy things.Just go register for those
accounts today. Start a little bit, start
(10:09):
buying, start getting some things.
You should definitely buy 10 items and and leave good
feedback and they'll get view feedback so you can start
building up a score and slowly building your credibility.
You have to start today. You can't buy and then wait
right. So that's that's what you have
to do I've. Heard that Whatnot is trying to
make a name for itself by being a lot more seller friendly as
(10:31):
opposed to eBay hate sellers. Basically, is that what you've
experienced? My experience with eBay is they
don't hate sellers anymore. They used to, but now they're
they're very seller friendly andthere's ways that you need to
connect with like if, if you're selling on eBay and let's say
you're selling in the apparel category or the luxury goods
category. Find the manager.
You have to find the manager, the category manager and connect
(10:52):
with them. Otherwise you're nobody but you.
Connect with them on LinkedIn and don't ask them anything.
Just say hey, I'm here, I'm selling, I'm great.
Just want you to give you heads up.
If there's anything ever I coulddo for you, you'd like people to
speak at a conference or share their experience, I'd love to
help. That's how you start to level
up. If you don't do that eBay, are
they going to side with you? In many cases they are.
They are very yeah, they're verybuyer centric from dispute
(11:15):
right, just like Amazon, cuz they yeah, they're gonna tell
you there's. A lot more buyers than sellers,
period. They're gonna tell you, Shannon,
you may be right, but it doesn'tmatter.
You're gonna. There's a level of the business
that you do that you have to eat.
It's just inevitable. If you've never been in business
for you're not going to win every time.
It's not going to happen and you're going to give up and
(11:38):
you're going to let your ego, you're going to get your ego out
of it. And you're just going to have to
understand that this is a business decision.
And two out of 100 sales I make are not going to go well.
And I may just have to give themthe money back and not even take
get the product back. And that's going to impact your
profit. But you don't have time to fight
those battles every day. I see it where people get so
wrapped up and they get so angryand they fight, but you just
(11:59):
have to let it go. Just take a deep breath.
That person doesn't know you. You're an unknown.
They don't know that it's Chris or Shannon selling stuff.
They think you're some huge company that's not going to, you
know, they're not going to miss it.
You just let it go and keep moving on and go sell 98 more
items. Yeah.
Do you what? Was I going to say, do you do
anything with like sports cards,Pokémon cards on whatnot, like
(12:19):
live breaks or anything like that?
I don't, but I know there are people, we know people that are
doing that now, which I think isa great opportunity.
Yep. Yeah, all that stuff.
So. What not seems to be more seller
friendly. I think so it's, it's similar to
what Poshmark is very seller friendly too.
No returns. What not no returns.
That's a big deal. Now, just because they say that
(12:39):
doesn't mean you're not going toget returns.
Because if they, if people complain enough, you're going to
solve a problem. Just go yeah, go ahead, send it
back. You know, it's not worth it.
It's just. The culture.
It's the culture. They're trying to grow quick.
They're trying to make a name for themselves.
You're on the ground floor with what not.
It's similar, like Macari was similar, but they've really
scaled back. They had a hard time, but
whatnot is where you need to be right now.
(13:00):
I also think you should learn tosell live on Poshmark.
They do lots of different things, you don't even have to
sell it. They have ways to piggyback your
live items with other sellers now, which I think is really
cool. But you're and I'm not saying
that you need to get up and sellit.
You may need to hire somebody tobe, to be your streamer, to be
in front someone has a certain look you've got, right?
(13:20):
Yeah. Or your wife or your kid or
whoever. You know, you can be the brains
behind the operation, but you need to have somebody that is
good at talking and jumping around and being on camera,
maybe some music in the background because you're trying
to get these people excited. You you're trying to do the
opposite. You want them to buy with
emotion, which is a huge mistake.
You want to F buy with emotion. Copyright Shannon Jean.
(13:43):
That's right. And so you flip the whole thing,
you invert. And so with that live selling,
you're getting going. It's like an it's an auction and
people get crazy at auctions andthey don't want to let it go.
And I want that thing and it's only one more dollar and that's
perfect. Over and over and over.
I want to go back and look at that.
OK, so the, the, the exercise auctions sold for 535 bucks.
(14:03):
It was totally wrong, but still it's amazing.
Is it is it true that Amazon's starting to get into live
selling? Have you heard about that?
I haven't, but I wouldn't. They have to, right?
Yeah, I heard that they're they're going to be working
directly with big brands like Nike, like basically using
individuals to sell big brands like Nike Live.
I love it. That could change the game.
(14:24):
That could totally change the game.
Amazon's offering their their customer returns directly on
their website. Now you can buy, you can go buy
a pallet of of stuff. They don't even know what it is.
They just give you a rough, it'll be in this category and
you can buy it and then they have like, yeah, some long term
window to deliver it to you. Pretty can I show you a video
that we just I just posted on myInstagram like an hour ago.
(14:45):
Yes. I want, I want to get your real
time thoughts on this. So we just posted this like an
hour ago. I just want to get your, I know
you haven't seen this yet because we've been talking since
it was posted. I want to get your real time
take on this business idea. OK, all right, here we go.
Of this is in Germany, but it needs to be everywhere.
This was on the side of the roadin Germany is basically a big
(15:05):
vending machine with lost packages.
You can buy packets full of returned items and lost
packages. You can buy these vending
machines from Facebook Marketplace or any number of
other places that sell them for other uses.
Why not put those two things together?
You're not selling products, you're selling mystery
intrigues. It's no different than people
breaking packs of Pokémon or baseball cards.
Full business plan here. In today's.
That is amazing. I want some of those.
(15:28):
That is, yeah, that is why people would buy that.
Oh, all day long because you're selling the mystery, this
mystery boxes really sell and you're selling an opportunity
and it's almost like a portable bin store, right.
The bin stores are, you know, $7.00 an item, $6 the next day,
5, whatever. And they sell that thing.
You sit down. You don't have to staff it.
(15:48):
You, you just bring it, fill it up.
Who's that kid on X Ethan Cohen that's got the the the bar
vending machines? Yeah, Yeah, he'd be perfect.
Dude, those things would be amazing.
You split the revenue with some places that you sell it, you put
them in specific areas, maybe like laundromats or some kind of
place and you could have different ones.
You could have, it's a $10 one, this is $30.
(16:10):
These are all the way up. And you have a golden one, like
100 bucks, maybe 100 bucks is your Pi Don't know.
I love the. Idea you could get an iPhone.
In there you could get a pack ofhair ties.
Yeah, you just don't know. You don't know.
You don't know, but you can't either.
Way they're enjoying it, they'reenjoying the yeah.
And you have to, I would think, I don't know if you could just
stuff it and then, well, it looked in there.
(16:30):
They were just stuffing them. They didn't know what it was in.
They didn't know what was in it.Yeah, I think you could actually
adjust that. And no, you would not.
The seller would know what's in there.
So it would because you don't want somebody spending 40 bucks
and getting a pack of hair ties.You want some, you know, you
want to make it like I did OK, Idid OK, but.
(16:51):
How much how much do the like ifyou were to buy a pallet of
Amazon returns that are in like the Poly mailers what what's
like the per unit cost you mightpay for that a buck 3 bucks 5.
Less. Oh, less.
Really. Less.
Yeah, like it depends on the IT,it depends on their category
they have like they call smalls.I was going to say that, yeah,
they if it's electronics, it might be 30.
Bucks, yes, but the smalls are yeah, no.
(17:15):
Manifest, these bin guys, they don't look at manifest.
They just like per item cost andit's it's pennies because they
they have to handle it right. And then there there's and all
their costs are shooted. That's how they can sell it for,
you know, $6 on day 154321 all the way out the door.
So it's less than a dollar. See, I would just put like like
on the glass, on the plexiglass over the item.
(17:35):
I would put like electronics, clothing, shoes, just so they
knew the category and then therewas a price attached to each
category. Yeah.
And then I would even have like upsell options because if they
if they buy one. Yeah, buy 3 for.
Right, because if they buy one and it's they're not like
thrilled about it, they're not going to buy another one.
Yes, but if like if before they pay, it's like listen, it's one
(17:55):
for 10 yeah or three for 20 yes.You know they're probably going
to buy 3 of. Course and.
Everybody will buy. Not just that, not just that,
but then they have a higher likelihood of one of those three
being a banger and they come back and buy.
Three more and they'll forget the other ones that weren't a
banger. Yes.
Because that's human nature. Because they.
Everybody. Yeah.
Everybody wants person buying out the whole thing.
It could be honest, everyone wants to tell about share what
(18:17):
the good deal is. Everybody wants to and they will
fool themselves into thinking that too.
Well, I didn't pay, I didn't getthis, but I only paid.
This was a great deal though. I got this.
And they leave out that they spent $60.00 searching for that
one item. But but that's OK.
You're that's, that's part of the fun.
It's like on the, it's like being at the carnival, you know,
and buying the spending 20 bucksto win the big stuffed animals
(18:39):
at the that the carnival paid $4.00 for.
Yeah, that's so. I love it.
What I just showed. You can buy that directly from
Amazon.com now. Like a pallet full of returns.
Yeah, but. You can, yeah, you can buy, you
can buy the those to get your money down, you need to buy
contracts. And that contract would be like,
I'll take a truckload a week or whatever at this price point in
(19:01):
these categories. That's that's how you that's how
these guys really drive it down because they make a commitment
and then then they can say, OK, great.
We got Chris is going to take a truckload every week.
Shannon, we've got 500. Just imagine, you know,
e-commerce returns are 20 to 30%and going up.
Yeah. So just imagine.
And I will tell you Amazon is not the greatest for my type of
(19:25):
business. It's not the best seller because
they just take everything back and it's just like it's chaos.
But they're like the opposite ofCostco.
The quality of Costco is so muchhigher.
Yeah, but for that kind of business or a bin store
business, I think it's amazing. If I own bin stores, I would own
those machines because you see the line outside the bin store,
right? They start lining up because you
(19:45):
open up on Thursdays or whatever.
There's hundreds of people waiting because it's a treasure
hunt. But if you in your line, I would
have ten of those machines. Or go find a bin store and put
machines out there. Yep, and it's symbiotic right?
People will come just for the machines that end up walking
into the bin store and vice versa.
Yep. And you have make sure you have
(20:08):
cameras out there so you can show it when the guy picks up
the Xbox. Yes, Yeah.
And you're just like, boom, that's money, right?
And you have the TV showing it right about those those those
devices. Not just that, but it's probably
a good idea to plant your own Xbox in there.
To ensure, oh, absolutely, you, of course you seed it.
You have to seed it because you want that excitement because
(20:30):
that's going to drive people to it.
And you want your kids. And as you're driving down
through town, the kids to their parents.
Dad, can we just go buy the bin box machine, please?
Last time so and so I knew a friend of a friend.
My cousin's buddy won an Xbox and I want to win one.
So these people that own these bin stores, are they?
Are they mostly just buying fromAmazon?
Is that the strategy? Oh, they.
(20:50):
Target, Target they yeah, because on B stock you can buy
contracts as well because B stock has all these
relationships. So if you go to like you can buy
contracts from just about every vendor, Target, Home Depot.
So if you level up like you're buying pallets, pallets,
pallets, then you start buying individual trucks like we talked
about truck loads. The next level if you're really
(21:10):
doing massive volume is you can get contracts to say, yeah, I'll
take a truck a week or five trucks a week or whatever it is.
That's how you scale it because they're going to give you better
prices because you it's just repeatable for them and they
just factor it in And their biggest, their biggest problem
they have is there's 10 more truck, 100 more truck loads
coming in behind them. You are solving the problem.
Always great to get together. If you want to learn more Chan
(21:33):
and jean.com/auctions you can download.
I have a free auction starter guide there's and I'll give you
every link to every auction we started.
We talked about today I have a $5 mastermind.
We've got about 1800 people in there, so come hang out.
It's only 5 bucks. You can learn everything you
want to know about being a reseller and then you could turn
around and help other people that are changing their life
too. It's fun.
You have a great time. Beautiful.
(21:54):
Awesome, man. All right.
Thank you, Shannon. Yeah.
Thank you, Chris. Always fun.
5 pallets of toddler T-shirts, 4300 units.
They're selling for $0.05 each, $200.
That changes everything. No one's paying attention to it
yet. This stuff sells for nothing and
there's multiple brands out there that are selling this
product for pennies. Literally these deals are up
there all the. Time.
This was on the side of the roadin Germany.
It's basically a big vending machine with.
(00:21):
Lost packages. That is amazing.
I want some of those. People would buy that.
Oh, all day long. History boxes really sell, and
you're selling an opportunity. You can track the entire stream
of any auction. You get all the analytics, you
even know who they're selling to.
You get everything. It's just a game changer, dude.
It's amazing. What is this app cost?
It's free. How do you start from scratch on
(00:46):
it? All right, if you've never heard
of Whatnot, you might be living under a rock.
It is the live selling app that just raised a round of funding
at a $12 billion valuation. Live selling is here to stay.
It's not going anywhere. And of course, Shannon Jean
knows all about it. So we talked about how to go
from zero to live selling pro onwhat?
Not incomparable apps. We also talked about bin stores
(01:08):
buying Amazon returns. Costco returns pennies per item,
putting them in vending machines.
Oh man, headache worthy stuff. You're going to absolutely love
this episode. Please share with a friend.
I want to talk about lower dollar items.
This is, we're looking at the Hanes liquidation site.
And Hanes makes all kinds of, you know, everybody knows
(01:30):
probably underwear to sweatshirts to T-shirts to
activewear, all kinds of stuff. And they have this massive
liquidation site. There's like right now you have
a truckload of men's, women's hoodies, sweatshirts, joggers,
they say, which is a lie, that their MSRP is $442,000.
And you know, I would say cut itin half.
(01:51):
So, you know, maybe it's, it's 220 grand, which I think that's
still too much. So let's cut it in half again
and say it's, you know, 100 grand right now.
It's the bid is $5000, so 1%, those $0.39 per unit.
OK, wow. Because instead of competing
with like, we don't really want to price this against target.
We want to be closer like TJ Maxx, right?
Yeah, yeah. Well, you know, eBay and whatnot
(02:14):
and you know, well, all those kinds of places, typically I
would steer people away from this because it's like this deal
here, it's 13,000 pieces, right?It's massive project.
It's it's 24 pallets or so of this.
And I've done this before. I did it with NFL license gear
and very profitable, but a ton of work to sort ship all that
(02:35):
kind of stuff. What I think changes the game
now is the growth in live selling where you don't have to
take pictures. No one.
There's 2 tracks here. You should be wholesaling this
stuff to other sellers as well. If you buy this product and
it'll sell for like under a dollar, OK, it'll it'll be less
than a dollar per item I'm sure.And I've watched this each week.
(02:56):
So you should be finding other retailers that you could sell it
to for $2.00 an item people thatwant to buy it with.
Screen printers. Screen printers all want to do
this or other people that say, wow, I can't take a truckload,
but I could buy a pallet, you know and so you could you could
you could sell a couple of pallets of this stuff and get
your your original investment back, but live selling and maybe
you're supplying the live sellers if you don't want to be
(03:18):
on whatnot or TikTok shop or Poshmark live or eBay live.
It eliminates the prep. It eliminates having to set this
thing out. Take a picture, take 12
pictures, create a listing, do. All that it takes.
So much time. Yeah, I've never thought of that
like the the time you would normally spend to take pictures
and list it on eBay. It's just time you're starting
(03:39):
live selling it. You're in front of the camera
going I've got 12 I'm I'm selling boxes of 10.
Here's the here's the hoodie there.
You know we're going to start the bid at 8 bucks and they just
go from right there and you watch it If you go you it's
another again. Don't watch Netflix, watch
auctions, go download the Whatnot app and start watching
people every night and start watching people sell a pair of
(04:00):
shoes every 25 seconds, every 30seconds over and.
Start the numbers they're. Boom, boom OK, got these shoes
customer turn here's here's whatthe shoe looks are holding it up
and then it's like boom, sold OKgreat, we'll go to the next one.
And then the next day somebody comes in and there's all this
product, they put it in a, you know, a plastic bag and out the
door it goes. That changes everything from
(04:23):
this, especially this kind of product.
And no one's paying attention toit yet.
It's very, because this stuff sells for nothing and there's
multiple brands out there, not just Hanes.
This is just the example I'm using here that are selling this
product for pennies, pennies on the dot, literally, you know,
like here's 5 pallets of toddlerT-shirts, 3300 units.
(04:44):
They're selling for $0.05 each. That's an opening bid.
There's only one bid, $200. It's gonna sell for not much
more than that. So that live selling and the way
you start to learn about live selling, let me see what else
today. Yeah, this is another one that
we'll keep talking about live selling once you get registered
on the Hanes auction liquidationsite.
And if you want the link, just go to shannonjean.com/auctions
(05:07):
and I'll get you the link. These are men.
These are scrubs, brand new scrubs.
I didn't even know any Hanes mate scrubs, but when I logged
in today, they're like, hey Shannon, do you want to buy
scrubs? Of course I do.
So you can just make an offer. There's all these loads, 300
pieces, men's three pocket vena,over, over and over.
You get the sizes, you get the whole thing, you get, I don't
think that's a UPC, but it's their model number or something
(05:28):
like that. How many?
All these loads, 303 hundred. They say they're retail, it's 30
bucks, maybe they're worth $8. So you can come in here and just
say, OK, I'm gonna pay 2% and I'll buy 300 and.
And 2%'s like an acceptable offer, like that's in the
ballpark for what people accept.That kind of stuff.
Yeah, 2%, three, four, especially for apparel, it's so
(05:51):
90. In any other industry, it's
like, hey, how much would you offer?
98% less than what you're asking.
Deal. I'll take it.
Sold. Yeah, but they just want that
stuff out of their warehouse, dude, They've got somebody's
calling them going. Hey, look, there's 10 truckloads
more coming in. You, you what?
Where's it it's? Gotta go.
It's. Gotta go.
The holding costs are so expensive.
(06:12):
This is why FBA, Amazon FBA, they're like, hey, Janet, we're
shipping your stuff back becauseit's not selling.
You're gonna pay us and we're getting rid of it because it's
in their warehouse. So you can submit these offers.
These deals are up there all thetime.
You can do this for Home Depot. You can do it's it's amazing.
It's amazing. But what I'm really excited
about is for live selling we're talking about is is this is a
(06:34):
new Chrome extension. It's called the what not spy.
It's made by a company called Resellbot.
And I know the the developer that Resellbot app is amazing.
I used it when I sold 7000 handbags upon Poshmark to keep
all my whole closet, my store running.
But you can track all the entirestream of any auction it pulls
(06:54):
out, you get their sales tracking, you get these updates,
you get the total sales revenue,what they're giving away.
You can monitor multiple streamsand you get all the analytics.
So you can just do this backward.
So you can go, well, this guy's selling shoes.
Well, I'm going to go, well, this guy's selling Haynes
sweatshirts. Is Shannon really full of it or
is that real? You go find somebody, you search
(07:16):
for Haynes, go to Whatnot, launch this app, the is it a,
what's it called? Whatnot Spy?
Launch this app, pull all this data, you find out you even know
who they're selling to, you get the buyers.
You get everything in a spreadsheet that you can
download this thing super game. It's just a game changer dude.
It's amazing. What is this app cost?
(07:36):
It's free. It's free.
He sells a product called Resellbot, which I highly
recommend and if you're gonna get into it, but right now this
is just a free extension. Walk me through an example of
how you could like really reverse engineer someone else,
or how you could monetize with atool like this.
Yeah. So what I would do, like I'm
intrigued with this Hanes product, but I don't have the
data yet to say is it worth buying 9000 pieces or whatever
(07:59):
because it's such a massive load.
Now I know from a wholesale level I could sell pallets, but
that's not let's just say we're going to just do live.
So I would go to Whatnot, I would search for Hanes because I
know other people are doing thison whatever level I would, I
would bookmark those sellers andthen get, I would turn on
notifications, get alerts when they're starting to sell, I'd go
up, I'd launch the Whatnot spy and I'd start scraping data and
(08:23):
I'd let their show. Maybe their show is an hour long
and I wouldn't at the end of that show, I'd have all this
data. Is it really selling for 8 bucks
like Shannon says? No, maybe it's selling for 5
bucks, but I I've seen it, it's,it's going to sell for more, but
you'll have the data then sort it.
OK, What's the average sale price of this brand new Haines
T-shirts or toddler shirts, whatever SEC category you're
(08:44):
going to be in and it'll tell ittells you the decision it it
will tell you what to bid. So it'll say, all right, this
this guy sold in an hour. He sold 200 pieces and the
average price was $6.80. Well, then you go back to your
where we at? No, that was that.
You go back here and say, oh, sold for $6.80 on average, I'm
(09:05):
going to pay if this is $0.40, there's going to be freight.
How much with the freight? OK, I'm into this for, you know,
dollar 83. The freight's gonna be the most
expensive part of all these deals.
I'm gonna do for buck 83. What are the what are the fees?
Handling fees. OK, I'm gonna do them for $3.
You're gonna make 5 bucks apiecenet.
So what do you do as a as a brand new Whatnot seller?
(09:26):
Because I think a lot of Whatnotis having like followers, people
that are notified when you have a live event.
How do you start from scratch onwhat?
Yeah. Yeah, you don't go buy a
truckload of Haynes. Just start from scratch.
You, you sell stuff you already own.
You, you start holding shows, you do giveaways, but the, the
best thing you can do is start surrounding yourself with other
people selling on whatnot, finding, you know, we have
(09:47):
people in our mastermind that are doing whatnot sales and we
do workshops and it's like, hey,here's how you do it.
Here's what you learn. You have to build an audience,
You have to build a reputation. It's just like similar to eBay.
If you open it up an eBay account, they're going to limit
you, right? Because they don't know you.
So you want to start small. You want to sell stuff.
You don't want to go buy things.Just go register for those
accounts today. Start a little bit, start
(10:09):
buying, start getting some things.
You should definitely buy 10 items and and leave good
feedback and they'll get view feedback so you can start
building up a score and slowly building your credibility.
You have to start today. You can't buy and then wait
right. So that's that's what you have
to do I've. Heard that Whatnot is trying to
make a name for itself by being a lot more seller friendly as
(10:31):
opposed to eBay hate sellers. Basically, is that what you've
experienced? My experience with eBay is they
don't hate sellers anymore. They used to, but now they're
they're very seller friendly andthere's ways that you need to
connect with like if, if you're selling on eBay and let's say
you're selling in the apparel category or the luxury goods
category. Find the manager.
You have to find the manager, the category manager and connect
(10:52):
with them. Otherwise you're nobody but you.
Connect with them on LinkedIn and don't ask them anything.
Just say hey, I'm here, I'm selling, I'm great.
Just want you to give you heads up.
If there's anything ever I coulddo for you, you'd like people to
speak at a conference or share their experience, I'd love to
help. That's how you start to level
up. If you don't do that eBay, are
they going to side with you? In many cases they are.
They are very yeah, they're verybuyer centric from dispute
(11:15):
right, just like Amazon, cuz they yeah, they're gonna tell
you there's. A lot more buyers than sellers,
period. They're gonna tell you, Shannon,
you may be right, but it doesn'tmatter.
You're gonna. There's a level of the business
that you do that you have to eat.
It's just inevitable. If you've never been in business
for you're not going to win every time.
It's not going to happen and you're going to give up and
(11:38):
you're going to let your ego, you're going to get your ego out
of it. And you're just going to have to
understand that this is a business decision.
And two out of 100 sales I make are not going to go well.
And I may just have to give themthe money back and not even take
get the product back. And that's going to impact your
profit. But you don't have time to fight
those battles every day. I see it where people get so
wrapped up and they get so angryand they fight, but you just
(11:59):
have to let it go. Just take a deep breath.
That person doesn't know you. You're an unknown.
They don't know that it's Chris or Shannon selling stuff.
They think you're some huge company that's not going to, you
know, they're not going to miss it.
You just let it go and keep moving on and go sell 98 more
items. Yeah.
Do you what? Was I going to say, do you do
anything with like sports cards,Pokémon cards on whatnot, like
(12:19):
live breaks or anything like that?
I don't, but I know there are people, we know people that are
doing that now, which I think isa great opportunity.
Yep. Yeah, all that stuff.
So. What not seems to be more seller
friendly. I think so it's, it's similar to
what Poshmark is very seller friendly too.
No returns. What not no returns.
That's a big deal. Now, just because they say that
(12:39):
doesn't mean you're not going toget returns.
Because if they, if people complain enough, you're going to
solve a problem. Just go yeah, go ahead, send it
back. You know, it's not worth it.
It's just. The culture.
It's the culture. They're trying to grow quick.
They're trying to make a name for themselves.
You're on the ground floor with what not.
It's similar, like Macari was similar, but they've really
scaled back. They had a hard time, but
whatnot is where you need to be right now.
(13:00):
I also think you should learn tosell live on Poshmark.
They do lots of different things, you don't even have to
sell it. They have ways to piggyback your
live items with other sellers now, which I think is really
cool. But you're and I'm not saying
that you need to get up and sellit.
You may need to hire somebody tobe, to be your streamer, to be
in front someone has a certain look you've got, right?
(13:20):
Yeah. Or your wife or your kid or
whoever. You know, you can be the brains
behind the operation, but you need to have somebody that is
good at talking and jumping around and being on camera,
maybe some music in the background because you're trying
to get these people excited. You you're trying to do the
opposite. You want them to buy with
emotion, which is a huge mistake.
You want to F buy with emotion. Copyright Shannon Jean.
(13:43):
That's right. And so you flip the whole thing,
you invert. And so with that live selling,
you're getting going. It's like an it's an auction and
people get crazy at auctions andthey don't want to let it go.
And I want that thing and it's only one more dollar and that's
perfect. Over and over and over.
I want to go back and look at that.
OK, so the, the, the exercise auctions sold for 535 bucks.
(14:03):
It was totally wrong, but still it's amazing.
Is it is it true that Amazon's starting to get into live
selling? Have you heard about that?
I haven't, but I wouldn't. They have to, right?
Yeah, I heard that they're they're going to be working
directly with big brands like Nike, like basically using
individuals to sell big brands like Nike Live.
I love it. That could change the game.
(14:24):
That could totally change the game.
Amazon's offering their their customer returns directly on
their website. Now you can buy, you can go buy
a pallet of of stuff. They don't even know what it is.
They just give you a rough, it'll be in this category and
you can buy it and then they have like, yeah, some long term
window to deliver it to you. Pretty can I show you a video
that we just I just posted on myInstagram like an hour ago.
(14:45):
Yes. I want, I want to get your real
time thoughts on this. So we just posted this like an
hour ago. I just want to get your, I know
you haven't seen this yet because we've been talking since
it was posted. I want to get your real time
take on this business idea. OK, all right, here we go.
Of this is in Germany, but it needs to be everywhere.
This was on the side of the roadin Germany is basically a big
(15:05):
vending machine with lost packages.
You can buy packets full of returned items and lost
packages. You can buy these vending
machines from Facebook Marketplace or any number of
other places that sell them for other uses.
Why not put those two things together?
You're not selling products, you're selling mystery
intrigues. It's no different than people
breaking packs of Pokémon or baseball cards.
Full business plan here. In today's.
That is amazing. I want some of those.
(15:28):
That is, yeah, that is why people would buy that.
Oh, all day long because you're selling the mystery, this
mystery boxes really sell and you're selling an opportunity
and it's almost like a portable bin store, right.
The bin stores are, you know, $7.00 an item, $6 the next day,
5, whatever. And they sell that thing.
You sit down. You don't have to staff it.
(15:48):
You, you just bring it, fill it up.
Who's that kid on X Ethan Cohen that's got the the the bar
vending machines? Yeah, Yeah, he'd be perfect.
Dude, those things would be amazing.
You split the revenue with some places that you sell it, you put
them in specific areas, maybe like laundromats or some kind of
place and you could have different ones.
You could have, it's a $10 one, this is $30.
(16:10):
These are all the way up. And you have a golden one, like
100 bucks, maybe 100 bucks is your Pi Don't know.
I love the. Idea you could get an iPhone.
In there you could get a pack ofhair ties.
Yeah, you just don't know. You don't know.
You don't know, but you can't either.
Way they're enjoying it, they'reenjoying the yeah.
And you have to, I would think, I don't know if you could just
stuff it and then, well, it looked in there.
(16:30):
They were just stuffing them. They didn't know what it was in.
They didn't know what was in it.Yeah, I think you could actually
adjust that. And no, you would not.
The seller would know what's in there.
So it would because you don't want somebody spending 40 bucks
and getting a pack of hair ties.You want some, you know, you
want to make it like I did OK, Idid OK, but.
(16:51):
How much how much do the like ifyou were to buy a pallet of
Amazon returns that are in like the Poly mailers what what's
like the per unit cost you mightpay for that a buck 3 bucks 5.
Less. Oh, less.
Really. Less.
Yeah, like it depends on the IT,it depends on their category
they have like they call smalls.I was going to say that, yeah,
they if it's electronics, it might be 30.
Bucks, yes, but the smalls are yeah, no.
(17:15):
Manifest, these bin guys, they don't look at manifest.
They just like per item cost andit's it's pennies because they
they have to handle it right. And then there there's and all
their costs are shooted. That's how they can sell it for,
you know, $6 on day 154321 all the way out the door.
So it's less than a dollar. See, I would just put like like
on the glass, on the plexiglass over the item.
(17:35):
I would put like electronics, clothing, shoes, just so they
knew the category and then therewas a price attached to each
category. Yeah.
And then I would even have like upsell options because if they
if they buy one. Yeah, buy 3 for.
Right, because if they buy one and it's they're not like
thrilled about it, they're not going to buy another one.
Yes, but if like if before they pay, it's like listen, it's one
(17:55):
for 10 yeah or three for 20 yes.You know they're probably going
to buy 3 of. Course and.
Everybody will buy. Not just that, not just that,
but then they have a higher likelihood of one of those three
being a banger and they come back and buy.
Three more and they'll forget the other ones that weren't a
banger. Yes.
Because that's human nature. Because they.
Everybody. Yeah.
Everybody wants person buying out the whole thing.
It could be honest, everyone wants to tell about share what
(18:17):
the good deal is. Everybody wants to and they will
fool themselves into thinking that too.
Well, I didn't pay, I didn't getthis, but I only paid.
This was a great deal though. I got this.
And they leave out that they spent $60.00 searching for that
one item. But but that's OK.
You're that's, that's part of the fun.
It's like on the, it's like being at the carnival, you know,
and buying the spending 20 bucksto win the big stuffed animals
(18:39):
at the that the carnival paid $4.00 for.
Yeah, that's so. I love it.
What I just showed. You can buy that directly from
Amazon.com now. Like a pallet full of returns.
Yeah, but. You can, yeah, you can buy, you
can buy the those to get your money down, you need to buy
contracts. And that contract would be like,
I'll take a truckload a week or whatever at this price point in
(19:01):
these categories. That's that's how you that's how
these guys really drive it down because they make a commitment
and then then they can say, OK, great.
We got Chris is going to take a truckload every week.
Shannon, we've got 500. Just imagine, you know,
e-commerce returns are 20 to 30%and going up.
Yeah. So just imagine.
And I will tell you Amazon is not the greatest for my type of
(19:25):
business. It's not the best seller because
they just take everything back and it's just like it's chaos.
But they're like the opposite ofCostco.
The quality of Costco is so muchhigher.
Yeah, but for that kind of business or a bin store
business, I think it's amazing. If I own bin stores, I would own
those machines because you see the line outside the bin store,
right? They start lining up because you
(19:45):
open up on Thursdays or whatever.
There's hundreds of people waiting because it's a treasure
hunt. But if you in your line, I would
have ten of those machines. Or go find a bin store and put
machines out there. Yep, and it's symbiotic right?
People will come just for the machines that end up walking
into the bin store and vice versa.
Yep. And you have make sure you have
(20:08):
cameras out there so you can show it when the guy picks up
the Xbox. Yes, Yeah.
And you're just like, boom, that's money, right?
And you have the TV showing it right about those those those
devices. Not just that, but it's probably
a good idea to plant your own Xbox in there.
To ensure, oh, absolutely, you, of course you seed it.
You have to seed it because you want that excitement because
(20:30):
that's going to drive people to it.
And you want your kids. And as you're driving down
through town, the kids to their parents.
Dad, can we just go buy the bin box machine, please?
Last time so and so I knew a friend of a friend.
My cousin's buddy won an Xbox and I want to win one.
So these people that own these bin stores, are they?
Are they mostly just buying fromAmazon?
Is that the strategy? Oh, they.
(20:50):
Target, Target they yeah, because on B stock you can buy
contracts as well because B stock has all these
relationships. So if you go to like you can buy
contracts from just about every vendor, Target, Home Depot.
So if you level up like you're buying pallets, pallets,
pallets, then you start buying individual trucks like we talked
about truck loads. The next level if you're really
(21:10):
doing massive volume is you can get contracts to say, yeah, I'll
take a truck a week or five trucks a week or whatever it is.
That's how you scale it because they're going to give you better
prices because you it's just repeatable for them and they
just factor it in And their biggest, their biggest problem
they have is there's 10 more truck, 100 more truck loads
coming in behind them. You are solving the problem.
Always great to get together. If you want to learn more Chan
(21:33):
and jean.com/auctions you can download.
I have a free auction starter guide there's and I'll give you
every link to every auction we started.
We talked about today I have a $5 mastermind.
We've got about 1800 people in there, so come hang out.
It's only 5 bucks. You can learn everything you
want to know about being a reseller and then you could turn
around and help other people that are changing their life
too. It's fun.
You have a great time. Beautiful.
(21:54):
Awesome, man. All right.
Thank you, Shannon. Yeah.
Thank you, Chris. Always fun.
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