Insights into Demand Generation and Growth Marketing with Amit Prakash In this episode of the Launch Gravy podcast, host Larry Weber interviews Amit Prakash, a seasoned CMO with extensive experience in demand generation and growth marketing. Amit shares his journey from his grad school days to working with leading tech companies like AWS, CloudFlare, and SurveyMonkey. The discussion covers key aspects of demand generation, such as customer acquisition, engagement, adoption, and retention, highlighting various strategies and metrics for success. They also explore the distinctions and overlaps between demand gen and growth marketing, providing valuable insights for both new and experienced marketers. The episode emphasizes the importance of alignment, careful planning, and thorough understanding of customer profiles to achieve successful product launches. Amit Prakash: / aprakash 00:00
LG Episode 7 Amit Prakash 00:10 Introduction and Guest Welcome 00:55 Amit's Journey into Demand Generation 03:29 Key Concepts in Demand Generation 04:08 Adoption and Retention Strategies 08:01 Demand Generation vs. Growth Marketing 10:20 Understanding MQLs and Sales Collaboration 18:07 The Role of Demand Gen in Organizations 23:17 Successful Product Launches 28:11 Navigating Product Launch Challenges 28:40 Balancing Market Competition and Partnerships 29:27 The Importance of Continuous Product Iteration 30:18 SEO and Naming Strategies for Product Success 31:30 Launching Zero Trust Products at Cloudflare 32:24 Defining Ideal Customer Profiles 36:06 The Role of Executive Engagement in Launches 38:31 Effective Demand Generation Strategies 42:10 Aligning Goals and Metrics for Success 49:21 Final Thoughts and Key Takeaways
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