Navigating Emerging Product Launches with Jeff Kelly In this episode of the Launch Gravy Podcast, host Larry Weber chats with Jeff Kelly, head of marketing for databases at Nutanix. Jeff shares his unique journey from journalism to tech marketing and dives deep into the challenges and strategies of launching emerging products in the enterprise sector. They discuss the importance of understanding different personas, internal sales enablement, creating emotional connections in tech marketing, and building credibility in new markets. Jeff offers valuable insights on the importance of building a cohesive go-to-market strategy and fostering strong cross-functional relationships. Jeff Kelly LinkedIn: / jeffreyfkelly
00:00 Introduction to the Launch Gravy Podcast 00:37 Jeff Kelly's Unique Career Journey 03:19 Transition to Marketing and Early Experiences 05:46 Nutanix and Its Innovations 09:22 Challenges and Strategies in Marketing Emerging Products 12:30 Understanding and Reaching Different Personas 20:22 Building Credibility and Sales Enablement 24:04 Leveraging Early Customer Wins 24:23 Aligning Sales and Product Management 25:46 Challenges in Sales Incentives 26:28 Marketing Emerging Products Internally 27:22 Building Credibility with Sales Teams 29:54 Importance of Customer Success Stories 33:00 Collaborating with Product Management 39:15 Coordinating Marketing Functions 43:50 Trends and Learnings in Tech Marketing 47:15 Conclusion and Contact Information
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