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September 24, 2025 19 mins

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In this episode we dive into one of the most overlooked—but most important—parts of building your legal brand: identifying your ideal client. Autumn shares her own journey of figuring out who energized her practice (and who drained it) and how that clarity not only shaped her workload but also grew her practice more strategically. 

You’ll learn: 

  • Why not every client is your client (and why that’s okay).
  • How to define your client avatar and ask the right questions.
  • How clarity about your ideal client helps you build meaningful relationships, tailor your marketing, and make the right pitch.

If you’re ready to stop chasing “any client” and start attracting the right clients for you, this episode is packed with strategies to help you build a thriving and authentic practice.
 


Free coaching consult/coffee and more!: https://autumnnoble.as.me

WHERE YOU CAN FIND ME:


THE LAWYER LIFE COLLECTION on Etsy

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