#102 The Accidental Empire: How Corbin Halliday Created a Ground Breaking Tanning Brand From His Kitchen Table

Welcome back to The Lazy CEO! Today, we’re diving into the incredible story of Corbin Halliday, the accidental entrepreneur behind Three Warriors—the world’s leading certified organic, non-toxic sunless tanning brand.

Corbin never set out to build a business. Struggling with chronic health issues, he created a clean self-tanner for himself, not realising it would spark a movement. While still bedridden, word-of-mouth spread, and Three Warriors started gaining traction. For the first three years, Corbin was selling the product from his sick bed, then walking into stores himself—sharing his story, convincing retailers, and proving there was a demand for high-quality, non-toxic tanning.

That relentless approach paid off. Without big budgets or flashy marketing, Three Warriors landed in 200–300 retailers purely through Corbin’s hustle and word-of-mouth buzz. But the real game-changer? Understanding his audience. Corbin initially thought his brand would resonate with teens and twenty-somethings, but he soon realised his biggest customers were actually 40+. That insight transformed the way he marketed and scaled the business.

Now, Three Warriors is a multi-million-dollar brand, with a best-selling product selling every 60 seconds, stocked by major retailers, and setting a new standard for clean beauty.

This is a story of resilience, purpose, and the power of knowing your audience. Tune in to hear how Corbin turned a personal struggle into a global brand.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with our host, Jane Lu: @thelazyceo

Follow Corbin Halliday: @corbinhalliday

Follow Three Warriors: @threewarriors

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