In this episode, Chebbo, the founder of Chebbo’s Burgers, shares how a viral TikTok series took him from a backyard BBQ setup to a booming burger business with a cult following.
Chebbo dives into the power of content—how being consistent, building a community, and leaning into storytelling helped him create a brand that people don’t just love, but line up for. He opens up about his early missteps, including an underestimation of his own popularity that led to a chaotic (but unforgettable) first food truck pop-up.
From those lessons came key insights on what really matters when growing a service-based business—like personally knowing your customer and creating an experience that keeps them coming back.
This episode is packed with real talk, behind-the-scenes moments, and practical takeaways for anyone wanting to turn their content into a community and their side hustle into a full-blown business.
Connect with us:
Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast
Stay updated with our host, Jane Lu: @thelazyceo
Connect with Chebbo: @itschebbo
Follow Chebbo’s Burgers: @chebbosburgers
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