#113 Fayshell: How a Podcast Chat Inspired Katelin and Ella to Build Australia’s First Subscription Skincare Clinic

What do you do when your own employee starts stealing your clients… and your entire business model? If you’re Katelin Gregg and Ella James, you put on matching suits and handle it.

But that’s just one chapter in the wild story behind Fayshell, Australia’s first membership-based skincare clinic. Launched in 2022, Fayshell was built on a simple but disruptive idea: make good skin accessible through consistency, not one-off facials. With a personalised, subscription-based model and twice-weekly LED treatments, Katelin and Ella set out to shake up the beauty industry and they did exactly that.

In this episode, the best-friend co-founders share how they turned a podcast about skincare into a full-blown business, how they pitched to investors with zero clinical experience, and what it really took to scale from living above their first clinic to managing a team of 16. They open up about early hurdles, big wins, and the marketing stunts they’d rather forget.

It’s a chaotic, unfiltered look at building a brand in an industry that’s still catching up, and proof that you don’t need permission to do things differently.

Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Katelin & Ella: @katelingregg @ella.james2

Check out Fayshell: @fayshell.au

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