From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about.
In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigated a high-stakes 50/50 merger with their biggest competitor, a potential trademark lawsuit, and ultimately a nine-figure exit to Domain.com.au.
Now, Frank is back with a new venture, Kinso, tackling the communication chaos that slows modern businesses.In this episode, you’ll learn:
- How Frank shifted his mindset to lead a team that could think for itself.
- The key pivots that turned a small signage business into a scalable tech marketplace.
- How “firing yourself” from your own bottleneck helped scale faster.
Whether you’re scaling your first startup, thinking about a merger, or dreaming of a big exit, Frank’s insights reveal what it really takes to grow, lead, and sell a startup in today’s world.
Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Frank Greeff: @frankgreeff_
See omnystudio.com/listener for privacy information.
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