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February 26, 2025 14 mins

This week on The Lazy CEO, we’re joined by Sally Obermeder from Swiish to explore how to build an organic community and create a brand that truly connects with its audience.


We also dive into S'haven, a brand redefining shaving with its Whipped Shaving Foam and razor, who is seeking advice on when the right time is to start running paid ads and how to build a strong community.


If you missed Tuesday’s episode, we dived into Sally’s journey with Swiish, her personal story of resilience, and the highs and lows of building a business while navigating life’s challenges. We also answered all your burning questions sent in by listeners—so be sure to check it out!


We’d love to feature your business on the podcast! Send us a 30-90 second video as a link, telling us about your brand and how we can help—we might just spotlight you in an upcoming episode! Send your video to hello@thelazyceo.com.


We want to hear from you! Let us know if you’re loving these episodes by leaving a comment or review.


Connect with us:

Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast

Stay updated with Swiish: @swiish

Stay updated with Sally Obermeder: @sallyobermeder

Stay updated with our host, Jane Lu: @thelazyceo


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