December 29, 2025 • 38 mins
Happy almost New Year’s Eve, Poddy Fam! 🎉
Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026!
In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She’s built her personal brand into a household name, and we dive into her journey, the lessons she’s learned, and how she navigates life, business, and building a personal brand that sticks. What a force!
We’ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on: How to Build Your Personal Brand in 2026.
Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Roxy Jacenko: @roxyjacenkoCheck out Ministry of Talent: @ministryoftalent
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Welcome to the Lazy Ceo Podcast. I'm Jane Lou.
Speaker 2 (00:09):
I escaped the corporate grind in twenty four and started
my own business, Choupo, a global nine figures online fashion brand,
and now I want to share my learnings here with
you every Tuesday, so join my conversations with the entrepreneurs
behind the iconic brands we all know and love. In
between interview weeks, you'll find me talking about hot topics
that fascinates me in the world of business and personal development,
(00:32):
alternating with help my Small Business episodes, where I deep
dive into a small business every.
Speaker 1 (00:38):
Month to help them grow.
Speaker 2 (00:40):
And why the Lazy Ceo you ask, Well, give a
lazy person a problem, they'll find the simplest way to
solve it. Happy Almost New Year's Eve, forty fam so
excited that twenty twenty six is just around the corner.
This year, we're all going to take it upper level
and smash it out of the park. I'm so excited.
(01:01):
But for now, I'm on break because, oh my god,
what a year twenty twenty five has been. And because
I am on break, I'm reposting one of my favorite
podcast episodes from earlier on the show.
Speaker 1 (01:13):
Trust me, it's a must listen.
Speaker 2 (01:15):
Today, we're revisiting Roxy Jusenko, one of the most influential
people in.
Speaker 1 (01:20):
PR in Australia.
Speaker 2 (01:21):
Roxy is a powerhouse entrepreneur, founder of Sweaty Beddy PR
and Ministry of Talent, and she's built her personal brand
into a household name.
Speaker 1 (01:31):
In this episode, we dive into.
Speaker 2 (01:32):
A journey the lessons she's learned and how she navigates life,
business and building a personal brand that's sticks.
Speaker 1 (01:39):
We'll be back to regular programming next week with a fun.
Speaker 2 (01:42):
New Year's episode to kick off twenty twenty six in
the Right way, and then followed by a very special
five part mini series on how to build your personal
brand in twenty twenty six. Guys, this is probably my
favorite content ever, so I can't wait to share this
with you. All right, for now, let's get into it
with Roxy.
Speaker 1 (02:05):
Welcome, Roxy, very excited to get you here.
Speaker 3 (02:09):
Well, hang on just a second. We've already established that
the team in here comes to work on a Wednesday
and Friday.
Speaker 2 (02:14):
Oh yes, Roxy is already confronted everyone, including HR or
was that Hr the other chick in the bat?
Speaker 1 (02:20):
Well?
Speaker 3 (02:21):
Hr, I need a serious discussion. Number two, You provide snacks.
Speaker 1 (02:25):
Yes, and not. The home brand was the good Ones.
Speaker 3 (02:28):
Oh baller, I've already told Emily, don't get any ideas
my worker. Forget it. There are and you are coming
to work every single day. I'm not paying rent on
the premises for it to sit.
Speaker 1 (02:38):
I do hate that the rent sitting empty.
Speaker 3 (02:40):
Yeah, but I'm not happy about this. Yeah, you should
own this building.
Speaker 1 (02:43):
I know we've been thinking about this, thinking, dough doing.
Speaker 2 (02:47):
Do you know how many officers I've had seven? Well,
that's keep changing our minds.
Speaker 1 (02:51):
Don't change your mind.
Speaker 3 (02:54):
This is where the money is, bricks and watar Yeah.
Speaker 1 (02:58):
I know I'm not a real estate goal tough.
Speaker 3 (03:00):
Yes you are. You don't even freaking Birch Grove on
the water.
Speaker 1 (03:03):
I should be real estate out. Okay watch his face.
Speaker 3 (03:07):
Yeah back to you.
Speaker 2 (03:08):
That to you, you are such an og because I
remember when my first business started and we were looking
at pr and Sweaty Betty was already my first business
that failed. Sweaty Bedy was already it was number one.
It was called fat Boy Group.
Speaker 1 (03:21):
We didn't even approach you guys because you're like too
big and were to like we were two ships.
Speaker 3 (03:26):
Well you should have maybe it wouldn't have failed.
Speaker 2 (03:28):
No, I don't know, because it was a bad business model,
so I didn't need false hope for you to prolong
it longer.
Speaker 3 (03:34):
So it's good that off.
Speaker 2 (03:36):
Yeah, the best success we actually had we didn't use
a PR agency and the problem was we couldn't afford it,
so that probably is where all of.
Speaker 1 (03:43):
Our money went. And we got so much press.
Speaker 2 (03:46):
I was genuinely impressed, and it gave us this false
sense of accomplishment.
Speaker 3 (03:50):
Yes, but we didn't have to say And that's an
interesting point. You know. There were many people who came
to me when I was doing PR originally and they're like, Oh,
got this big idea, can you PR it? And I'd
say no, and they think, oh, she's a fucking bitch.
I'm not going to take your money if I know,
oh my god, you can't actually get anywhere.
Speaker 1 (04:06):
Another PA agency actually declined us for that business.
Speaker 3 (04:09):
That's unusual.
Speaker 2 (04:10):
But I respected her for it, for her PR nouse
business nouse, and then I ended up.
Speaker 3 (04:16):
Going with her did you gues see it?
Speaker 2 (04:18):
Because I was like, I feel like she's got a
better idea.
Speaker 1 (04:20):
Oh no, she cares commercial.
Speaker 3 (04:22):
She didn't want to take your money.
Speaker 1 (04:24):
And brand as well. Yeah.
Speaker 3 (04:25):
See, most of the people in the market would say yes, yes, yes, yes, yes,
stores and cents. At the end of the day, you
don't need it. Is a bad taste in that customer's
mouth when they spend this money, they don't make any
sales and then they go, hang on, what do we
do now? You shut the business? Sorry it? Well, yeah,
so you're back in the pr HOUSEWIFERI was not for me, right,
(04:47):
I'm no good on the washing machine.
Speaker 2 (04:48):
I'm yeah fucking on the hospital corners for bed in
your housewive times?
Speaker 3 (04:53):
Do you like my tan? I look like I'm from Jamaica.
But what did I do? I shopped and shopped. It's
a fucking mo boring existence. Remember I worked since I
was fourteen, So going.
Speaker 2 (05:04):
From I worked at McDonald's, I was gonna say, our
journey starts at fourteen.
Speaker 3 (05:09):
Well you're on the drive through.
Speaker 1 (05:10):
I did drive through and just front.
Speaker 3 (05:12):
The place to pick cover bloke. I truly don't. Oh
they like a girl in a uniform? What's wrong with you?
I could write the one I went on that, but anyway,
that's for another subject. That's another topic.
Speaker 1 (05:23):
So I was bored.
Speaker 3 (05:24):
Yeah, I left, I went to Singapore, sun tanned eight drunk,
put eighteen kilos on Wow, but.
Speaker 1 (05:30):
Singapore is really like I love it, but it's very clinical.
Speaker 3 (05:33):
It's not a place it can you stop being so
politically correct. It's fucking boring.
Speaker 1 (05:38):
Is it's boring? You know?
Speaker 3 (05:40):
Look, the best thing is only so much chili crabs you.
Speaker 2 (05:42):
Can eat and like chili price alcohols Oh well, trust me.
Speaker 3 (05:47):
Eighteen kilos of alcohol I consumed in a year. So
I moved there, did nothing and I was like, this
is not for me, So back to it. Yeah, amazing,
and no one took my place. Do you know what
in two years, I don't honestly think anyone has been
able to push the boundaries, take the risks that I'm
willing to take. And that's what gave me an edge
(06:08):
in my business. Not because I was the smartest, not
because I was the best priced, because I was the
one that would take the risks, treated the business of
the customers as my own. Because of that, I did well.
I made serious fucking money. But now everyone's safe and
concerned and so politically correct. I didn't give a fuck
what you think about me.
Speaker 1 (06:27):
Cancel culture is so big.
Speaker 3 (06:30):
I mean I've been canceled five hundred times. Yes, you
can't get Hey, I'm the Queen of reinvention.
Speaker 1 (06:35):
Dog. I love it, I love it, I love it.
I love it.
Speaker 3 (06:37):
Yeah, the poster girl for it.
Speaker 1 (06:40):
When did you kick things back off about five minutes ago?
Did you you know?
Speaker 3 (06:44):
You're the first to know. No, I've always had Ministry
of Talent, which is the digital agency which does influences,
which is an amazing business. You know, you're the conduit
between the customer and the influencer. You take a commission,
it's like a real estate business. Yes, it's commission based.
It's fun, it's in, it's out. Because I've always had
that that takes along very nicely. But pr no one
has had the nouse in two years since I shut
(07:05):
the doors of Sweaty Betty, to keep pushing the boundaries,
to take the risks, to do things that aren't normal.
They're just happy to send out a product to an
influencer and hope for the best. Well, that doesn't fucking work.
So I thought, well I can't really do well. Basically,
I spent all my money and I thought it's time
to get a job. So I started again. Maybe how
can't we go m yeah, like a month ago. And
(07:27):
it's funny like a lot of my old customers like
Stacks and mer Made Hair have come back and like,
oh please please work with us.
Speaker 1 (07:33):
So yeah, it's good, that's amazing. And what's it like?
Has there anything else changed in that time? Just more?
Is it just more shifted towards more influence than one?
Speaker 3 (07:41):
Yeah, but I think every PR agency has become so
fucking lazy. And look, I'm the most hated PR girl
in the industry, but I'll call it like I see it.
The be all and end all is not just sending
product to influencers. There's still TV, there's still radio, there's
still a newspaper, and there's still a magazine. Sure they're
not as power full, but they're also a medium to
reach an end customer. So I think that that obsession
(08:04):
with influencers everything is short sighted because everyone's a fucking
influencer now everyone's forgotten about traditional Traditional still exists, so
you have to do both.
Speaker 1 (08:15):
And I think the.
Speaker 2 (08:15):
Biggest difference is also like there's bucket ticking to be like, okay,
it's sent to there's many influencers with that much reach,
this many posts, but it's like what are people actually
talking about?
Speaker 3 (08:25):
But hang on a second, did you get any fucking sales?
Oh no, I didn't. You know the other thing that's
so interesting to me at the moment, And I was
about to say.
Speaker 2 (08:34):
Wow, By the way, this podcast we're going backwards. I
feel like we could do this timeline. Now we're going
to go backwards. We start with you now with Slothy.
Speaker 3 (08:43):
I think it's better. I love it anyway back to you?
Speaker 1 (08:45):
Were you very unconventional?
Speaker 3 (08:47):
Yes?
Speaker 1 (08:47):
I have a question. Do you think or prs good? PR? Wow?
Like is it better to be talked about than not toping?
Speaker 3 (08:53):
You know, look, the reality is look at Trump. I mean,
I'm the most not a political person you'll ever mate.
But at the end of the day, yeah, all PR's
good PR because look at where he is now the
second time he's been re elected, second time as the
President of America. Like him or loathe him, he has
maintained a consistent cut through in terms of being in
your face, and that obviously helps you don't really want
(09:14):
to wake up and read about yourself doing the wrong thing.
But at the same time, it keeps you relevant. And
I mean, if okay, we can use Jackie el as
an example, all of a sudden, she's everywhere for the
wrong and the right reasons. Well, one minute she's saying
she's at the Betty Ford Clinic, the clinic. The next
minute she's, you know, somewhere else. So I guess what
(09:34):
I'm trying to say by that is she's happy to
express the highest highs and the lowest lows, and with
that that brings in more people, more eyes, more listeners.
So yeah, I mean, that's the name of the game.
And I think you have to take the good with
the bad. I mean, I'm the queen of that, aren't
I fuck you dead?
Speaker 1 (09:50):
Oh my god? Yeah? Wow you really?
Speaker 3 (09:53):
Yeah?
Speaker 1 (09:54):
Yeah, But I do say that about social media.
Speaker 2 (09:57):
You know, sometimes I'm like, I kind of want this
to end up on the bad side Instagram or TikTok,
so it goes more viral. Sometimes I'm like, oh, there's
no negative comments and it's got no views.
Speaker 3 (10:06):
No worry, look on mine, there's plenty of negative comments plenty.
So yeah, look, I mean I think you have to
take the good with the bad, and the reality is
a better to be spoken about than forgotten about.
Speaker 2 (10:15):
I actually, but I like that you're using it as
also a platform to help people because like you talked
about the ozampic overdose, wowout it wasn't that a beauty,
But like I feel like that would have actually helped
so many people.
Speaker 3 (10:27):
It's so interesting, you know. I was so desperate. I'd
put so much weight on, Like I literally would have
to undo my Janes when I sat in the car
because otherwise I'd like to pass out because I was
so tight. And I got sucked in by it. I
believe Instagram. I'm pr girl. I believe like, oh well,
this person's doing it. That person's doing it. I've got
to do it. So of course I bought it. I
tried it. I took one point eight hit, which was
(10:48):
four times the amount in the first go. Most normal
people would take point five or something. I took one
point eight, and I was like, you know what, I'm
so sick of everyone having this. Oh no, I don't
do it. Fucking if you do it, own it? Have
I got faked's? If you ask me, yes, I do.
Speaker 1 (11:05):
Is there anything.
Speaker 3 (11:06):
Original left on my chassi? Absolutely fucking not. Oh my fingernails.
But that's it. Everything's been done. I am happy to
own it. I'm not about this. I'm gonna pretend I
haven't had liposuction. I'm gonna pretend I never took ozen
pick and I go to the gym every day and
I sweat it out to a stay stop lying, you know,
And that's the problem that's become something on social media
(11:27):
you'll pretend. Don't get me wrong. I'm very happy for
them to like spruce up my hair a bit when
it's looking at touch thin, with a face tune or
whatever it is. But I'm not going to change my
entire fucking face because then when I go somewhere, they're
gonna be like, fuck me dead, she looks different. So
it's become something that for me, I'm very color spata spade.
You know, it's black and white. Not many people have
(11:47):
got that anymore, which is a shame.
Speaker 1 (11:49):
Yeah, and I think that's such a good use of
your platform.
Speaker 3 (11:52):
Yeah. Well look, I'm very very col A spata Spade
on my thing, and people either like it or oer it,
but I don't really care. Yeah, I never have, and
if I care, I'd be crying in the corner twenty
four to seven.
Speaker 2 (12:01):
Honestly, I think it's like you've got such a good attitude,
like a outlook towards it, thought like, you just seem
so naturally optimistic, and I.
Speaker 1 (12:08):
Think that's where you need. That's what you need to
be an entrepreneur. And I think one.
Speaker 3 (12:11):
Hundred percent in a spotlight. Also, remember, you know, the
aim was never a spotlight. The aim was to be rich.
And I'm not afraid to say it. I didn't go
to work in the morning because I think this is
the best job in the world. It's like fucking prostitution
without having sex, doing payout. Quite literally, just selling your
soul every day to get that story up, to get
that product on Ariana Grande, to you know, to have
(12:32):
the hair tool from Mermade Hair in the right celebrity's hand.
But at the end of the day, I never did
it for stardom. I did it for the fact that
I never wanted to want to want. I wanted to
have whatever I looked at. I mean, there's still a
plane that I'd like, Bombardier eight thousand would be great.
That's why it's come back to work. Obviously, the reality
of being an entrepreneurs take the risk, and there's not
many people who are willing to take the risk. I've
(12:54):
had things that have failed. Do I use the word fail. No,
I use the word that it wasn't successful. But what
I learned was, okay, what not to do? You know?
We opened a social content agency, did the best content
under the sun, but at the end of the day,
couldn't make any fucking money. The equipment was expensive, the
photographers were expensive. So why am I fucking doing it?
Was it a failure? No, it wasn't all of a sudden.
(13:15):
Within one building, it had a PR agency, had a
digital agency. I had a content creation agency. It was
a dream, but it wasn't profitable. But I had to
take the risk as an entrepreneur to be able to
offer that service. With that came other clients from a
PM perspective. So there's lots of things that you'll do
as an entrepreneur which maybe not profitable, but at the
end of the day, what they do for you is
they may bring other eyes in. You know. It was
(13:37):
like my books. I've never read a fucking book in
my life. I think I've got five or six of them. Yeah,
how did I do it? Because it opened the door.
I was the only PR girl with books. Why don'dt
I do Celebrity Apprentice? Probably for the same reason you
do Shark Tank.
Speaker 1 (13:48):
Oh my god.
Speaker 2 (13:49):
They asked me to be in that season and I
was like, I will have a two month newborn at
that point.
Speaker 1 (13:54):
More So, I also was so scared. I have a
fear of losing.
Speaker 3 (13:58):
Oh well look yeah, I played away like I've had
played a window.
Speaker 1 (14:02):
Yeah.
Speaker 3 (14:02):
Oh wow, that was an interesting experience. But why why
did I do it? Because it was an opportunity to
expand my platform, My platform for me being my work.
I wanted to be that one publicist in Australia that everybody.
Speaker 1 (14:13):
Ever knows and that you've done that.
Speaker 3 (14:14):
Yeah, but with that, you take every challenge that comes
your way. Fucking books, never read a book. TV says,
jump out of a fucking chopper like an idiot. Last
for six hours. I am the highest paid reality starle
in history. Six hours was a you made a MATSA
that's amazing. Well I did do was jump out of
a chopper.
Speaker 2 (14:35):
I know, but you you found the prs spin on
that are But yeah, I think people these days, like
you know, I'm probably even guilty of it. As your
business grows, you get into more of.
Speaker 1 (14:44):
A safe mode and you don't take enough risks.
Speaker 3 (14:47):
See I've never been safe doing that. I've never been safe.
I have too big a fear of failing and not
having money in the bank that I have never ever
got to it. It's really weird, I guess because there's
so many detractors that I attract that say nasty stuff,
want to see me foul, want to see me end
(15:07):
up in a ditch and not be able to get
myself back up. That the obsession to succeed has pushed
me to continually never fall into a safe zone. I've
never fell into safe ever. Even when I retired, I
still worked. I started the phone accessory brand. I was
doing all sorts of different stuff. Why because I needed
to keep it going. I didn't want to feel comfortable.
(15:29):
I didn't I have money in the bank. But I
don't want to become that person who becomes complacent. Ever.
I think it's the biggest mistake.
Speaker 1 (15:36):
I feel like that's definitely although I've had a mind blake.
Speaker 3 (15:40):
Good okay, someone good one one? Yeah, very guys, well
clearly did Yeah. I know she's got a sexy voice
on place. Don't leave me in the room with her.
You never know what could go.
Speaker 2 (15:54):
Let's go back to the start. I know you've told
the story so many times.
Speaker 3 (15:58):
You know, there's so many stores, which one well, like,
I mean I.
Speaker 1 (16:01):
Love that you didn't. You would never pr train and never.
Speaker 3 (16:04):
Yeah, that was the best thing for me because you
figured it out.
Speaker 1 (16:06):
You had to do it differently. Yes, I do it
your way.
Speaker 3 (16:08):
Yeah, oh I did it my way. There wasn't even
a way. I just hit the ground. I had customers
and I had to deliver, and so you figure out
as you go and nothing.
Speaker 1 (16:16):
How did you go on a summer an agency?
Speaker 2 (16:18):
Because I do think starting a business back there, there's
so much scarier then. Now it's much more normalized. I disagree.
I would never do it again today. Really, you would
need your head fucking red.
Speaker 3 (16:31):
No. No, when I started, remember i'm forty four now,
I started when I was twenty four.
Speaker 1 (16:37):
I started at twenty four or twenty three.
Speaker 3 (16:39):
Yeah, she's sting showing off.
Speaker 2 (16:41):
Now there is at twenty three this show shop.
Speaker 3 (16:46):
Okay, let's stay, we'll stay with twenty four.
Speaker 1 (16:47):
Yeah.
Speaker 3 (16:48):
I was given an opportunity. Von Dutch was a big
brand at the time, and this particular distributor was bringing
it in and he was like, oh, I've seen what
you're doing with diesel, which is where I was working
at the time, would you like a job? And I
was like, Eh, what do I need to leave this
job for to take another job? I was eating twenty
five thousand. I was pretty happy with myself. Imagine I'm
earning twenty five thousand, Now, what the fuck would you hate?
Speaker 1 (17:06):
My first salary is twenty five thousand dollars two.
Speaker 3 (17:08):
Imagine in accounting. Yeah, oh you see how much smarter
than me you can add up? I can't. I was like, oh,
I don't really want to take a job. He goes,
we why don't you start your own business and I'll
give you Von dutch as your first client. So I
did the next day. I gave my notice the next day,
and I started my business. I was willing to take
the risk, but I always use the analogy like if
you go to the snow and you see a black
run or a blue run or a green one, I
don't know what the easiest one is. I took the
(17:29):
black runs. Yeah, okay, well I took the black run.
I can't fucking ski. But from a business perspective, I
took the black run. I quit my job. I took
Von dutch on and I was you know what I'm
going to fucking sink or I'm going to swim. And
I was so obsessed with making my parents proud of
me because I was such a shit student and a
naughty girl that I was like, Okay, I have to
make this work. I have to make this work. So
(17:52):
it was not even an option for it not to work.
I made sure I was cheaper than everyone in the marketplace.
I made sure I went to every fucking event there
was available to me. I was hungry, blonde hair, big
tits cells. Anyone who says sex cells don't believe them.
Speaker 2 (18:08):
When did you kind of go like, oh, I made it?
Like what caused that? How did you reach?
Speaker 3 (18:12):
Like when I went and bought an Aston Martin for cash,
I remember, I was like surroundred and eighty thousand. I
was like, y'all take it. He was like, would you
like finance? I was like, no, no.
Speaker 1 (18:21):
No, that's awesome.
Speaker 3 (18:22):
But as materialistic as it is, I mean, don't get
me wrong. Before I bought that at twenty one, I'd
bought an apartment in Double Bay that was from working
part time. Then I bought another house in Wallara, which
I think was about three point three point two. In
those days that had a mortgage obviously, but being able
to actually buy and do and build my wealth was
for me the biggest thing. I was like, Wow, this
(18:43):
was pretty fucking cool buying a Burken bag as well,
and a bew Main jacket. I remember this bel Main
jacket was like seven and a half thousand dollars, and
I was like, you've really fucking made it. Yeah, it
was the ugliest thing under the sun, but hey it
was seven and a half thousand dollars and everyone knew.
Speaker 1 (18:57):
Oh I remember back then.
Speaker 2 (19:00):
I was like, oh, I can get it design of that,
or I can spend that money building an app.
Speaker 3 (19:04):
Oh of course she built the fucking app. The account
built the app. You've got to remember, a whole part
of my cell was if you looked at me, you
saw success because as a normal person out there, you
see a burk and you see an aston mutt, you
see a Balmaine jacket and you're like, fuck me dead.
She never graduated JUNI she was a shit student at school.
She just worked hard and she's been able to achieve it.
(19:26):
So for me, part of the whole image thing was
my pr Yeah. Absolutely, you know I was pring the dream.
Oh you don't need to justify expenses to me. Okay,
as she sits with a Christian your necklace and a
priut of shoe.
Speaker 1 (19:41):
Yes, I love your private shoes.
Speaker 3 (19:43):
Pleasure, not some dollani fort them on for you. So
I'd slip into a door number. I saw a nice
white crochet number downstairs. It yeah, well, note to self.
Pr girl needs to know that if someone's coming for
the podcast, what should they be offered before they come
to the podcast? Oh, chow po show to wear show?
Speaker 1 (20:03):
Hello? Oh we should Oh my god? All right, Kate,
this is like approved approved, Well it should be.
Speaker 3 (20:11):
You have a YouTube channel.
Speaker 1 (20:13):
Do you think people feel pressured?
Speaker 3 (20:14):
Give them the option. It's not about pressuring them. It's
about putting it out there. If they choose to take it,
fans cantastic. If they choose not to, no problem either.
But you've got them sitting here, you're looking from the
waist up. Are you going to offer them something to wear?
Speaker 1 (20:28):
Yeah? Hello? Yeah?
Speaker 2 (20:30):
And of course, as the business is, and you know
people actually also like when people do. Some people gift
me products before they come on the show. I talk
more passionately about their product, of.
Speaker 3 (20:40):
Course, because you knew about it now I never knew
you had crochet garment. That was a lovely item down
So the first thing I did when I walked in
the door was I picked it up. Now you have
someone sitting in your chair. The first pr mistake you've
made it you haven't even fucking sent me a product
to wear. Okay, we'll get you when I wonder.
Speaker 1 (20:57):
Thank you, thank you. See, we're all learning.
Speaker 3 (20:59):
You learn something, and you learn something today, and hate
Shah needs a fucking stern talking to.
Speaker 2 (21:06):
Okay, we need a tally. Okay, you forgot what you said.
I forgot one thing. I'm on two now I'm on.
Speaker 3 (21:11):
Two mistakes and I'm gonna say one other thing. You
know it's your signature. But I fucking hate the fact
you call yourself lazy.
Speaker 1 (21:17):
Oh i've heard this.
Speaker 3 (21:18):
Yeah, it actually pains me. Mm hmm. It pains me.
Speaker 2 (21:22):
Because people have said that and I win them back
with this comment. It's because Bill Gates says, give someone
who's lazy something to do and they'll find an efficient
way to do it.
Speaker 3 (21:32):
I don't care he's Gates.
Speaker 1 (21:34):
I don't think saying that.
Speaker 3 (21:35):
I am not happy that you have that aligned with
your name. It's not fact being lazy is something not
to be proud of.
Speaker 1 (21:45):
I know, I'm not even lazy.
Speaker 2 (21:46):
Should we rebrand to like I want to be like
the Startup Show or something, but we're not startups, but
like just something more.
Speaker 3 (21:52):
Remove this word remove No, the fucking lazy.
Speaker 1 (21:57):
Yeah, so then we'll just be well something else in there.
Speaker 3 (22:02):
Yeah?
Speaker 1 (22:02):
Oh yeah, I'll myself the sex who doesn't your hair?
Speaker 3 (22:07):
I don't nor my own makeup.
Speaker 1 (22:09):
I know, I'm so sad with my hair normally looks
better off.
Speaker 3 (22:11):
No, you look nice, don't worry. I'm just being a bitch. No,
she's not fucking humble, she's sitting in a flat doll. Okay,
stop sucking up.
Speaker 1 (22:23):
Thanks Caitlin. Yeah, hey, potty bam.
Speaker 2 (22:26):
For those of you dreamers out there ready to start
building your own online business, the Lazy CEO Business.
Speaker 3 (22:32):
Course is for you.
Speaker 2 (22:34):
It's ten modules packed with visuals, live examples covering everything
from sourcing product to marketing and scaling.
Speaker 1 (22:42):
You can go at your own pace, read.
Speaker 2 (22:44):
Visit lessons whenever you need, and actually see results.
Speaker 1 (22:47):
If you been stuck.
Speaker 2 (22:48):
Wondering where to start or what to do next, this
course gives you the step by step guide to finally
make it happen, and because you're part of the pottyfam,
grab twenty percent off with the Code podcast twenty head
to the lazyceo dot com and start building your business
your way. So since then, you've said that a bunch
of businesses like when do you see? But you must
(23:10):
have so many business ideas, right, Like how do you
know what you're going to launch, what you're not going
to do? How do you know when you're close something?
Speaker 3 (23:15):
Now? Like you know, well, you close it when it's
not fucking profitable and you're spending too much time on it,
and that time that you're spending on it is being
taken away from the time of the business that's profitable. Yeah,
perfose example. So you know, like for me, it made
much more sense for me to dedicate my time on
Ministry of Talent the digital agency than it did being
a content creation agency. If I can't make money and
(23:36):
it's pulling my time away from the profitable business, what
the fuck am I doing in terms of new stuff?
I mean, look, I'm always doing little bits and pieces,
but that's just because I like being busy.
Speaker 1 (23:46):
You know.
Speaker 3 (23:46):
Someone said to me yesterday, what's your hobby? And I
was like emailing, and he was like, okay, I said, oh,
I suppose diamond dots. I think. I was like, well,
how old are you?
Speaker 1 (23:57):
What's diamond dots?
Speaker 3 (23:58):
It's like tapestry kind of Oh my god, yeah, you
buy it in spotlight, it's not going to be your jack.
I am forty four, close to fifty. So basically, you know, look,
I'm always looking at things to do. One thing I
have learned is I don't like partnerships. I'm not good
in partnerships. It's my way or the fucking highway. If
I don't think it's kosher, I'm not going to fucking
(24:19):
do it or sweep it under the rug. Partnerships are
not my thing. You know. I think you have to
be a very different human to me to be able
to work in a partnership environment. I'm very forthright. I
call a spat as spada. As I've said before, it's
very hard to have a partnership, and there's so many
that fail. I googled, like, what makes a successful partnership.
It's fucking hard. Like the percentage of failures is like
marriages and divorce.
Speaker 2 (24:40):
So many businesses are like together, even going to coldplay
my twenty eight years.
Speaker 1 (24:45):
You guys have been together to.
Speaker 3 (24:46):
Imagine they probably hate each other. You do realize that don't.
Speaker 1 (24:50):
Staying together ft.
Speaker 3 (24:50):
I mean, I always remember one of my first clients
in Ministry of Talent with they all hate us, Tasha
and el Ferguson, and they fucking hated each other. I
don't know why they called it, they all hate us,
they hated each other. So you know, it's very hard,
and that's just not my thing. I'm very much a standalone,
get it done, take the risks.
Speaker 2 (25:09):
I think I love partnerships because I'd bounce better off
people and I me move quicker you can because I've
had business partners. I had actually had a business partner
for show Pro.
Speaker 1 (25:19):
Did you yeah for the first year, our first year we.
Speaker 3 (25:21):
Went, we lasted for a year, yeah, and we were.
Speaker 2 (25:24):
Not doing that well. We were making five thousand dollars
a month. That's like one or two orders a day.
I bought SHOPO off her for twenty thousand dollars, which
is like all the money I had back then. Show
Po's last valuation is forty thousand dollars. For the record, anyway,
the next month doubled in sales, and then after that
doubled in sales within five months.
Speaker 1 (25:44):
We were like on a million dollar run.
Speaker 2 (25:45):
Made I feel like I need maybe a business partner
to get things kicked off. Otherwise I get maybe it's
my fear of failure.
Speaker 3 (25:51):
Or someone works here. It could be a business funnel.
Speaker 1 (25:53):
We don't have the creative bounce off.
Speaker 3 (25:55):
No you don't. You've got a whole team out there.
Get them here five days a week, not fucking two
days a week, guys, spouse, Well, it's true. That's why
I need to be in an environment with people.
Speaker 2 (26:05):
I think the difference before COVID I was more like
the same age as everyone were together five days, so
much more collaboration. Now everyone's like, but that's your fault,
but everyone's much younger. A difference, and I think the
business has grown bigger that everyone just presents ideas to me.
Speaker 1 (26:22):
There's no brainstorm.
Speaker 3 (26:23):
But you're not together. You're not on the floor with them.
Where's your desk?
Speaker 2 (26:26):
Have it?
Speaker 3 (26:26):
Where's your desk? No?
Speaker 1 (26:28):
I sit with everyone but two days awake. Yeah. I've
never had a corner office me neither.
Speaker 3 (26:32):
I had one just for shits and giggles so I
could look like a baller. Never sat in there. Yes,
I sat on that fucking floor from the minute they
walked in the door to the minute they fucking walked
out the door. Yeah, I mean, the only way to
work the team is with the team. And I'm sorry,
I don't believe in this from home.
Speaker 1 (26:48):
Sorry, well, I'm too easy now to come in there.
Speaker 3 (26:51):
Oh no, you're not, she sacked.
Speaker 1 (26:56):
I get so much more done on the days at home, though,
Oh my.
Speaker 3 (26:59):
God, will you stop? I swear to God, Yeah, I'm
sure not.
Speaker 1 (27:03):
I don't get anything done during the work day. I
will literally if I was to write down what I do.
Speaker 2 (27:08):
I mince around, go and chat to everyone. I just
like mince around the office and I make some content.
And then there's lunchtime.
Speaker 3 (27:15):
I think I need to be your bosster fucking lunch
who eats lunch.
Speaker 1 (27:19):
Work experience week. I mean that I'll.
Speaker 3 (27:22):
Come in here and do work experience with your broxies.
Speaker 1 (27:24):
You InKo. That could be like you know, childhood dreams.
Speaker 3 (27:27):
That could be like yes, I was just about to.
Speaker 1 (27:31):
Say, tell me about your TV experience.
Speaker 3 (27:34):
There's been a few times, I know, Celebrity Apprentice. No,
I fucking hated everyone, but it was they were all
stepping stones the publicist. What has she done? She's done
Celebrity Apprentice, She's done.
Speaker 1 (27:44):
Tell me what was the worst thing about Celebrity Apprentice?
To make it really?
Speaker 3 (27:52):
She was just rude. You know, I have a real
problem with people who are rude to other people. You know,
like when you're in a restaurant and someone speaks with
goodness to the staff who are working in a venue.
I've got like a real problem with that. Treat everyone
with respect, and just because the you know, you're you're
cast member and the people on set are staff, fucking
(28:13):
treat them as how are we any different? We're just
the fucking mugs who want to be famous who are
doing the show. Yeah, it's not about you know that
we're a better person or we're more important.
Speaker 2 (28:25):
So I think it's because we've been also there, Like
I'm not you know, you're the hot check at checkout.
Speaker 1 (28:29):
I'm like that loser teenagers.
Speaker 3 (28:32):
But at least you could pay. You could count the
change I used to give the wrong change to everyone,
and I like, you know.
Speaker 1 (28:39):
You know, for sixty cents, you could upsize like I was.
Speaker 3 (28:42):
I was not upselling. I was taking phone numbers though,
damn it. Beginni comes through Datson, comes through Roxy texta Lamborginni.
Speaker 1 (28:51):
Now I mean that is that is brilliant. I feel
like I'm making money for McDonald's. I'm just employee of
the mug.
Speaker 3 (28:58):
Well that's because you're the account and background I can't
add up. Yeah, I could take phone numbers only.
Speaker 1 (29:03):
And your own show like that would have been incredible.
Speaker 3 (29:05):
So no, Look, that was part of pilotweek with Channel ten.
Speaker 1 (29:09):
Rage. It was the best.
Speaker 3 (29:10):
It was the history.
Speaker 1 (29:11):
Yeah, the numbers were great. Yeah.
Speaker 3 (29:13):
I always just wanted to make money. I did all
of those things to be that one girl that everyone remembered,
but the one girl that everyone remembered for actually having
a job, not for having my legs behind my ears
and having a sex tape, for having a job and
being successful at my job.
Speaker 2 (29:28):
I remember going to the Logies for the first time
and I was like, wow, I'm here so many people.
They're like so much respect for acting and all of
that and like being and lots of beautiful people.
Speaker 1 (29:38):
By I'm here because of my business. Isn't that I
can't And that's what.
Speaker 3 (29:43):
My thing was. It wasn't about fame, it wasn't about
opening the newspaper. I didn't want to be in the
social pages. I wanted the stories to be about oh Wow,
she did this, not she went there, she did this,
So that was the whole aim. That was why I
did the Celebrity Apprentice. That's why I've done the books,
because it shows that you actually really started and finished upthing.
You achieved it. I never achieved fucking Uni. I couldn't
(30:05):
even get in. So for me, it was how did
I get to those pages because of taking the risks
within my business, because I wanted to be an entrepreneur.
I wanted to change the way people are doing what
I did. What I do again.
Speaker 1 (30:17):
Now, what's one big misconception people have about you.
Speaker 3 (30:21):
I think that I'm not approachable and I'm not kind,
you know, I think, yes, I want the job done.
I want the job done well. As any employer will
say to you, you don't have a bum on a
seat with a pulse to be mediocre. Anyone who is
in my business, I want to excel. I want to
take you from the intern to be able to be
a senior publicist, or from the intern to be a
talent senior talent booker. I'm not mean we have a
(30:43):
job to do. We are put on this earth for
a short time and for a good time. Do your
fucking best. I am approachable. Am I a hard task master? Yes?
I am. Because I don't want you to come to
me and be mediocre. I want you to come to
me and be fucking deadly. I know every single person
who puts Sweaty Baby or Ministry of Talent on this,
We'll go for a job interview and they'll get the
fucking job. Why because they know that I will train
(31:04):
from the ground up and whatever you get out of
me is someone who will give one hundred and ten percent,
not fifty percent. Because of that, the misconception would be
I'm a fucking bitch. I'm not a bitch. I want
you to do well. So in order for you to
do well, I have to be the person who just
doesn't go, oh that was let me pat you on
the participation, or yeah, I fuck suck the participation. You
(31:24):
know that pisses me off about school. Now that there's
no first, second and third prize in the running race,
really I want you to want to get first. If
you get fucking fifth, it doesn't matter, but at least
have the desire to get to first. So I'm pushy.
I'm hard, but I'm kind and I'll back you.
Speaker 1 (31:40):
Yeah. Well, this is the thing. We have a four
year old and we never realize. When we went to Bali.
Speaker 2 (31:45):
And we're in a kids club, we played he's like
at that age where he can play a board game.
We played snakes and ladders, and as soon as he
went down the snake, he.
Speaker 1 (31:52):
Went, I don't want to play anymore. Wha And I'm like,
oh my god, this child doesn't know how to lose.
Speaker 2 (31:58):
And then we're like, and he's so smart, we need
to gaslight him and like get him to lose more,
trip him over a little bit, like otherwise he's going
to be he's not going to be tough. Yes, you
can't deal with the real world.
Speaker 3 (32:07):
And you have to be tough because the world is
fucking cruel.
Speaker 2 (32:11):
I feel like you're one of those you know that
saying like you're the product of the closest five people
around you, and like people.
Speaker 3 (32:16):
Around you're five around me.
Speaker 2 (32:18):
But I can see that you're someone like you know,
being around you, you wouldn't make people work harder, just
like you know, people can give themselves bullshit excuses to
not do it. Everyone's got an excuse yeah, yea yeah,
personal branding, Like I mean, I personally never set out
to have a personal brand, but because show pro started
just retailing other brands, like, that's not PR worthy at all.
Speaker 1 (32:40):
So then I found that the only thing that was
PR worthy was the startup story.
Speaker 2 (32:45):
And then that's when like wow, I was like being
an Asian female finally paying off.
Speaker 1 (32:49):
This is great.
Speaker 2 (32:50):
How did you set out building your personal brand? And
what advice do you give other people?
Speaker 3 (32:56):
You know? My angle was that I was twenty four,
That I was four year old girl in a space
that was very dominated by much more mature people. Number one.
Number two, that I wasn't UNI trained. People loved the underdog.
People love the fact that she's young. She's giving it
a crack. She never went to UNI. She wasn't trained
for me. So that was my angle. That was my cell.
(33:17):
I'm twenty four, I'm hungry. I work seven days a
fucking week, twenty four hours a day. I'm always on call.
Blackberries came out, of course, I had one white because
I knew I would be the only girl who would
answered twenty four hours a day. That was my whole cell.
Twenty four, not trained took the risk and was going
to be half the price of everybody else.
Speaker 2 (33:33):
When did you think you went from the underdog to
getting like the tap Poppy experience.
Speaker 3 (33:38):
It didn't take long, like a year.
Speaker 1 (33:40):
Like a year.
Speaker 3 (33:41):
Everyone fucking hated me in the business. Everyone hated me.
They hated me my competitors because I was so fucking
hungry and failure was not an option. They hated me
because I would take risks that They've been in business
for thirty years. They wouldn't have even dreamt of doing
what I was doing. I was down on BONDI doing stunts,
giving fake names to the rangers, getting fines, not even
having to fucking hate them, and my clients were loving life.
(34:02):
All of a sudden there was this breadth of fresh air.
They could have done it, but they didn't want to
take the risks. They didn't want to go, oh, well,
it's Saturday, and I really want to work fucking Saturday
and Sunday. I was down there. Actually, I'm not gonna
tell the idea I was about to tell, because I'm
gonna do it. I mind about the ballards anyway. The
fact of the matter is I see every space as
an opportunity for branding exposure, and I'll find a way
(34:24):
to fucking make it happen. No one wanted to do that.
No one wanted to take the risks, no one wanted
the fucking fines. I'll do it. So they hated me.
It didn't take long, and they still hate me.
Speaker 1 (34:34):
How do you deal with being in so much spotlight
and scrutiny?
Speaker 3 (34:37):
I don't care. It makes me want more. It actually
makes me go, Okay, well you hate me that much?
Now just wait what I've got stall for you, given
by spite as well. Yes, I like these people write
shot my feeling. I'm like, oh really, yeah?
Speaker 1 (34:51):
Like thanks?
Speaker 3 (34:51):
Do you've just fired me out for the day?
Speaker 2 (34:53):
You've done so much? What is actually next on your
bucket list? Like, personally and professionally, I hate that fucking question.
Speaker 3 (34:59):
I haven't even had breakfast yet, I don't even know
what's for fucking lunch, and you're asking me what's next
for me? We'll probably to get these hair extensions.
Speaker 1 (35:05):
Take that question.
Speaker 3 (35:07):
Anyone can say you're supposed to ask that question. I
don't know. I don't ever have a five year plan.
I don't have a tomorrow plan. I take today as today,
and I have to divide and conquer. Nothing else. Forget plans,
forget budgets, forget fucking to do lists. If you've got
a to do list, you're dead. To me, just do
don't write. Oh no, no, no, no, no, no, no no no.
Speaker 1 (35:31):
There's people that we have a signa and then they're
creating a sana task. What's that? It's like a oh,
here we go.
Speaker 2 (35:36):
It's like in the organization board. I'm like, you could
have just done it by the time.
Speaker 3 (35:40):
We wrote it. Don't, my goodness, don't even just do it?
Speaker 1 (35:45):
No, I get it. I can't.
Speaker 3 (35:46):
So what's tomorrow? Fuck knows. Every opportunity that comes my way,
I take you said to me, do I want to
do this? I never fucking do this shit ever? No
one needs to hear my fucking voice. But I did it.
Why because you're very current at the moment, Because I've
got something to push. I'm in pr again. Okay, So
I use this as a platform. All of a sudden,
(36:06):
Oh that chicks back. Yes, so I would never do
this kind of stuff. But you use every opportunity that
comes your way. If it's a fit, you take the chance.
Speaker 1 (36:14):
And now it's time for final advice. What's the best
piece of advice you received?
Speaker 3 (36:19):
Stop talking?
Speaker 1 (36:21):
Surely not?
Speaker 3 (36:23):
No, you know, look that's your secret.
Speaker 1 (36:25):
Oh I have a better question.
Speaker 2 (36:26):
What's your superpower? No answer both, I'm want both. I'm
milking you while you're here.
Speaker 3 (36:31):
Yeah, okay, So what's the best advisor?
Speaker 1 (36:33):
Look?
Speaker 3 (36:33):
I think Debtor's list is such an important one. It's
such a random one. But I remember when I first
started my business. I was invoicing out of word. I
wasn't invoicing in an NYB or A zero. And when
you're invoice in word, obviously you've got no way to
see who's paid and who hasn't paid. And I had
a Debtor's list. It was as long as my arm.
People just basically weren't paying their retainers. And it got
to a point where a couple of businesses went belly up,
(36:54):
and I obviously lost the money that they owed me.
So Number one, Dennis List, don't become you know. Yes,
I'm the face of the business. Yes I work the business.
I'm ignorant in terms of the financials of the business
because I fucking don't know numbers. I got like fourteen
out of one hundred and math. So but what I
get every single week on a Wednesdays, I get a
debtor's list, not on a fancy piece of paper, but
(37:14):
just the list of the clients you haven't paid and
how many days out they are from when they were
supposed to pay.
Speaker 1 (37:19):
Why.
Speaker 3 (37:20):
Because you need to know what's coming in. It's all
well and good for it to be going out, but
if it's not coming in.
Speaker 1 (37:23):
You're fucked.
Speaker 3 (37:24):
My other question that you asked me is what's my superpower? Fuck?
Speaker 1 (37:30):
I can talk the talk, and I can walk the walk,
and you work fucking hard, not that hard.
Speaker 3 (37:35):
At the moment, I like it's quite weird.
Speaker 1 (37:37):
I say the title fuck you.
Speaker 3 (37:38):
I'm having a lazy nex to my name. Ahaha. Like truly,
I'm gonna come with a fucking sharp instagrub.
Speaker 1 (37:44):
Oh my god, this is graffiti hour.
Speaker 2 (37:46):
Seriously, as she knows which days we're not here, she's
gonna bring it.
Speaker 3 (37:49):
Yeah, well you are here from next week. You're fucking
here five days a week clocking in. No, I'm not.
I'm not being funny. That is my one tip to you.
I don't get this fucking business not being there. Be
in there be the train driver, drive the fucking train.
I don't care if you get a lot done when
you're at home. You can't drive the train with an
armslecle approach.
Speaker 1 (38:08):
You're rich.
Speaker 3 (38:09):
Now, imagine how fucking Richie could be if everyone's working hard.
Speaker 1 (38:12):
No, I mean I'll think about it, maybe.
Speaker 3 (38:15):
Not think about it, fucking doing what people are hear
on first No, we got shoots on talking about you
on that note.
Speaker 2 (38:24):
Oh no, no, thank you Roxy and Shan great, Thank
you so much.
Speaker 1 (38:29):
Okay, that's it from me for now. Thanks for listening.
Speaker 2 (38:32):
If you're loving the podcast, don't forget to follow, and
I would love it if you can do me a
favor and leave us a review, and if you are more,
join the conversation on a podcast Instagram at the Lazy
CEO on the Score podcast all link in the show notes.
Speaker 1 (38:47):
Catch you next Tuesday
Welcome to the Lazy Ceo Podcast. I'm Jane Lou.
Speaker 2 (00:09):
I escaped the corporate grind in twenty four and started
my own business, Choupo, a global nine figures online fashion brand,
and now I want to share my learnings here with
you every Tuesday, so join my conversations with the entrepreneurs
behind the iconic brands we all know and love. In
between interview weeks, you'll find me talking about hot topics
that fascinates me in the world of business and personal development,
(00:32):
alternating with help my Small Business episodes, where I deep
dive into a small business every.
Speaker 1 (00:38):
Month to help them grow.
Speaker 2 (00:40):
And why the Lazy Ceo you ask, Well, give a
lazy person a problem, they'll find the simplest way to
solve it. Happy Almost New Year's Eve, forty fam so
excited that twenty twenty six is just around the corner.
This year, we're all going to take it upper level
and smash it out of the park. I'm so excited.
(01:01):
But for now, I'm on break because, oh my god,
what a year twenty twenty five has been. And because
I am on break, I'm reposting one of my favorite
podcast episodes from earlier on the show.
Speaker 1 (01:13):
Trust me, it's a must listen.
Speaker 2 (01:15):
Today, we're revisiting Roxy Jusenko, one of the most influential
people in.
Speaker 1 (01:20):
PR in Australia.
Speaker 2 (01:21):
Roxy is a powerhouse entrepreneur, founder of Sweaty Beddy PR
and Ministry of Talent, and she's built her personal brand
into a household name.
Speaker 1 (01:31):
In this episode, we dive into.
Speaker 2 (01:32):
A journey the lessons she's learned and how she navigates life,
business and building a personal brand that's sticks.
Speaker 1 (01:39):
We'll be back to regular programming next week with a fun.
Speaker 2 (01:42):
New Year's episode to kick off twenty twenty six in
the Right way, and then followed by a very special
five part mini series on how to build your personal
brand in twenty twenty six. Guys, this is probably my
favorite content ever, so I can't wait to share this
with you. All right, for now, let's get into it
with Roxy.
Speaker 1 (02:05):
Welcome, Roxy, very excited to get you here.
Speaker 3 (02:09):
Well, hang on just a second. We've already established that
the team in here comes to work on a Wednesday
and Friday.
Speaker 2 (02:14):
Oh yes, Roxy is already confronted everyone, including HR or
was that Hr the other chick in the bat?
Speaker 1 (02:20):
Well?
Speaker 3 (02:21):
Hr, I need a serious discussion. Number two, You provide snacks.
Speaker 1 (02:25):
Yes, and not. The home brand was the good Ones.
Speaker 3 (02:28):
Oh baller, I've already told Emily, don't get any ideas
my worker. Forget it. There are and you are coming
to work every single day. I'm not paying rent on
the premises for it to sit.
Speaker 1 (02:38):
I do hate that the rent sitting empty.
Speaker 3 (02:40):
Yeah, but I'm not happy about this. Yeah, you should
own this building.
Speaker 1 (02:43):
I know we've been thinking about this, thinking, dough doing.
Speaker 2 (02:47):
Do you know how many officers I've had seven? Well,
that's keep changing our minds.
Speaker 1 (02:51):
Don't change your mind.
Speaker 3 (02:54):
This is where the money is, bricks and watar Yeah.
Speaker 1 (02:58):
I know I'm not a real estate goal tough.
Speaker 3 (03:00):
Yes you are. You don't even freaking Birch Grove on
the water.
Speaker 1 (03:03):
I should be real estate out. Okay watch his face.
Speaker 3 (03:07):
Yeah back to you.
Speaker 2 (03:08):
That to you, you are such an og because I
remember when my first business started and we were looking
at pr and Sweaty Betty was already my first business
that failed. Sweaty Bedy was already it was number one.
It was called fat Boy Group.
Speaker 1 (03:21):
We didn't even approach you guys because you're like too
big and were to like we were two ships.
Speaker 3 (03:26):
Well you should have maybe it wouldn't have failed.
Speaker 2 (03:28):
No, I don't know, because it was a bad business model,
so I didn't need false hope for you to prolong
it longer.
Speaker 3 (03:34):
So it's good that off.
Speaker 2 (03:36):
Yeah, the best success we actually had we didn't use
a PR agency and the problem was we couldn't afford it,
so that probably is where all of.
Speaker 1 (03:43):
Our money went. And we got so much press.
Speaker 2 (03:46):
I was genuinely impressed, and it gave us this false
sense of accomplishment.
Speaker 3 (03:50):
Yes, but we didn't have to say And that's an
interesting point. You know. There were many people who came
to me when I was doing PR originally and they're like, Oh,
got this big idea, can you PR it? And I'd
say no, and they think, oh, she's a fucking bitch.
I'm not going to take your money if I know,
oh my god, you can't actually get anywhere.
Speaker 1 (04:06):
Another PA agency actually declined us for that business.
Speaker 3 (04:09):
That's unusual.
Speaker 2 (04:10):
But I respected her for it, for her PR nouse
business nouse, and then I ended up.
Speaker 3 (04:16):
Going with her did you gues see it?
Speaker 2 (04:18):
Because I was like, I feel like she's got a
better idea.
Speaker 1 (04:20):
Oh no, she cares commercial.
Speaker 3 (04:22):
She didn't want to take your money.
Speaker 1 (04:24):
And brand as well. Yeah.
Speaker 3 (04:25):
See, most of the people in the market would say yes, yes, yes, yes, yes,
stores and cents. At the end of the day, you
don't need it. Is a bad taste in that customer's
mouth when they spend this money, they don't make any
sales and then they go, hang on, what do we
do now? You shut the business? Sorry it? Well, yeah,
so you're back in the pr HOUSEWIFERI was not for me, right,
(04:47):
I'm no good on the washing machine.
Speaker 2 (04:48):
I'm yeah fucking on the hospital corners for bed in
your housewive times?
Speaker 3 (04:53):
Do you like my tan? I look like I'm from Jamaica.
But what did I do? I shopped and shopped. It's
a fucking mo boring existence. Remember I worked since I
was fourteen, So going.
Speaker 2 (05:04):
From I worked at McDonald's, I was gonna say, our
journey starts at fourteen.
Speaker 3 (05:09):
Well you're on the drive through.
Speaker 1 (05:10):
I did drive through and just front.
Speaker 3 (05:12):
The place to pick cover bloke. I truly don't. Oh
they like a girl in a uniform? What's wrong with you?
I could write the one I went on that, but anyway,
that's for another subject. That's another topic.
Speaker 1 (05:23):
So I was bored.
Speaker 3 (05:24):
Yeah, I left, I went to Singapore, sun tanned eight drunk,
put eighteen kilos on Wow, but.
Speaker 1 (05:30):
Singapore is really like I love it, but it's very clinical.
Speaker 3 (05:33):
It's not a place it can you stop being so
politically correct. It's fucking boring.
Speaker 1 (05:38):
Is it's boring? You know?
Speaker 3 (05:40):
Look, the best thing is only so much chili crabs you.
Speaker 2 (05:42):
Can eat and like chili price alcohols Oh well, trust me.
Speaker 3 (05:47):
Eighteen kilos of alcohol I consumed in a year. So
I moved there, did nothing and I was like, this
is not for me, So back to it. Yeah, amazing,
and no one took my place. Do you know what
in two years, I don't honestly think anyone has been
able to push the boundaries, take the risks that I'm
willing to take. And that's what gave me an edge
(06:08):
in my business. Not because I was the smartest, not
because I was the best priced, because I was the
one that would take the risks, treated the business of
the customers as my own. Because of that, I did well.
I made serious fucking money. But now everyone's safe and
concerned and so politically correct. I didn't give a fuck
what you think about me.
Speaker 1 (06:27):
Cancel culture is so big.
Speaker 3 (06:30):
I mean I've been canceled five hundred times. Yes, you
can't get Hey, I'm the Queen of reinvention.
Speaker 1 (06:35):
Dog. I love it, I love it, I love it.
I love it.
Speaker 3 (06:37):
Yeah, the poster girl for it.
Speaker 1 (06:40):
When did you kick things back off about five minutes ago?
Did you you know?
Speaker 3 (06:44):
You're the first to know. No, I've always had Ministry
of Talent, which is the digital agency which does influences,
which is an amazing business. You know, you're the conduit
between the customer and the influencer. You take a commission,
it's like a real estate business. Yes, it's commission based.
It's fun, it's in, it's out. Because I've always had
that that takes along very nicely. But pr no one
has had the nouse in two years since I shut
(07:05):
the doors of Sweaty Betty, to keep pushing the boundaries,
to take the risks, to do things that aren't normal.
They're just happy to send out a product to an
influencer and hope for the best. Well, that doesn't fucking work.
So I thought, well I can't really do well. Basically,
I spent all my money and I thought it's time
to get a job. So I started again. Maybe how
can't we go m yeah, like a month ago. And
(07:27):
it's funny like a lot of my old customers like
Stacks and mer Made Hair have come back and like,
oh please please work with us.
Speaker 1 (07:33):
So yeah, it's good, that's amazing. And what's it like?
Has there anything else changed in that time? Just more?
Is it just more shifted towards more influence than one?
Speaker 3 (07:41):
Yeah, but I think every PR agency has become so
fucking lazy. And look, I'm the most hated PR girl
in the industry, but I'll call it like I see it.
The be all and end all is not just sending
product to influencers. There's still TV, there's still radio, there's
still a newspaper, and there's still a magazine. Sure they're
not as power full, but they're also a medium to
reach an end customer. So I think that that obsession
(08:04):
with influencers everything is short sighted because everyone's a fucking
influencer now everyone's forgotten about traditional Traditional still exists, so
you have to do both.
Speaker 1 (08:15):
And I think the.
Speaker 2 (08:15):
Biggest difference is also like there's bucket ticking to be like, okay,
it's sent to there's many influencers with that much reach,
this many posts, but it's like what are people actually
talking about?
Speaker 3 (08:25):
But hang on a second, did you get any fucking sales?
Oh no, I didn't. You know the other thing that's
so interesting to me at the moment, And I was
about to say.
Speaker 2 (08:34):
Wow, By the way, this podcast we're going backwards. I
feel like we could do this timeline. Now we're going
to go backwards. We start with you now with Slothy.
Speaker 3 (08:43):
I think it's better. I love it anyway back to you?
Speaker 1 (08:45):
Were you very unconventional?
Speaker 3 (08:47):
Yes?
Speaker 1 (08:47):
I have a question. Do you think or prs good? PR? Wow?
Like is it better to be talked about than not toping?
Speaker 3 (08:53):
You know, look, the reality is look at Trump. I mean,
I'm the most not a political person you'll ever mate.
But at the end of the day, yeah, all PR's
good PR because look at where he is now the
second time he's been re elected, second time as the
President of America. Like him or loathe him, he has
maintained a consistent cut through in terms of being in
your face, and that obviously helps you don't really want
(09:14):
to wake up and read about yourself doing the wrong thing.
But at the same time, it keeps you relevant. And
I mean, if okay, we can use Jackie el as
an example, all of a sudden, she's everywhere for the
wrong and the right reasons. Well, one minute she's saying
she's at the Betty Ford Clinic, the clinic. The next
minute she's, you know, somewhere else. So I guess what
(09:34):
I'm trying to say by that is she's happy to
express the highest highs and the lowest lows, and with
that that brings in more people, more eyes, more listeners.
So yeah, I mean, that's the name of the game.
And I think you have to take the good with
the bad. I mean, I'm the queen of that, aren't
I fuck you dead?
Speaker 1 (09:50):
Oh my god? Yeah? Wow you really?
Speaker 3 (09:53):
Yeah?
Speaker 1 (09:54):
Yeah, But I do say that about social media.
Speaker 2 (09:57):
You know, sometimes I'm like, I kind of want this
to end up on the bad side Instagram or TikTok,
so it goes more viral. Sometimes I'm like, oh, there's
no negative comments and it's got no views.
Speaker 3 (10:06):
No worry, look on mine, there's plenty of negative comments plenty.
So yeah, look, I mean I think you have to
take the good with the bad, and the reality is
a better to be spoken about than forgotten about.
Speaker 2 (10:15):
I actually, but I like that you're using it as
also a platform to help people because like you talked
about the ozampic overdose, wowout it wasn't that a beauty,
But like I feel like that would have actually helped
so many people.
Speaker 3 (10:27):
It's so interesting, you know. I was so desperate. I'd
put so much weight on, Like I literally would have
to undo my Janes when I sat in the car
because otherwise I'd like to pass out because I was
so tight. And I got sucked in by it. I
believe Instagram. I'm pr girl. I believe like, oh well,
this person's doing it. That person's doing it. I've got
to do it. So of course I bought it. I
tried it. I took one point eight hit, which was
(10:48):
four times the amount in the first go. Most normal
people would take point five or something. I took one
point eight, and I was like, you know what, I'm
so sick of everyone having this. Oh no, I don't
do it. Fucking if you do it, own it? Have
I got faked's? If you ask me, yes, I do.
Speaker 1 (11:05):
Is there anything.
Speaker 3 (11:06):
Original left on my chassi? Absolutely fucking not. Oh my fingernails.
But that's it. Everything's been done. I am happy to
own it. I'm not about this. I'm gonna pretend I
haven't had liposuction. I'm gonna pretend I never took ozen
pick and I go to the gym every day and
I sweat it out to a stay stop lying, you know,
And that's the problem that's become something on social media
(11:27):
you'll pretend. Don't get me wrong. I'm very happy for
them to like spruce up my hair a bit when
it's looking at touch thin, with a face tune or
whatever it is. But I'm not going to change my
entire fucking face because then when I go somewhere, they're
gonna be like, fuck me dead, she looks different. So
it's become something that for me, I'm very color spata spade.
You know, it's black and white. Not many people have
(11:47):
got that anymore, which is a shame.
Speaker 1 (11:49):
Yeah, and I think that's such a good use of
your platform.
Speaker 3 (11:52):
Yeah. Well look, I'm very very col A spata Spade
on my thing, and people either like it or oer it,
but I don't really care. Yeah, I never have, and
if I care, I'd be crying in the corner twenty
four to seven.
Speaker 2 (12:01):
Honestly, I think it's like you've got such a good attitude,
like a outlook towards it, thought like, you just seem
so naturally optimistic, and I.
Speaker 1 (12:08):
Think that's where you need. That's what you need to
be an entrepreneur. And I think one.
Speaker 3 (12:11):
Hundred percent in a spotlight. Also, remember, you know, the
aim was never a spotlight. The aim was to be rich.
And I'm not afraid to say it. I didn't go
to work in the morning because I think this is
the best job in the world. It's like fucking prostitution
without having sex, doing payout. Quite literally, just selling your
soul every day to get that story up, to get
that product on Ariana Grande, to you know, to have
(12:32):
the hair tool from Mermade Hair in the right celebrity's hand.
But at the end of the day, I never did
it for stardom. I did it for the fact that
I never wanted to want to want. I wanted to
have whatever I looked at. I mean, there's still a
plane that I'd like, Bombardier eight thousand would be great.
That's why it's come back to work. Obviously, the reality
of being an entrepreneurs take the risk, and there's not
many people who are willing to take the risk. I've
(12:54):
had things that have failed. Do I use the word fail. No,
I use the word that it wasn't successful. But what
I learned was, okay, what not to do? You know?
We opened a social content agency, did the best content
under the sun, but at the end of the day,
couldn't make any fucking money. The equipment was expensive, the
photographers were expensive. So why am I fucking doing it?
Was it a failure? No, it wasn't all of a sudden.
(13:15):
Within one building, it had a PR agency, had a
digital agency. I had a content creation agency. It was
a dream, but it wasn't profitable. But I had to
take the risk as an entrepreneur to be able to
offer that service. With that came other clients from a
PM perspective. So there's lots of things that you'll do
as an entrepreneur which maybe not profitable, but at the
end of the day, what they do for you is
they may bring other eyes in. You know. It was
(13:37):
like my books. I've never read a fucking book in
my life. I think I've got five or six of them. Yeah,
how did I do it? Because it opened the door.
I was the only PR girl with books. Why don'dt
I do Celebrity Apprentice? Probably for the same reason you
do Shark Tank.
Speaker 1 (13:48):
Oh my god.
Speaker 2 (13:49):
They asked me to be in that season and I
was like, I will have a two month newborn at
that point.
Speaker 1 (13:54):
More So, I also was so scared. I have a
fear of losing.
Speaker 3 (13:58):
Oh well look yeah, I played away like I've had
played a window.
Speaker 1 (14:02):
Yeah.
Speaker 3 (14:02):
Oh wow, that was an interesting experience. But why why
did I do it? Because it was an opportunity to
expand my platform, My platform for me being my work.
I wanted to be that one publicist in Australia that everybody.
Speaker 1 (14:13):
Ever knows and that you've done that.
Speaker 3 (14:14):
Yeah, but with that, you take every challenge that comes
your way. Fucking books, never read a book. TV says,
jump out of a fucking chopper like an idiot. Last
for six hours. I am the highest paid reality starle
in history. Six hours was a you made a MATSA
that's amazing. Well I did do was jump out of
a chopper.
Speaker 2 (14:35):
I know, but you you found the prs spin on
that are But yeah, I think people these days, like
you know, I'm probably even guilty of it. As your
business grows, you get into more of.
Speaker 1 (14:44):
A safe mode and you don't take enough risks.
Speaker 3 (14:47):
See I've never been safe doing that. I've never been safe.
I have too big a fear of failing and not
having money in the bank that I have never ever
got to it. It's really weird, I guess because there's
so many detractors that I attract that say nasty stuff,
want to see me foul, want to see me end
(15:07):
up in a ditch and not be able to get
myself back up. That the obsession to succeed has pushed
me to continually never fall into a safe zone. I've
never fell into safe ever. Even when I retired, I
still worked. I started the phone accessory brand. I was
doing all sorts of different stuff. Why because I needed
to keep it going. I didn't want to feel comfortable.
(15:29):
I didn't I have money in the bank. But I
don't want to become that person who becomes complacent. Ever.
I think it's the biggest mistake.
Speaker 1 (15:36):
I feel like that's definitely although I've had a mind blake.
Speaker 3 (15:40):
Good okay, someone good one one? Yeah, very guys, well
clearly did Yeah. I know she's got a sexy voice
on place. Don't leave me in the room with her.
You never know what could go.
Speaker 2 (15:54):
Let's go back to the start. I know you've told
the story so many times.
Speaker 3 (15:58):
You know, there's so many stores, which one well, like,
I mean I.
Speaker 1 (16:01):
Love that you didn't. You would never pr train and never.
Speaker 3 (16:04):
Yeah, that was the best thing for me because you
figured it out.
Speaker 1 (16:06):
You had to do it differently. Yes, I do it
your way.
Speaker 3 (16:08):
Yeah, oh I did it my way. There wasn't even
a way. I just hit the ground. I had customers
and I had to deliver, and so you figure out
as you go and nothing.
Speaker 1 (16:16):
How did you go on a summer an agency?
Speaker 2 (16:18):
Because I do think starting a business back there, there's
so much scarier then. Now it's much more normalized. I disagree.
I would never do it again today. Really, you would
need your head fucking red.
Speaker 3 (16:31):
No. No, when I started, remember i'm forty four now,
I started when I was twenty four.
Speaker 1 (16:37):
I started at twenty four or twenty three.
Speaker 3 (16:39):
Yeah, she's sting showing off.
Speaker 2 (16:41):
Now there is at twenty three this show shop.
Speaker 3 (16:46):
Okay, let's stay, we'll stay with twenty four.
Speaker 1 (16:47):
Yeah.
Speaker 3 (16:48):
I was given an opportunity. Von Dutch was a big
brand at the time, and this particular distributor was bringing
it in and he was like, oh, I've seen what
you're doing with diesel, which is where I was working
at the time, would you like a job? And I
was like, Eh, what do I need to leave this
job for to take another job? I was eating twenty
five thousand. I was pretty happy with myself. Imagine I'm
earning twenty five thousand, Now, what the fuck would you hate?
Speaker 1 (17:06):
My first salary is twenty five thousand dollars two.
Speaker 3 (17:08):
Imagine in accounting. Yeah, oh you see how much smarter
than me you can add up? I can't. I was like, oh,
I don't really want to take a job. He goes,
we why don't you start your own business and I'll
give you Von dutch as your first client. So I
did the next day. I gave my notice the next day,
and I started my business. I was willing to take
the risk, but I always use the analogy like if
you go to the snow and you see a black
run or a blue run or a green one, I
don't know what the easiest one is. I took the
(17:29):
black runs. Yeah, okay, well I took the black run.
I can't fucking ski. But from a business perspective, I
took the black run. I quit my job. I took
Von dutch on and I was you know what I'm
going to fucking sink or I'm going to swim. And
I was so obsessed with making my parents proud of
me because I was such a shit student and a
naughty girl that I was like, Okay, I have to
make this work. I have to make this work. So
(17:52):
it was not even an option for it not to work.
I made sure I was cheaper than everyone in the marketplace.
I made sure I went to every fucking event there
was available to me. I was hungry, blonde hair, big
tits cells. Anyone who says sex cells don't believe them.
Speaker 2 (18:08):
When did you kind of go like, oh, I made it?
Like what caused that? How did you reach?
Speaker 3 (18:12):
Like when I went and bought an Aston Martin for cash,
I remember, I was like surroundred and eighty thousand. I
was like, y'all take it. He was like, would you
like finance? I was like, no, no.
Speaker 1 (18:21):
No, that's awesome.
Speaker 3 (18:22):
But as materialistic as it is, I mean, don't get
me wrong. Before I bought that at twenty one, I'd
bought an apartment in Double Bay that was from working
part time. Then I bought another house in Wallara, which
I think was about three point three point two. In
those days that had a mortgage obviously, but being able
to actually buy and do and build my wealth was
for me the biggest thing. I was like, Wow, this
(18:43):
was pretty fucking cool buying a Burken bag as well,
and a bew Main jacket. I remember this bel Main
jacket was like seven and a half thousand dollars, and
I was like, you've really fucking made it. Yeah, it
was the ugliest thing under the sun, but hey it
was seven and a half thousand dollars and everyone knew.
Speaker 1 (18:57):
Oh I remember back then.
Speaker 2 (19:00):
I was like, oh, I can get it design of that,
or I can spend that money building an app.
Speaker 3 (19:04):
Oh of course she built the fucking app. The account
built the app. You've got to remember, a whole part
of my cell was if you looked at me, you
saw success because as a normal person out there, you
see a burk and you see an aston mutt, you
see a Balmaine jacket and you're like, fuck me dead.
She never graduated JUNI she was a shit student at school.
She just worked hard and she's been able to achieve it.
(19:26):
So for me, part of the whole image thing was
my pr Yeah. Absolutely, you know I was pring the dream.
Oh you don't need to justify expenses to me. Okay,
as she sits with a Christian your necklace and a
priut of shoe.
Speaker 1 (19:41):
Yes, I love your private shoes.
Speaker 3 (19:43):
Pleasure, not some dollani fort them on for you. So
I'd slip into a door number. I saw a nice
white crochet number downstairs. It yeah, well, note to self.
Pr girl needs to know that if someone's coming for
the podcast, what should they be offered before they come
to the podcast? Oh, chow po show to wear show?
Speaker 1 (20:03):
Hello? Oh we should Oh my god? All right, Kate,
this is like approved approved, Well it should be.
Speaker 3 (20:11):
You have a YouTube channel.
Speaker 1 (20:13):
Do you think people feel pressured?
Speaker 3 (20:14):
Give them the option. It's not about pressuring them. It's
about putting it out there. If they choose to take it,
fans cantastic. If they choose not to, no problem either.
But you've got them sitting here, you're looking from the
waist up. Are you going to offer them something to wear?
Speaker 1 (20:28):
Yeah? Hello? Yeah?
Speaker 2 (20:30):
And of course, as the business is, and you know
people actually also like when people do. Some people gift
me products before they come on the show. I talk
more passionately about their product, of.
Speaker 3 (20:40):
Course, because you knew about it now I never knew
you had crochet garment. That was a lovely item down
So the first thing I did when I walked in
the door was I picked it up. Now you have
someone sitting in your chair. The first pr mistake you've
made it you haven't even fucking sent me a product
to wear. Okay, we'll get you when I wonder.
Speaker 1 (20:57):
Thank you, thank you. See, we're all learning.
Speaker 3 (20:59):
You learn something, and you learn something today, and hate
Shah needs a fucking stern talking to.
Speaker 2 (21:06):
Okay, we need a tally. Okay, you forgot what you said.
I forgot one thing. I'm on two now I'm on.
Speaker 3 (21:11):
Two mistakes and I'm gonna say one other thing. You
know it's your signature. But I fucking hate the fact
you call yourself lazy.
Speaker 1 (21:17):
Oh i've heard this.
Speaker 3 (21:18):
Yeah, it actually pains me. Mm hmm. It pains me.
Speaker 2 (21:22):
Because people have said that and I win them back
with this comment. It's because Bill Gates says, give someone
who's lazy something to do and they'll find an efficient
way to do it.
Speaker 3 (21:32):
I don't care he's Gates.
Speaker 1 (21:34):
I don't think saying that.
Speaker 3 (21:35):
I am not happy that you have that aligned with
your name. It's not fact being lazy is something not
to be proud of.
Speaker 1 (21:45):
I know, I'm not even lazy.
Speaker 2 (21:46):
Should we rebrand to like I want to be like
the Startup Show or something, but we're not startups, but
like just something more.
Speaker 3 (21:52):
Remove this word remove No, the fucking lazy.
Speaker 1 (21:57):
Yeah, so then we'll just be well something else in there.
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Yeah?
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I don't nor my own makeup.
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I know, I'm so sad with my hair normally looks
better off.
Speaker 3 (22:11):
No, you look nice, don't worry. I'm just being a bitch. No,
she's not fucking humble, she's sitting in a flat doll. Okay,
stop sucking up.
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your way. So since then, you've said that a bunch
of businesses like when do you see? But you must
(23:10):
have so many business ideas, right, Like how do you
know what you're going to launch, what you're not going
to do? How do you know when you're close something?
Speaker 3 (23:15):
Now? Like you know, well, you close it when it's
not fucking profitable and you're spending too much time on it,
and that time that you're spending on it is being
taken away from the time of the business that's profitable. Yeah,
perfose example. So you know, like for me, it made
much more sense for me to dedicate my time on
Ministry of Talent the digital agency than it did being
a content creation agency. If I can't make money and
(23:36):
it's pulling my time away from the profitable business, what
the fuck am I doing in terms of new stuff?
I mean, look, I'm always doing little bits and pieces,
but that's just because I like being busy.
Speaker 1 (23:46):
You know.
Speaker 3 (23:46):
Someone said to me yesterday, what's your hobby? And I
was like emailing, and he was like, okay, I said, oh,
I suppose diamond dots. I think. I was like, well,
how old are you?
Speaker 1 (23:57):
What's diamond dots?
Speaker 3 (23:58):
It's like tapestry kind of Oh my god, yeah, you
buy it in spotlight, it's not going to be your jack.
I am forty four, close to fifty. So basically, you know, look,
I'm always looking at things to do. One thing I
have learned is I don't like partnerships. I'm not good
in partnerships. It's my way or the fucking highway. If
I don't think it's kosher, I'm not going to fucking
(24:19):
do it or sweep it under the rug. Partnerships are
not my thing. You know. I think you have to
be a very different human to me to be able
to work in a partnership environment. I'm very forthright. I
call a spat as spada. As I've said before, it's
very hard to have a partnership, and there's so many
that fail. I googled, like, what makes a successful partnership.
It's fucking hard. Like the percentage of failures is like
marriages and divorce.
Speaker 2 (24:40):
So many businesses are like together, even going to coldplay
my twenty eight years.
Speaker 1 (24:45):
You guys have been together to.
Speaker 3 (24:46):
Imagine they probably hate each other. You do realize that don't.
Speaker 1 (24:50):
Staying together ft.
Speaker 3 (24:50):
I mean, I always remember one of my first clients
in Ministry of Talent with they all hate us, Tasha
and el Ferguson, and they fucking hated each other. I
don't know why they called it, they all hate us,
they hated each other. So you know, it's very hard,
and that's just not my thing. I'm very much a standalone,
get it done, take the risks.
Speaker 2 (25:09):
I think I love partnerships because I'd bounce better off
people and I me move quicker you can because I've
had business partners. I had actually had a business partner
for show Pro.
Speaker 1 (25:19):
Did you yeah for the first year, our first year we.
Speaker 3 (25:21):
Went, we lasted for a year, yeah, and we were.
Speaker 2 (25:24):
Not doing that well. We were making five thousand dollars
a month. That's like one or two orders a day.
I bought SHOPO off her for twenty thousand dollars, which
is like all the money I had back then. Show
Po's last valuation is forty thousand dollars. For the record, anyway,
the next month doubled in sales, and then after that
doubled in sales within five months.
Speaker 1 (25:44):
We were like on a million dollar run.
Speaker 2 (25:45):
Made I feel like I need maybe a business partner
to get things kicked off. Otherwise I get maybe it's
my fear of failure.
Speaker 3 (25:51):
Or someone works here. It could be a business funnel.
Speaker 1 (25:53):
We don't have the creative bounce off.
Speaker 3 (25:55):
No you don't. You've got a whole team out there.
Get them here five days a week, not fucking two
days a week, guys, spouse, Well, it's true. That's why
I need to be in an environment with people.
Speaker 2 (26:05):
I think the difference before COVID I was more like
the same age as everyone were together five days, so
much more collaboration. Now everyone's like, but that's your fault,
but everyone's much younger. A difference, and I think the
business has grown bigger that everyone just presents ideas to me.
Speaker 1 (26:22):
There's no brainstorm.
Speaker 3 (26:23):
But you're not together. You're not on the floor with them.
Where's your desk?
Speaker 2 (26:26):
Have it?
Speaker 3 (26:26):
Where's your desk? No?
Speaker 1 (26:28):
I sit with everyone but two days awake. Yeah. I've
never had a corner office me neither.
Speaker 3 (26:32):
I had one just for shits and giggles so I
could look like a baller. Never sat in there. Yes,
I sat on that fucking floor from the minute they
walked in the door to the minute they fucking walked
out the door. Yeah, I mean, the only way to
work the team is with the team. And I'm sorry,
I don't believe in this from home.
Speaker 1 (26:48):
Sorry, well, I'm too easy now to come in there.
Speaker 3 (26:51):
Oh no, you're not, she sacked.
Speaker 1 (26:56):
I get so much more done on the days at home, though,
Oh my.
Speaker 3 (26:59):
God, will you stop? I swear to God, Yeah, I'm
sure not.
Speaker 1 (27:03):
I don't get anything done during the work day. I
will literally if I was to write down what I do.
Speaker 2 (27:08):
I mince around, go and chat to everyone. I just
like mince around the office and I make some content.
And then there's lunchtime.
Speaker 3 (27:15):
I think I need to be your bosster fucking lunch
who eats lunch.
Speaker 1 (27:19):
Work experience week. I mean that I'll.
Speaker 3 (27:22):
Come in here and do work experience with your broxies.
Speaker 1 (27:24):
You InKo. That could be like you know, childhood dreams.
Speaker 3 (27:27):
That could be like yes, I was just about to.
Speaker 1 (27:31):
Say, tell me about your TV experience.
Speaker 3 (27:34):
There's been a few times, I know, Celebrity Apprentice. No,
I fucking hated everyone, but it was they were all
stepping stones the publicist. What has she done? She's done
Celebrity Apprentice, She's done.
Speaker 1 (27:44):
Tell me what was the worst thing about Celebrity Apprentice?
To make it really?
Speaker 3 (27:52):
She was just rude. You know, I have a real
problem with people who are rude to other people. You know,
like when you're in a restaurant and someone speaks with
goodness to the staff who are working in a venue.
I've got like a real problem with that. Treat everyone
with respect, and just because the you know, you're you're
cast member and the people on set are staff, fucking
(28:13):
treat them as how are we any different? We're just
the fucking mugs who want to be famous who are
doing the show. Yeah, it's not about you know that
we're a better person or we're more important.
Speaker 2 (28:25):
So I think it's because we've been also there, Like
I'm not you know, you're the hot check at checkout.
Speaker 1 (28:29):
I'm like that loser teenagers.
Speaker 3 (28:32):
But at least you could pay. You could count the
change I used to give the wrong change to everyone,
and I like, you know.
Speaker 1 (28:39):
You know, for sixty cents, you could upsize like I was.
Speaker 3 (28:42):
I was not upselling. I was taking phone numbers though,
damn it. Beginni comes through Datson, comes through Roxy texta Lamborginni.
Speaker 1 (28:51):
Now I mean that is that is brilliant. I feel
like I'm making money for McDonald's. I'm just employee of
the mug.
Speaker 3 (28:58):
Well that's because you're the account and background I can't
add up. Yeah, I could take phone numbers only.
Speaker 1 (29:03):
And your own show like that would have been incredible.
Speaker 3 (29:05):
So no, Look, that was part of pilotweek with Channel ten.
Speaker 1 (29:09):
Rage. It was the best.
Speaker 3 (29:10):
It was the history.
Speaker 1 (29:11):
Yeah, the numbers were great. Yeah.
Speaker 3 (29:13):
I always just wanted to make money. I did all
of those things to be that one girl that everyone remembered,
but the one girl that everyone remembered for actually having
a job, not for having my legs behind my ears
and having a sex tape, for having a job and
being successful at my job.
Speaker 2 (29:28):
I remember going to the Logies for the first time
and I was like, wow, I'm here so many people.
They're like so much respect for acting and all of
that and like being and lots of beautiful people.
Speaker 1 (29:38):
By I'm here because of my business. Isn't that I
can't And that's what.
Speaker 3 (29:43):
My thing was. It wasn't about fame, it wasn't about
opening the newspaper. I didn't want to be in the
social pages. I wanted the stories to be about oh Wow,
she did this, not she went there, she did this,
So that was the whole aim. That was why I
did the Celebrity Apprentice. That's why I've done the books,
because it shows that you actually really started and finished upthing.
You achieved it. I never achieved fucking Uni. I couldn't
(30:05):
even get in. So for me, it was how did
I get to those pages because of taking the risks
within my business, because I wanted to be an entrepreneur.
I wanted to change the way people are doing what
I did. What I do again.
Speaker 1 (30:17):
Now, what's one big misconception people have about you.
Speaker 3 (30:21):
I think that I'm not approachable and I'm not kind,
you know, I think, yes, I want the job done.
I want the job done well. As any employer will
say to you, you don't have a bum on a
seat with a pulse to be mediocre. Anyone who is
in my business, I want to excel. I want to
take you from the intern to be able to be
a senior publicist, or from the intern to be a
talent senior talent booker. I'm not mean we have a
(30:43):
job to do. We are put on this earth for
a short time and for a good time. Do your
fucking best. I am approachable. Am I a hard task master? Yes?
I am. Because I don't want you to come to
me and be mediocre. I want you to come to
me and be fucking deadly. I know every single person
who puts Sweaty Baby or Ministry of Talent on this,
We'll go for a job interview and they'll get the
fucking job. Why because they know that I will train
(31:04):
from the ground up and whatever you get out of
me is someone who will give one hundred and ten percent,
not fifty percent. Because of that, the misconception would be
I'm a fucking bitch. I'm not a bitch. I want
you to do well. So in order for you to
do well, I have to be the person who just
doesn't go, oh that was let me pat you on
the participation, or yeah, I fuck suck the participation. You
(31:24):
know that pisses me off about school. Now that there's
no first, second and third prize in the running race,
really I want you to want to get first. If
you get fucking fifth, it doesn't matter, but at least
have the desire to get to first. So I'm pushy.
I'm hard, but I'm kind and I'll back you.
Speaker 1 (31:40):
Yeah. Well, this is the thing. We have a four
year old and we never realize. When we went to Bali.
Speaker 2 (31:45):
And we're in a kids club, we played he's like
at that age where he can play a board game.
We played snakes and ladders, and as soon as he
went down the snake, he.
Speaker 1 (31:52):
Went, I don't want to play anymore. Wha And I'm like,
oh my god, this child doesn't know how to lose.
Speaker 2 (31:58):
And then we're like, and he's so smart, we need
to gaslight him and like get him to lose more,
trip him over a little bit, like otherwise he's going
to be he's not going to be tough. Yes, you
can't deal with the real world.
Speaker 3 (32:07):
And you have to be tough because the world is
fucking cruel.
Speaker 2 (32:11):
I feel like you're one of those you know that
saying like you're the product of the closest five people
around you, and like people.
Speaker 3 (32:16):
Around you're five around me.
Speaker 2 (32:18):
But I can see that you're someone like you know,
being around you, you wouldn't make people work harder, just
like you know, people can give themselves bullshit excuses to
not do it. Everyone's got an excuse yeah, yea yeah,
personal branding, Like I mean, I personally never set out
to have a personal brand, but because show pro started
just retailing other brands, like, that's not PR worthy at all.
Speaker 1 (32:40):
So then I found that the only thing that was
PR worthy was the startup story.
Speaker 2 (32:45):
And then that's when like wow, I was like being
an Asian female finally paying off.
Speaker 1 (32:49):
This is great.
Speaker 2 (32:50):
How did you set out building your personal brand? And
what advice do you give other people?
Speaker 3 (32:56):
You know? My angle was that I was twenty four,
That I was four year old girl in a space
that was very dominated by much more mature people. Number one.
Number two, that I wasn't UNI trained. People loved the underdog.
People love the fact that she's young. She's giving it
a crack. She never went to UNI. She wasn't trained
for me. So that was my angle. That was my cell.
(33:17):
I'm twenty four, I'm hungry. I work seven days a
fucking week, twenty four hours a day. I'm always on call.
Blackberries came out, of course, I had one white because
I knew I would be the only girl who would
answered twenty four hours a day. That was my whole cell.
Twenty four, not trained took the risk and was going
to be half the price of everybody else.
Speaker 2 (33:33):
When did you think you went from the underdog to
getting like the tap Poppy experience.
Speaker 3 (33:38):
It didn't take long, like a year.
Speaker 1 (33:40):
Like a year.
Speaker 3 (33:41):
Everyone fucking hated me in the business. Everyone hated me.
They hated me my competitors because I was so fucking
hungry and failure was not an option. They hated me
because I would take risks that They've been in business
for thirty years. They wouldn't have even dreamt of doing
what I was doing. I was down on BONDI doing stunts,
giving fake names to the rangers, getting fines, not even
having to fucking hate them, and my clients were loving life.
(34:02):
All of a sudden there was this breadth of fresh air.
They could have done it, but they didn't want to
take the risks. They didn't want to go, oh, well,
it's Saturday, and I really want to work fucking Saturday
and Sunday. I was down there. Actually, I'm not gonna
tell the idea I was about to tell, because I'm
gonna do it. I mind about the ballards anyway. The
fact of the matter is I see every space as
an opportunity for branding exposure, and I'll find a way
(34:24):
to fucking make it happen. No one wanted to do that.
No one wanted to take the risks, no one wanted
the fucking fines. I'll do it. So they hated me.
It didn't take long, and they still hate me.
Speaker 1 (34:34):
How do you deal with being in so much spotlight
and scrutiny?
Speaker 3 (34:37):
I don't care. It makes me want more. It actually
makes me go, Okay, well you hate me that much?
Now just wait what I've got stall for you, given
by spite as well. Yes, I like these people write
shot my feeling. I'm like, oh really, yeah?
Speaker 1 (34:51):
Like thanks?
Speaker 3 (34:51):
Do you've just fired me out for the day?
Speaker 2 (34:53):
You've done so much? What is actually next on your
bucket list? Like, personally and professionally, I hate that fucking question.
Speaker 3 (34:59):
I haven't even had breakfast yet, I don't even know
what's for fucking lunch, and you're asking me what's next
for me? We'll probably to get these hair extensions.
Speaker 1 (35:05):
Take that question.
Speaker 3 (35:07):
Anyone can say you're supposed to ask that question. I
don't know. I don't ever have a five year plan.
I don't have a tomorrow plan. I take today as today,
and I have to divide and conquer. Nothing else. Forget plans,
forget budgets, forget fucking to do lists. If you've got
a to do list, you're dead. To me, just do
don't write. Oh no, no, no, no, no, no, no no no.
Speaker 1 (35:31):
There's people that we have a signa and then they're
creating a sana task. What's that? It's like a oh,
here we go.
Speaker 2 (35:36):
It's like in the organization board. I'm like, you could
have just done it by the time.
Speaker 3 (35:40):
We wrote it. Don't, my goodness, don't even just do it?
Speaker 1 (35:45):
No, I get it. I can't.
Speaker 3 (35:46):
So what's tomorrow? Fuck knows. Every opportunity that comes my way,
I take you said to me, do I want to
do this? I never fucking do this shit ever? No
one needs to hear my fucking voice. But I did it.
Why because you're very current at the moment, Because I've
got something to push. I'm in pr again. Okay, So
I use this as a platform. All of a sudden,
(36:06):
Oh that chicks back. Yes, so I would never do
this kind of stuff. But you use every opportunity that
comes your way. If it's a fit, you take the chance.
Speaker 1 (36:14):
And now it's time for final advice. What's the best
piece of advice you received?
Speaker 3 (36:19):
Stop talking?
Speaker 1 (36:21):
Surely not?
Speaker 3 (36:23):
No, you know, look that's your secret.
Speaker 1 (36:25):
Oh I have a better question.
Speaker 2 (36:26):
What's your superpower? No answer both, I'm want both. I'm
milking you while you're here.
Speaker 3 (36:31):
Yeah, okay, So what's the best advisor?
Speaker 1 (36:33):
Look?
Speaker 3 (36:33):
I think Debtor's list is such an important one. It's
such a random one. But I remember when I first
started my business. I was invoicing out of word. I
wasn't invoicing in an NYB or A zero. And when
you're invoice in word, obviously you've got no way to
see who's paid and who hasn't paid. And I had
a Debtor's list. It was as long as my arm.
People just basically weren't paying their retainers. And it got
to a point where a couple of businesses went belly up,
(36:54):
and I obviously lost the money that they owed me.
So Number one, Dennis List, don't become you know. Yes,
I'm the face of the business. Yes I work the business.
I'm ignorant in terms of the financials of the business
because I fucking don't know numbers. I got like fourteen
out of one hundred and math. So but what I
get every single week on a Wednesdays, I get a
debtor's list, not on a fancy piece of paper, but
(37:14):
just the list of the clients you haven't paid and
how many days out they are from when they were
supposed to pay.
Speaker 1 (37:19):
Why.
Speaker 3 (37:20):
Because you need to know what's coming in. It's all
well and good for it to be going out, but
if it's not coming in.
Speaker 1 (37:23):
You're fucked.
Speaker 3 (37:24):
My other question that you asked me is what's my superpower? Fuck?
Speaker 1 (37:30):
I can talk the talk, and I can walk the walk,
and you work fucking hard, not that hard.
Speaker 3 (37:35):
At the moment, I like it's quite weird.
Speaker 1 (37:37):
I say the title fuck you.
Speaker 3 (37:38):
I'm having a lazy nex to my name. Ahaha. Like truly,
I'm gonna come with a fucking sharp instagrub.
Speaker 1 (37:44):
Oh my god, this is graffiti hour.
Speaker 2 (37:46):
Seriously, as she knows which days we're not here, she's
gonna bring it.
Speaker 3 (37:49):
Yeah, well you are here from next week. You're fucking
here five days a week clocking in. No, I'm not.
I'm not being funny. That is my one tip to you.
I don't get this fucking business not being there. Be
in there be the train driver, drive the fucking train.
I don't care if you get a lot done when
you're at home. You can't drive the train with an
armslecle approach.
Speaker 1 (38:08):
You're rich.
Speaker 3 (38:09):
Now, imagine how fucking Richie could be if everyone's working hard.
Speaker 1 (38:12):
No, I mean I'll think about it, maybe.
Speaker 3 (38:15):
Not think about it, fucking doing what people are hear
on first No, we got shoots on talking about you
on that note.
Speaker 2 (38:24):
Oh no, no, thank you Roxy and Shan great, Thank
you so much.
Speaker 1 (38:29):
Okay, that's it from me for now. Thanks for listening.
Speaker 2 (38:32):
If you're loving the podcast, don't forget to follow, and
I would love it if you can do me a
favor and leave us a review, and if you are more,
join the conversation on a podcast Instagram at the Lazy
CEO on the Score podcast all link in the show notes.
Speaker 1 (38:47):
Catch you next Tuesday
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