AI and Content Creation with Megan Skalbeck

In this episode, we’re exploring the ever-changing role of AI in content creation. Are the current capabilities of AI tools all that they are cracked up to be? Is AI a boon to the content creation industry or a disruptor? Will ChatGPT replace us all?!  

Joining Dani to break it all down is Megan Skalbeck, Head of AI Projects at Verblio. 

Megan brings so many amazing points to the table, like: 

• How AI tools, while far from perfect, are capable of performing truly incredible tasks 
• Why you should keep a watchful eye for factual inaccuracies when using tools like ChatGPT – Spoiler alert: these programs can speak a little too confidently about wrong information  
• And finally, why content creators shouldn’t be treating AI as a silver bullet for their every task or, conversely, grabbing their pitchforks in defiance 

Links:

Megan Skalbeck:
linkedin.com/in/megan-skalbeck-75251466/

The Best AI Detection Tools of 2023 - Or, When the Turing Test Won't Cut It:
verblio.com/blog/ai-detection-tools

Dani Buckley:
linkedin.com/in/daniobuckley/

LeadG2:
leadg2.thecenterforsalesstrategy.com/

TIMESTAMPS:
(02:53) Megan's experience and background with AI
(05:45) When you think about what AI is actually doing and what it's capable of, it is incredible
(07:35) You should be playing around with and testing new AI tools, but keep humans in the loop
(11:24) One of the biggest risks is the factual accuracy
(12:45) AI is that it is not capable of generating novel, original thinking
(14:42) The biggest general mistake is treating AI as either a silver bullet or condemning it outright
(17:38) If AI is using information intelligence, data and content on the internet, at what point do we know that what these tools are producing isn't regurgitated AI content that may be incorrect?
(19:22) People are slapping AI on everything nowadays