The LeadG2 Podcast

In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts.

We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis and why is it so important? And how do you strike the right balance between personalized communication and scalable approaches when it comes to B2B spaces?

In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects.

Here we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creating new educational content? And what inbound marketing tactics yield the most...

In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in...inbound marketing and sales enablement!

Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resources, and information needed to effectively engage and convert inbound leads? A...

In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target.

We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do you measure the success of your inbound marketing campaigns?

Joini...

In this episode, we’re talking about how to get real results by utilizing all four buckets of sales enablement: strategy, content, technology, and training.

You’ll hear us ask questions like, what are the key components of sales enablement? What problems or needs are people trying to solve when implementing a sales enablement initiative? And what are the benefits of having a solid sales enablement strategy in place?

In this episode, we're breaking down the many ways in which thought leadership can play an important role in maximizing your B2B sales efforts. 

Here we tackle questions like: What exactly is thought leadership and why does it matter in B2B sales? Who is it for? How can sellers be incorporating thought leadership into their own strategy, as well as into different parts of the sales process? How do you go about measuri...

In this episode, we’re discussing partnerships. Specifically, why fostering and maintaining them are so critical when it comes to growing your business. 

We ask questions like: What makes an effective partnership? For those exploring  potential partnerships, how do you know you’re making the right decision? And, how do you measure the success of a partnership?

Joining me to answer those questions and more, is the awesome Ba...

In this episode, we’re exploring how to go about creating valid business reason’s (AKA, VBR’s) that are truly compelling, that clearly convey the reason why people should want to meet with YOU!

We ask questions like: what are some top tips to think about when crafting a VBR? What are some common mistakes to avoid? And how should sales leaders go about coaching their sellers in the process of developing VBR’s?

Join...

In this episode, we’re discussing how to ensure that your salespeople are using the sales content that is provided to them.

Here, we ask questions like: Why is content important to prospects and customers? Does it make a difference? Why does sales content often remain unutilized by salespeople? What elements should be in place in order for sales to make the best use of marking content? 

Joining Dani to answer thos...

In this episode, we’re once again diving into the ripple effects we’re all feeling from the current AI boom. This time though, we’re homing in on it’s effects on SEO.  

How is AI impacting traditional SEO practices? What AI tools are already altering the way that SEO is done? What do those in SEO need to be thinking as new AI innovations continue to be unveiled?

Helping Dani explore this topic is Ross Raffin, content strate...

In this episode, we’re talking about how to create a sales enablement strategy that is actually helpful for your sellers and the prospect they’re interacting with on a daily basis.  

You’ll hear us ask questions like, what kind of companies need sales enablement the most? How do you go about building a solid sales enablement strategy? And how do you measure the effectiveness of sales enablement content? 

Joining Dani to bre...

In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining your core message and identity as an organization.  

We ask questions like: how do you define B2B2C exactly? What are some of the top challenges to expect when implementing a B2B2C marketing strategy? And what are some effective approaches for building strong partnerships with other busin...

In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content truly valuable? What are the pros and cons of utilizing AI in content creation? And how can business leaders, sellers, and marketers stay current on the latest content creations trends?  

Joining Dani to answer those questions and more is the awesome Chelsea Castle from Lavender. 

Chelse...

In this episode, we’re discussing how to best utilize LinkedIn to boost your thought leadership efforts. Why is it important for sales leaders to develop their professional reputation on LinkedIn? What are some best practices and common mistakes leaders are making? What types of posts work well and how often should you post them? 

Joining me to answer those questions and so many more is Matt Sunshine, CEO at The Center for Sales Str...

In this episode, we’re diving into Account-Based Marketing (or ABM), asking questions like: Why is ABM a strategy worth the consideration of sales leaders? What are the hurdles that leaders can anticipate when acclimating to an ABM strategy? And how do you determine what accounts to target in the first place? 

Joining Dani to help break it all down is Elissa Nauful, Director of Sales at The Center for Sales Strategy.

Elissa gets into...

In this episode, we’re digging into the world of authentic selling. What is it and how can you hone this in a salesperson? How do you know when you’re selling authentically? How do you know when you’re not? 

Helping Dani explore what authentic selling is all about is Kendrick Shope, CEO at Authentic Selling 

Kendrick has so many awesome insights, such as: 

• If any part of your sales process feels “icky” or “gross,” then you’re prob...

In this episode, we’re exploring the ever-changing role of AI in content creation. Are the current capabilities of AI tools all that they are cracked up to be? Is AI a boon to the content creation industry or a disruptor? Will ChatGPT replace us all?!  

Joining Dani to break it all down is Megan Skalbeck, Head of AI Projects at Verblio. 

Megan brings so many amazing points to the table, like: 

• How AI tools, while far from per...

Episode 26: Just as we all have had to adjust to hybrid and remote work environments over the past few years, so too have sales organizations had to adjust their strategies for virtual spaces. In this episode, we’re discussing the ever-increasing shift to virtual sales and how sales managers and salespeople should alter their approach accordingly.  

Joining Dani is Lori Richardson. Lori is an author, speaker, and podcast host as wel...

Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google?  

Joining Dani, is Chris Tweten. Chris is the CMO at Space...