Episode 25: In this episode, we are breaking down how a Content Velocity strategy can be a boon to your inbound marketing and sales enablement efforts. Developing a solid content strategy is one thing, implementing it is another. How can you ensure that you’re producing enough content to be relevant in the eyes of your ideal customer, much less the likes of Google?
Joining Dani, is Chris Tweten. Chris is the CMO at Spacebar Collective, a white hat SEO and content production agency based in Vancouver, Canada.
Together, Dani and Chris break down Content Velocity in a few key areas:
- First, what is Content Velocity?
- Then, how Content Velocity impacts your SEO performance
- And finally, striking the “New Content Sweet Spot.” How often should you be publishing fresh content?
CONNECT:
LeadG2: LeadG2: leadg2.thecenterforsalesstrategy.com/
Dani Buckley:
LinkedIn: linkedin.com/in/daniobuckley/
About: leadg2.thecenterforsalesstrategy.com/dani-buckley
Shaye Smith:
LinkedIn: linkedin.com/in/shayesmith/
About: leadg2.thecenterforsalesstrategy.com/shaye-smith
Chris Tweten:
LinkedIn: linkedin.com/in/ctwtn/
Website: spacebarcollective.com/
TIMESTAMPS:
(02:05) What is content velocity?
(03:20) The impact of content velocity on SEO
(04:58) Never sacrifice quality for velocity
(06:18) Can you publish too much content too quickly?
(07:47) 30 blogs is a good baseline
(09:14) Consistency isn't necessarily key
(10:25) Tips for getting started
(11:15) Final Thoughts
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