In this episode, we’re discussing the importance of hashing out a strategic gameplan for your B2B marketing efforts.
We ask questions like: What are the key elements that should be included in a strategic marketing gameplan? What is a market opportunity analysis and why is it so important? And how do you strike the right balance between personalized communication and scalable approaches when it comes to B2B spaces?
Joining Dani to answer those questions and more is John Lenker, Founder/CVO at Lenker.
John shares a ton of great insights, like:
- How there must be a truly compelling reason for people to put their guard down and buy into the solutions you are trying to sell.
- Why follow-through and the overall customer experience is often as big a part of the sale as what it is you’re actually selling.
- And, finally, why it’s important to recognize and understand what you can truly bring to the table in a business relationship.
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