In this episode, we’re diving into the world of B2B2C, discussing how to attract both businesses and consumers to your solutions while maintaining your core message and identity as an organization.
We ask questions like: how do you define B2B2C exactly? What are some of the top challenges to expect when implementing a B2B2C marketing strategy? And what are some effective approaches for building strong partnerships with other businesses in a B2B2C marketing environment?
Joining Dani to tackle those questions and more is the great Sandy Pearce, Senior Director of Marketing at Turf Distributors.
Sandy makes so many amazing points, like:
- How one of the biggest challenges in B2B2C marketing is not spreading your teams too thin
- Why it pays to have the tightest and most well integrated of tech stacks
- And how the minute you start to make assumptions about who you are selling to, is the minute that you start falling down a rabbit hole
Links:
Sandra Pearce:
linkedin.com/in/sandra-l-pearce/
Dani Buckley:
linkedin.com/in/daniobuckley/
LeadG2:
leadg2.thecenterforsalesstrategy.com/
TIMESTAMPS:
(02:16) What is your definition of B2B2C?
(03:58) I think the challenge is spreading yourself too thin
(05:59) Tracking of ROI
(07:19) You have to have the right tech stack
(08:59) Sales and Marketing are not separate
(11:32) Don't assume that all of your pieces are gonna run smoothly
(13:42) All you have to do is get a handle on your voice
(15:33) Build a tech stack that is completely integrated
(18:28) The biggest mistake comes from Sales and Marketing not knowing each other's challenges
(20:21) One piece of advice
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.