In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target.
We ask questions like: How do you align an inbound marketing initiative with your overall business goals? What role does content play in an inbound marketing strategy? And how do you measure the success of your inbound marketing campaigns?
Joining Dani to help break it all down is Deb Williams, General Manager at Federated Media.
Deb brings up some great points, like:
- Why a great inbound marketing and sales enablement strategy can help salespeople better articulate what they’re trying to sell.
- Why it’s important to view your company’s website as a resource manual that’s there to help solve your ideal customer’s problems.
- And finally, why it’s essential to have buy-in from your salespeople when adopting a new inbound marketing and sales enablement initiative.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.