Serving Your Audience Through Content with Chelsea Castle

In this episode, we’re exploring the crucial role content plays in truly serving your audience, asking questions like: What makes a piece of content truly valuable? What are the pros and cons of utilizing AI in content creation? And how can business leaders, sellers, and marketers stay current on the latest content creations trends?  

Joining Dani to answer those questions and more is the awesome Chelsea Castle from Lavender. 

Chelsea shares a ton of great insights, like: 

• How can you create content that passes the “eyebrow test?” 
• Why AI is an assistant and not a replacement for all of your content creation needs 
• And, finally, how every piece of content you create should come from a place of genuinely wanting to be as helpful as possible to your audience 

Links:

Chelsea Castle:
linkedin.com/in/chelseacastle/

Dani Buckley:
linkedin.com/in/daniobuckley/

LeadG2:
leadg2.thecenterforsalesstrategy.com/

TIMESTAMPS:
(01:52) Chelsea's background and experience
(04:22) Your content needs to be helpful
(06:29) Measuring success
(09:11) How to determine what's working and what's not working
(11:41) AI's role in content creation
(16:38) What are some signs that you should pivot your content strategy?
(19:01) What is one piece of advice you would give for those implementing a content strategy?