#04 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.
She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather additionally co-authored and published a new release in 2021 called Body Conditioning for the Horse & Rider.
(We weren't kidding when we said she wore MANY hats!)
In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.
You'll hear:
- Why a book is better than a business card
- How to combat your fears and overthinking when it comes to writing
- Why she takes a 1-month break in between her final book drafts
- What kind of money you need to set aside to publish your first book
For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode4.
--
Enjoying this podcast? Join The Leadline Community on Facebook and connect with other horse business owners today!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.