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July 13, 2021 35 min

#011 - In 2016, equestrian and adult amateur Tara Swersie was a busy working professional who was overwhelmed by the amount of time it was taking her to track and manually fill out the paperwork required to compete in local horse shows. Determined to find a solution, she set out to create what is now known as Strider, the #1 equestrian event platform for people to find, book, and pay for top equestrian opportunities.

Today, over 90,000 equestrians are using her platform to find and register for horse shows, masterclasses, and more.  In this episode, Tara along with Strider COO Natasha Sprengers-Levine join The Leadline Podcast for a great conversation about how equestrians can utilize technology to increase their revenue and improve overall customer experience.

If you’re a business owner looking to streamline your processes and increase revenue, or a rider looking for a better way to find and register for equestrian events, this is one you won’t want to miss.

For the full show notes and links to the resources mentioned in this episode, visit


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