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May 27, 2025 54 mins

In this episode of the Legend Effect Podcast, host Howie Chan interviews Frankie Russo, a serial entrepreneur with a proven track record for using Imagination and Ingenuity to foster continuous growth.

They delve into what's missing for you to truly find what lights you up and gives you a competitive edge: your weird. They also touch upon the concept of failure as a gift, the incredible power of your child self, and what it takes to unlock your growth. The discussion emphasizes that neither knowing your WHY nor helping others unconditionally is enough, we must also embrace our weird.

Frankie provides an actionable and low-pressure way to figure out your WHY, your weird, and your genius as he guides Howie through the questions to discover it all for himself. He also presents us with a way to unlock continuous growth and how to reclaim our biggest superpower.

Episode Breakdown:

03:47 The culmination of Frankie's WHY

05:05 Staying sober and the concept of the limitless drug

09:33 The game-changing missing component: your weird

11:18 A simple way to figure out your WHY without all the pressure

17:27 Frankie leads Howie through some thoughtful questions to find his weird

24:08 Unlocking Howie's genius and what lights him up

28:00 The stagnation spiral that makes it hard for us to unlock our genius

29:29 What creates a real legend–you can learn from them

33:55 The importance of finding the neutral zone

36:23 How the first time Frankie hit rock bottom allowed him to grow

42:34 Change your relationship with failure for continuous personal growth

45:02 The first steps to take the leap to grow and be successful

47:37 The power of reconnecting with your weird at 5 or 6 years old

52:56 A letter to Frankie Russo’s younger self


From Our Guest:

Website

LinkedIn

Get the books, The Art of Why and Breaking Why.

Tune into Frankie's podcast, The School of Weird.


Want to master your mindset?

Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.


Legendary Quotes:

“ What I have found no matter what you do, is that you have to have a duality with your why, but also your weird, that's the key because your weird is that unique thing that only you own, and the magic is when you put the two together, I call it your genius.” – Frankie Russo

“ The industrial revolution is what created a lot of WHYs and what killed a lot of weird. But the people that go inside the Matrix, and know their WHY and they're weird and they live that out, are the people that change everything.” – Frankie Russo

“ I tell people all the time, we think that growth comes from success, but the truth is it comes from failure.” – Frankie Russo


It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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