How to Know When It’s Time to Pivot, with Frances Scadden

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If you’ve been stuck in a season of “what now?” — this episode might just be the clarity you didn’t know you needed.

In this honest conversation, I’m joined by Frances Scadden, who knows a thing or two about reinventing your business when things no longer feel in alignment.

We talk about pivoting (without burning it all down), redefining visibility as a woman in business, and what it really looks like to honour your truth — even when it makes other people uncomfortable.

In this conversation, Frances and I discussed:

• Frances’ journey from corporate to coaching to content creation, and how her career has evolved through different seasons — from chasing corporate success, to coaching midlife women, to finding unexpected joy and alignment in content creation (even at 52!).
• What it really feels like to pivot — and why it’s not failure. Frances opens up about the rollercoaster of making big changes in business, the fear of being judged, and how she navigated the uncomfortable “in-between” when she knew something wasn’t working anymore.
• Why visibility is often the hardest part for women in business, the reasons women hold back from showing up online, and how Frances helps her clients reframe what visibility looks like on their own terms.
• Burnout, boundaries, and letting go of the pressure to do it all, and how stepping away (without burning everything down) allowed Frances to create a business that feels so much more sustainable.
• The power of connection, creativity, and owning your story

Frances Scadden is a Content Creator and Social Media Manager who helps women in business turn their messy, brilliant ideas into scroll-stopping content that actually lands. After years as a coach and mentor, she made the brave decision to pivot into a business that feels energising, creative, and truly aligned. Through her brand Your Content Partner, Frances blends strategy, storytelling, and soul to help women get seen, trusted, and hired — in a way that feels human and not forced.

You can connect with Frances in the following places:
Follow Frances on Instagram, or check out Your Content Partner on IG.
You can also find her on LinkedIn.

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Listen to the Mummalove Mix tape on Spotify.

You can also find me on Instagram @annielove.coach
Facebook: @annielove.coach
Website: annielove.coach